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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"This guide gives practical guidance to building organizational capacity in ICT4D. Drawing from the experience of the international development community, this guide connects established principles with processes for implementing new technology. 1. Why should I be interested in ICT4D and what does i ... more
"Cette boîte à outils offre aux radios d'Afrique et d'ailleurs des propositions d'approches de programmation participatives afin d'assurer la présence des jeunes dans la radiodiffusion. La publication est divisée en quatre parties qui guident le lecteur à travers un processus étape par étape ... more

El País: Libro de estilo

México, DF: Aguilar (2014), 643 pp.
"El libro de estilo de El País incluye los principios éticos del periódico, un diccionario de palabras y otro de siglas, expresiones de significado ambiguo y un gran número de términos en idiomas distintos al castellano. En esta edición se han actualizado algunos de los elementos que han hecho ... more
"The Guidelines explain the international human rights standards on freedom of opinion and expression and provide political and operational guidance to officials and staff of the EU Institutions and EU Member States for their work in third countries and in multilateral fora as well as in contacts wi ... more
"Das von uns unter anderem vorgestellte Qualitätsmodell QMB (Qualitätsmanagement in Bürgermedien) beinhaltet beispielsweise die Aufforderung zu definieren, welche Vision den Sender oder das Radio leitet. Wie stellt man sich in der Redaktion „gelungenes Radio“ vor? Eine spannende Frage, die vi ... more
"Twitter is the primary social media platform discussed in this Think Brief. However, the use of hashtags has spread to other social media platforms, including Sina Weibo, Facebook, Google+ and Diaspora. As a result, the ideas behind hashtag standardization may have a much larger sphere of influence ... more
"Esta guía aclara conceptos y brinda herramientas prácticas para identificar las fortalezas y los desafíos que puede enfrentar una organización en materia de comunicación interna y externa. Se trata de una guía práctica que se centra en cómo pasar del análisis de la situación a la acción ... more
"Bloggers Boot Camp shows you how to create and maintain a successful blog in today's world. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with that audience. It provides you with all the right tools appropriate to your content, writing style, and message ... more

Do-It-Yourself Audience Research on a Shoestring

In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better ... more
"The primary audience of this toolkit is anyone using or planning to use radio to enhance the impact of their development programs. It does not assume any level of prior knowledge of interactive radio from the reader. It will primarily appeal to practitioners who are planning to work through establi ... more
"The YouTube platform is an excellent tool for journalists. This guide explained the audience opportunities available to journalists using the YouTube platform. It also delineated the first steps to building a successful YouTube channel. We covered the following material: YouTube basics; the compone ... more
"This study explores answers to critical questions in five key areas, and suggests tools and resources needed to help organizations elevate the practice and impact of digital storytelling. Strategy: How can digital storytelling help social impact organizations advance their missions? Capacity: What ... more
"This training module is a compilation of material initially gathered to help partners prepare and develop their pilot projects. As such it can be of use for anyone who wants to use storytelling or storytelling methods as tool to build cooperation and/or to support learning. After a theoretical intr ... more
"Objetivos de este manual: Facilitar herramientas prácticas que aporten a mejorar la gestión y la sostenibilidad de proyectos de comunicación popular a través de medios (especialmente radio, pero también gráfica y TV); Aportar y poner en debate ideas, nociones, conceptos y miradas diversas sob ... more
"This practical guide for media practitioners is aimed at providing basic knowledge, guidelines and tips that are useful for effective and respectful coverage of Indigenous peoples issues in Asia. Greater efforts are needed to improve media reporting on indigenous concerns so that Indigenous peoples ... more

Fragebogen: Ein Arbeitsbuch

Wiesbaden: Springer VS, 4. Aufl. (2014), 210 pp.
"Dieses Buch ist ein „Praxisbuch“ im wahrsten Sinne des Wortes. Es soll Forscherinnen und Forschern, die sich bei ihrer empirischen Forschungsarbeit sozialwissenschaftlicher Befragungen bedienen wollen, Hilfestellung geben bei der Entwicklung ihrer Fragebogen, ganz konkret und im Detail. In dem ... more

Public Relations: The Basics

London; New York: Routledge (2014), ix, 268 pp.
"Covers the four key phases of public relations campaigns (research, strategy, tactics and evaluation), the history and evolution of public realtions and basic concepts of the profession, including ethics, professionalism and the theoretical underpinnings." (Publisher description)