"Diese Publikation soll deutlich machen: Die Vorstellung einer inhaltlichen Trennung national-europäischer Digitalpolitik von globaler Internet Governance ist nicht nur falsch – sie ist mit Blick auf die zukünftige Regulierung und Entwicklung des Internets auch sehr kurzsichtig. Denn die in den
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nationalen und globalen Gremien diskutierten Fragestellungen unterscheiden sich nur auf den ersten Blick. Tatsächlich handelt es sich um die gleichen technischen, wirtschaftlichen und gesellschaftspolitischen Fragen, diskutiert in verschiedenen Settings und unter Einbeziehung unterschiedlicher Akteure. Nicht selten werden auf einer Ebene Reformvorhaben angestoßen, die auf einer anderen Ebene nicht verfolgt oder nicht sinnvoll umgesetzt werden können. Ein Beispiel dafür führt Hauke Gierow in seinem Beitrag zum Thema Breitbandausbau vor. Das „Recht auf einen Internetzugang“ wurde auf globaler Ebene beschlossen und kodifiziert. Die technische Umsetzung der Versorgung mit Internetzugang obliegt nationalen Bemühungen, privaten Vereinen und Unternehmen. Über das „Wie“ der Umsetzung (zum Beispiel durch Angebote des „Zero-Rating“) wiederum wird ein globaler politischer Diskurs geführt." (Seite 9-10)
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"Audience profiling is about defining, segmenting and profiling your target consumers to guide every element of your marketing and brand strategy. Leading brands, agencies and publishers are proving the value that lies in data that quantifies consumer behaviors and perceptions in granular detail. Wi
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th the tools that eliminate the need for guesswork, a marketing strategy can meet consumer demand for audience-centric content that’s targeted, personalized and responsive. For those getting started, this guide outlines the importance of audience profiling across all four core marketing disciplines and how it can be used across every stage of the funnel to truly understand your audience. For brands, this means driving smarter content, better quality leads, improved customer experience and a greater ROI." (Conclusion)
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"Viele Menschen verstehen schwere Sprache nicht. Das ist zum Beispiel schwere Sprache: Fremd-Wörter, Fach-Wörter, Lange Sätze. Darum gibt es Leichte Sprache. Leichte Sprache verstehen alle besser. Leichte Sprache hilft vielen Menschen. Zum Beispiel: Menschen mit Lern-Schwierigkeiten, Menschen mit
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der Krankheit Demenz; Menschen, die nicht so gut Deutsch sprechen; Menschen, die nicht so gut lesen können. Viele Menschen wissen nicht genau: Was ist Leichte Sprache? Sie müssen erst lernen: Wie schreibt man in Leichter Sprache? Wie spricht man in leichter Sprache? Leichte Sprache sieht einfach aus. Aber Schreiben oder Sprechen in Leichter Sprache ist oft ganz schön schwer. Man muss auf viele Regeln achten. Üben Sie Leichte Sprache. Immer wieder. Und wieder. Es ist viel Arbeit. Aber es lohnt sich." (Seite 1-2)
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"This guide is intended both for new product managers and those who want to develop into product leadership roles as well as media executives and managers who want to gain an understanding of the product management function and how it can benefit their organizations [...] This guide is structured ar
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ound a product lifecycle and provides an overview of the activities that take place during each phase, accompanied by inline links and references to more detailed explanations and resources at the end of the document." (Page 4)
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"La presente cartilla es el resultado de un proceso largo de experiencia en el campo de la formación del uso pedagógico de la radio en la escuela. Nos complace muchísimo presentarla desde Grupo Comunicarte como una herramienta básica para construir ciudadanía, fomentar la participación, democr
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atizar la palabra, desarrollar las habilidades o competencias comunicativas, la lecto-escritura, generar procesos edu-comunicativos, pedagógicos y de interaprendizaje. La emisora escolar utilizada como un escenario para el diálogo, mejroar la convivencia, manejar los conflictos, hablar de la vida cotidiana de la comunidad educativa, donde se plantean propuestas que mejoren las relaciones y la calidad de vida de cada uno de los miembros de las instituciones, se constituye en un elemento pedagógico que atraviesa el Proyecto Educativo Institucional donde todos los proyectos se articulan y se fortalecen a través de la comunicación." (Presentación, página 15)
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"Para hacer un periodismo adecuado, justo con la vejez, es necesario reconocer a las personas viejas no solo con su pasado, sino con su presente y con su futuro, teniendo en cuenta su gran diversidad, porque constituyen el grupo etáreo más heterogéneo que existe. Informaremos bien sobre la vejez
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el día en que, contrariando los cánones de la cultura de hoy, entendamos que un periodismo de calidad debe cambiar su mirada sobre la vejez. Así que vale la pena reiterar: cuando informamos sobre las personas viejas reconociendo y mostrando su heterogeneidad y, además, en presente y en perspectiva, reconociendo sus posibilidades de aporte a partir de su experiencia, las convertimos en buena noticia." (Conclusión)
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"Ein verschärfter Wettbewerb im Internet und kurze Innovationszyklen fordern den Journalismus heraus. Rinsdorf zeigt, wie man erfolgreich digitale redaktionelle Strategien entwickelt. Er führt durch den gesamten Prozess: von der Analyse über die Entwicklung strategischer Szenarien und das Design
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von Geschäftsmodellen bis hin zur Konzeption von neuen Medienprodukten." (Verlagsbeschreibung)
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"The goal of this guide is to provide an easy to follow, in-depth information on everything you need to know to conduct a proper target audience analysis as a content marketer. Some of the most important questions we will try to answer are: What is target audience analysis and why do you need it? Ho
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w do you define and classify your core audience? What are the best ways to identify their pain points? Are there any resources and tools out there that can make this process more streamlined?"
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"This Guide aims to help practitioners make sense of monitoring and evaluation as applied to inter-religious action in peacebuilding. It aims to support good practice among people who are involved in commissioning or contributing to such efforts, whether they be religious, secular or a combination o
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f both, to maximize peacebuilding learning and effectiveness. Therefore, the audience for this Guide is anyone who is involved in the design, monitoring or evaluation of inter-religious peacebuilding programs or initiatives. These users include interreligious peacebuilders, evaluators, practitioners, and leaders who are tasked with commissioning an evaluation or who are managing learning and evaluation processes, as well as donors (public and private) who are involved in funding and evaluating inter-religious action for peacebuilding. Thus, a wide range of people and organizations might make use of this Guide. Throughout the Guide, we indicate which sections might be most useful for which audiences. For purposes of simplicity, we will flag sections for three (overlapping!) overall categories of users: Inter-religious peacebuilding implementers; Internal project managers or monitoring and evaluation specialists; External evaluators." (Pages 5-6)
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"The recommendations in these guidelines provide overarching, evidence-based guidance on how risk communication should be practised in an emergency. The recommendations also guide countries on building capacity for communicating risk during health emergencies. Specific step-by-step instructions are
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beyond the remit of these guidelines. However, in due course these will be provided in detailed manuals, standard operating procedures, pocket guides, checklists, training modules and other tools that will be developed to elaborate the recommendations [...] These guidelines were developed for policy- and decision-makers responsible for managing emergencies, particularly the public health aspects of emergencies, and practitioners responsible for risk communication before, during and after health emergencies. Other groups expected to use these guidelines are: frontline responders; local, national and international development partners; civil society; the private sector; and all organizations, private and public, involved in emergency preparedness and response." (Pages ix-x)
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"This brief guide provides practical tips and advice on how to use social media effectively to engage with, and be accountable to, affected people. It is primarily for staff who are responsible for the official social media channels in their organization. Related topics, such as social media marketi
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ng or fundraising, are not covered in this guide. Also, keep in mind that social media does not replace other forms of communication, but is merely an additional channel through which you can engage affected communities." (Page 1)
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"This guide is designed for anyone who wants to learn how communication can more effectively support evaluation: evaluation consultants, communication consultants, evaluation commissioners and programme/project staff participating in evaluations. The guide is structured around three broad phases of
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the evaluation process: before, during and after. The guide aims to provide advice and practical hints on how to use communication for each of these phases. A communication plan of action template adapted for evaluation is provided at annex 1. Examples of innovative communication tools for evaluation are found at annex 2. A case study is included at annex 3 that can be used for learning purposes. Links to extra resources are found at annex 4. The guide explains how to use communication to support evaluation and readers can adapt and use these approaches depending upon the stage of the evaluation process, their own context and available resources." (Page 4)
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"This resource booklet briefly summarizes the current evidence on the impact of media reporting of suicide, and provides information for media professionals about how to report on suicide, recognizing that there are times when a suicide will need to be reported on the grounds of its newsworthiness.
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The booklet makes suggestions about how best to ensure that such reporting is accurate, responsible and appropriate. It is applicable to both traditional and digital media reporting. This resource booklet acknowledges that the reporting of suicide and its portrayal in various media types differ within and across countries. There are cultural differences in terms of what is appropriate to report and how information about a given suicide is accessed. While this booklet is designed to provide guiding principles about media reporting that apply across cultures, media professionals are encouraged to work with their local suicide prevention community and to draw on local media reporting guidelines, if available." (Introduction, page 1-2)
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