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"This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the ... more
"Qualitative Methods in Media and Communication offers a learning-centered guide to designing, conducting, and evaluating qualitative communication and media research methods. Drawing upon years of teaching qualitative research methods, Sandra L. Faulkner and Joshua D. Atkinson introduce and unpack ... more
"This research note introduces the experience of using ‘timelines’ as a visual research method during online interviewing. It does so through a series of questions and answers that guide the reader through an exploration, understanding of and reflection on the method. This qualitative approach w ... more
"This paper discusses the challenges and opportunities of using instant messaging (IM) technologies for diary studies. The discussion shows that IM as well as diary methods are both highly adaptable and flexible tools for qualitative data collection. In combination, they allow for innovative designs ... more
"[This book] guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing d ... more
"Die Methode der Kamera-Ethnographie ist ein zeigendes statt beschreibendes Verfahren und nutzt Kameraführung, Schnitt und Montage im Rahmen einer visuellen Analytik und performativen Wissensform. Bina Elisabeth Mohns Programmschrift zeigt, wie Kamera-Ethnographie auch nonverbale Praktiken in ihren ... more
"Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures, for over two decades netnography has impacted the research practices of scholars around the world. In this volume, thirty-two researchers present nineteen chapters that examine how they ... more
"Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts ... more

RealWorld Evaluation: Working Under Budget, Time, Data, and Political Constraints

Los Angeles et al.: Sage, 3rd ed. (2020), xliv, 524 pp.
"Addresses the challenges of conducting program evaluations in real-world contexts where evaluators and their clients face budget and time constraints. The book is organized around the authors’ seven-step model that has been tested in workshops and practice environments to help the evaluation impl ... more
"Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience be ... more

Qualitative Communication Research Methods

Los Angeles et al.: Sage, 4th ed. (2018), xix, 494 pp.
"Qualitative Communication Research Methods introduces readers to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide readers through every step of the qualitative process, from developing research topics and questions ... more
"The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data', from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on spec ... more

Primer of Public Relations Research

New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
"Auf die theoretischen Grundlagen qualitativer Medienforschung folgen in einem zweiten Teil die wichtigsten Fragen zum Forschungsdesign. Kern des Buches sind dabei die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. We ... more
"This book is concerned with the process of applying visual methods as a tool of inquiry from design, to production, to analysis and dissemination. Drawing on research projects which reflect real-world situations, you will be methodically guided through the research process in detail, enabling you t ... more
"Drawing on more than 40 years of experience conducting applied social science research and program evaluation, author Michael Quinn Patton has crafted the most comprehensive and systematic book on qualitative research and evaluation methods, inquiry frameworks, and analysis options available today. ... more