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Común: comunicación organizacional en clave comunitaria

Lisbeth Araya Jiménez (ed.)

San José, Costa Rica: Universidad de Costa Rica, Centro de Investigación en Comunicación (CICOM) (2025), 269 pp.

"En este libro, creado a muchas manos, nos centramos en la Comunicación Comunitaria, en sus aportes teóricos, epistémicos, políticos, metodológicos y prácticos, pensándola centralmente de cara a las organizaciones y movimientos sociales. Académicamente, este libro se gesta en el marco de la ... more

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Strategic Communication: Campaign Planning

James Scott Mahoney

London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.

"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium ... more

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Caja de herramientas para la comunicación institucional y personal

Eugenia Etkin, Pablo Banos, Maximiliano Bongiovanni, Gabriela Pagani

Konrad-Adenauer-Stiftung (KAS);infociudadana (2022), 59 pp.

"La planificación en comunicación institucional colabora a organizar lo que se pretende comunicar. Una buena planificación ayuda a direccionar los objetivos que se pretenden lograr, define los públicos a los que se intenta involucrar y establece cuáles son las herramientas más efectivas para c ... more

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Media and Communication in Nigeria: Conceptual Connections, Crossroads and Constraints

Bruce Mutsvairo, Nnamdi T. Ekeanyanwu (eds.)

London; New York: Routledge (2022), xv, 272 pp.

"The book traces communication in Nigeria back to pre-colonial indigenous communication, through the development of telecommunication, broadcasting networks, the press, the Nigerian flm industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic li ... more

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What is Engagement in Communication Research? Circulation of Meanings and Consequences for Audience Studies

Pablo Nabarrete Bastos, Rafael Grohmann, Thaiane Moreira De Oliveira

Participations: Journal of Audience & Reception Studies, volume 18, issue 1 (2021), pp. 206-229

"The aim of this article is to analyse the meanings of ‘engagement’ deployed in media and communication journals over the last five years (2016-2020), in 502 articles found through the Web of Science. Through the analysis of their abstracts, supported by Iramuteq software, this research has iden ... more

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African Communication Systems and the Digital Age

Eno Ime Akpabio

London et al.: Routledge (2021), 164 pp.

"African Communication Systems and the Digital Age contextualizes communication by bringing to the table African contributions to the field, examining the importance of African indigenous forms of communication and the intersection of African communication systems and the digital age. The book cover ... more

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Reputation Management: The Key to Successful Public Relations and Corporate Communication

John Doorley, Helio Fred Garcia

New York; London: Routledge, 4th ed. (2021), xxxiv, 438 pp.

"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem ... more

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La communication au service de l'organisation: Présentation et enjeux

La Marsa (TN): Friedrich-Ebert-Stiftung (FES) (2020), 69 pp.

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Prosumidores y comunicación en la era digital

Gustavo Hernández Díaz, Johanna Pérez Daza (eds.)

Caracas: Universidad Católica Andrés Bello (UCAB) (2020), 107 pp.

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Trust in Institutions

Church, Communication and Culture, volume 5, issue 3 (2020), pp. 293-510

"Speaking of trust in the Catholic Church necessarily leads to talking about the management of the crisis of clerical sexual abuse by its leaders. The focus is on managing responsibility and information, with case studies by Paulina Guzik and Patrick O'Brien. The first deals with the case of Poland, ... emphasizing the need for accountability and suggesting five actions to regain trust. O'Brien offers a map of the management of abuses in the 197 dioceses of the United States, and points to transparency in communication and government as a key to regaining trust. As you will read in these pages, neither the communicator nor the communication serves to mask a negative reality. The institution must justify its existence only if it is a good for society, even if it makes mistakes. This question is approached from a theological point of view: Is it still possible to trust the Church? To answer this question, Marco Vanzini highlights the tensions that characterize and define the identity of the Church: such as her divine origin and her human composition, or the inner coexistence of holiness and sin, among others. On the other hand, Gabriel Magalhães, taking a cue from passages of sacred and universal literature, invites reflection on the contrast between human and divine justice, highlighting the excessive and almost ‘scandalous’ nature of divine mercy. Faced with the reality of a certain human solidarity in evil, he explores the need for collective guilt and forgiveness as a common horizon that allows trust to be recovered at the social level. It is precisely ‘the Church communicator’ on whom the article by Professors Gil and Gili puts the focus. His role as spokesman for an institution and bearer of a message gives him great responsibility. The credibility that he demands and needs, the authors maintain, depends to a great extent on his human and professional virtues. Creative fidelity, reliable transmission of an ideal and embodiment of the values he communicates are expected from him. Internal communication in organizations, with the transformation of the channels through which trust travels – more horizontal and collaborative than vertical and hierarchical (Botsman Citation2017) – represents a challenge for those who govern the organization. Receiving trust from the leadership in turn generates confidence in the workers. To put these ‘spirals of trust’ into action, Gara and La Porte analyze one of the most important moments in the relationship between an employee and an organization: recruitment. Trust, they say, must be considered one of the great strategic tools of the Human Resources department. In the legal field, Moreno and Díaz show with a case study the ‘legal defense of corporate reputation’, where law and communication work in a complementary way. In recent years, especially with the digital revolution, new fields of interaction have opened up with their own followers, as well as new spaces for vulnerability (e.g. privacy, personal data, copyright…). In this context of the Internet, the authors present the crisis of reputation of an NGO linked to the Church and show how law and communication are two strategic tools of the organizations destined to collaborate. Looking at trust management in the public sector is a necessary source of inspiration for an institution like the Church. María José Canel conducts the academic interview with Steven Van de Walle on trust in public administration. He deals with a wide range of topics: from the ways of measuring trust and its typologies, to the influence of emotions on the inspiration of trust. The interview offers some comparative considerations between some other institutions, such as NGOs, and the Church. It also includes a final reflection on the new scenario created by COVID-19, which is testing citizens’ trust in the state and the health system. In the public sphere, the management of vulnerability takes on a particular nuance in the case of high reliability organizations, entities that by their nature must avoid errors at all costs (Lekka Citation2011). Sanders takes the criteria of the HROs as her model to measure the trust that the British government has earned (or lost) with its public communication during the pandemic generated by the COVID-19, a situation that has tested the strength of social relations – especially trust toward public services – and that will merit another special issue of this journal." (Editorial: Contents of the special issue, pages 295-296) more

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Internationalizing the Communication Curriculum in an Age of Globalization

Paaige K. Turner, Soumia Bardhan, Tracey Quigley Holden, Eddah M. Mutua (eds.)

London; New York: Routledge (2020), 316 pp.

"This book provides exemplars of how the Communication discipline and curriculum are responding to the demands of globalization and contributing to the internationalization of higher education. Communication as a discipline provides a strong theoretical and methodological framework for exploring the ... more

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Guía para la gestión de la comunicación en las instituciones
Key Guidance

Susanne Feess, Marisol Castañeda, Walter Melgar

Lima: Brot für die Welt, Oficina Regional Andina;Calandria (2019), 112 pp.

"El documento consta de seis capítulos, a través de los cuales se presenta de manera conceptual y metodológica que debemos considerar para ir diseñando nuestro plan o estrategia de comunicación. El primer capítulo aborda el contexto institucional del cual parte la comunicación en las instituc ... iones. Es decir la planificación estratégica y cómo ésta debe incorporar la dimensión comunicativa. También propone la ubicación de la comunicación en las instituciones, dándole un lugar desde el cual pueda cumplir adecuadamente su rol estratégico. El segundo capítulo presenta el concepto de comunicación estratégica, señalando el valor agregado para la institución. Señala la dimensión interna y externa de la comunicación en las instituciones, desarrollando los conceptos de: comunicación interna, identidad e imagen, planteando el reto de la reputación institucional. El tercer capítulo nos plantea la importancia del diagnóstico de comunicación como primer paso para la intervención comunicativa. Así nos presenta cuatro tipos de diagnósticos: el estudio de fuentes secundarias, la auditoria de comunicación, el mapa de stakeholders o grupos de interés y el diagnóstico de comunicación que incorpora el perfil del público y los mapas del poder. El cuarto capítulo organiza una propuesta de metodología para diseñar un plan de comunicación institucional o una estrategia de comunicación en un proyecto de desarrollo. Si bien el diagnóstico se refiere a la fase de análisis, aquí se destaca la importancia de diferenciar la fase de diseño estratégico, de la fase operativa de la comunicación. Reflexiona con ejemplos sobre los objetivos de comunicación, la priorización de los públicos, los mensajes, el concepto creativo, las líneas de acción comunicativa, entre otros puntos. El quinto capítulo nos presenta el monitoreo y la evaluación en comunicación. Gestionar la comunicación por su efectos supone identificar las dimensiones que son necesario medir para evidenciar cambios. Este ítem diferencia monitoreo, de la evaluación y propone algunos lineamientos para abordar este desafío en las instituciones. El sexto capítulo plantea una ruta para la gestión de la comunicación integral de la institución. En este sentido precisa el rol de la dirección institucional, el perfil del comunicador, la necesidad de la comunicación interna, entre otros elementos que deben conformar una hoja de ruta para posicionar la comunicación en las instituciones. La guía está acompañada de ejemplos, ejercicios de aplicación y un planteamiento de desafíos para las instituciones." (Presentación, página 9) more

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An Integrated Approach to Communication Theory and Research
Top Insights

Don W. Stacks, Michael B. Salwen, Kristen C. Eichhorn (eds.)

New York; London: Routledge, 3rd ed. (2019), xvii, 590 pp.

"An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area ... more

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La communication organisationelle en reseau: éléments structurels et stratégiques pour une pastorale de la communication au Burundi

Dieudonné Niyibizi

Rome: Université Pontificale Salesienne, Faculté des Sciences de la Communication Sociale, Thèse de Doctorat (2019), iii, 336 pp.

"Ce travail se propose un double objectif d’étudier la communication dans les organisations en réseau et identifier un modèle structurel et stratégique applicable à la pastorale communicationnelle au Burundi. Il s’agit de tenter de proposer des aspects pastoraux réticulaires sur base d’u ... more

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Comunicándonos en nuestras organizaciones

Luis Diego Molina Moreira

San José (CR): Voces Nuestras;Brot für die Welt (2015), 31 pp.

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Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web

Ansgar Zerfaß, Thomas Pleil (eds.)

Konstanz: UVK (2012), 422 pp.

"In diesem Handbuch zu Herausforderungen, Konzepten und Instrumenten der Online-Kommunikation aus Sicht des Kommunikationsmanagements geben namhafte Autoren aus Wissenschaft und Praxis in 25 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel ein ... more

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Handbuch Medien machen: Für engagierte Leute in Gewerkschaften, Betriebsräten, Non-Profit-Organisationen

Kai Bliesener, Uli Eberhardt, Jochen Faber, Jordana Vogiatzi (eds.)

Marburg: Schüren (2011), 222 pp.

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People, Politics and Change: Building Communication Capacity for Governance Reform
Key Guidance

Cecilia Cabañero-Verzosa, Helen R. Garcia (eds.)

Washington, DC: World Bank (2011), viii, 465 pp.

"This is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the ... more

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The Handbook of Critical Intercultural Communication

Thomas K. Nakayama (ed.)

Chichester (UK); Malden, MA; New York: Wiley Blackwell (2011), xvii, 630 pp.

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Routledge Handbook of Applied Communication Research

Lawrence R. Frey, Kenneth N. Cissna (eds.)

New York: Routledge (2009), xl, 670 pp.

"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, ... more

Guía para la gestión de la comunicación en las instituciones Key Guidance

An Integrated Approach to Communication Theory and Research Top Insights

People, Politics and Change: Building Communication Capacity for Governance Reform Key Guidance

Guía para la gestión de la comunicación en las instituciones
Key Guidance

An Integrated Approach to Communication Theory and Research
Top Insights

People, Politics and Change: Building Communication Capacity for Governance Reform
Key Guidance