"Die MedienNutzerTypologie fasst Menschen mit ähnlichen soziodemografischen Merkmalen, Interessen und einer vergleichbaren Alltagsgestaltung zu homogenen Gruppen zusammen. Die Fernsehnutzung der Typen wird davon beeinflusst, wie sie sich in den Tagesablauf einbetten lässt - außerdem spielen pers
...
nliche Einstellungen und damit verbundene Programminteressen eine bedeutende Rolle. Auch das Kulturangebot vor Ort und die finanziellen Mittel zur Freizeitgestaltung bestimmen das Zeitbudget für das Fernsehen. Der Umfang der Fernsehnutzung liegt im Durchschnitt aller MedienNutzerTypen bei knappen vier Stunden täglich. Je nach Typ gibt es stärkere Abweichungen von diesem Wert: Spaßorientierte (143 Min. Sehdauer) nutzen vermehrt das Internet bzw. auch Medienangebote lieber online, zu den Wenigsehern zählen auch Hochkulturorientierte (216 Min.), die eher aktiv kulturellen Interessen nachgehen und ihre Freizeit stärker auch außerhalb der eigenen vier Wände gestalten. Ältere Typen wie Eskapisten (285 Min.) und Häusliche (345 Min.) sind zu großen Teilen nicht mehr berufstätig und ziehen sich eher ins Private zurück, ihr Fernsehkonsum ist stark ritualisiert und der höchste aller MedienNutzerTypen." (Zusammenfassung)
more
"Having spent some time in the living rooms of 12 families across Greater Jakarta, West Java and East Nusa Tenggara, we found that audience has their own ways of consuming media and capacity to reflect on the content they are served. This capacity differs varyingly, fundamentally depending on three
...
aspects: 1) the differing degrees of access and infrastructure available around the area, 2) the knowledgeability of the person in question and 3) the societal values that tie their ways of living. Across the demographics, despite their heterogenous profile, audience has common reflections about the quality of television content. As they are aware that their identities and worldview are strongly constructed by television, their criticisms and utterance are abound but find no way of channelling to the industry. Direct means of feedback to content producers are scarce, which impedes the production of a more diverse content needed to represent the heterogeneity of audience." (Executive summary)
more
"The study finds that there is a general liking for Partenal Guidance (PG) ratings, based on the need to protect the children from harmful and foreign content, as well as to avoid adoption of foreign cultures. However, this does not translate into action in determining viewership decisions, with man
...
y parents not able to implement PG ratings. Major gaps remain in the implementation of the PG ratings systems for the country. The understanding and use of ratings by parents, TV stations and regulators is limited, and the guideline remain difficult to use, with TV stations using them but to little impact in the audiences. The challenge is compounded by cut-throat competition by TV stations for audiences. Technology that has changed the methods of access to such content, as well as the social set up also affect the use and effectiveness of PG ratings. Achieving a change of trend requires a change in approach to child programming. This challenge is even bigger for Uganda, a country that boasts of a big young population, and an increasing affinity to watching television, whose numbers are increasing by the day. These challenges can however be addressed; and they need to be addressed. PG ratings is one acceptable way of regulating the kind of TV content that children access to make useful viewing. The study recommends that regulators need to take more responsibility and engage the TV stations as well as the public on the proper use of ratings, through engagement drives. The public, especially the parents, cannot shy away from demanding for proper ratings by the TV stations, and seeking redress for poorly rated content. One other way of resolving the debate is by improving on the availability of only-children content for educational purposes. This
more
"This report surveys the changing patterns of media consumption in 65 countries across the world, and forecasts how the amount of time people allocate to different media will change between 2014 and 2017. It measures the amount of time spent reading newspapers and magazines, watching television, lis
...
tening to the radio, visiting the cinema, using the internet, and viewing outdoor advertising while out of the home. Note that the extent of information available varies considerably from market to market. For some countries we have a full breakdown of consumption figures across all media, with separate figures for desktop and mobile internet, with historical figures back to 2010 and forecasts to 2014, plus monthly breakdowns for consumption across the year, and hourly breakdowns for consumption across the day. For a few countries there is very little research on media consumption trends, so we are able to present only a limited set of figures. We expect the scope of the report to expand in future editions, both by adding new countries and by providing more details for countries where information is currently sparse." (Introduction)
more
"[...] the aims for embarking on this study were (a) for the researcher to understand more about the TV, it’s various genres and audiences preferences; (b) Explore the applicability of cultivation theory to an African TV audience; (c) gather data about important values and value changes, and share
...
it with any interested persons; (d) use the knowledge acquired to explain the value changes taking place in Zambian society, especially Catholic youth; (e) observe the emerging social trends within Zambian society, particularly among younger people, and (f) assess the suitability of TV as a means for transmission of personal values in Zambia. The dissertation is divided into three parts: Part one presents a literature review of mass media development, the nature of values and media effects theory. The second part deals with research design and methodology. Lastly, part 3 presents the research findings." (Introduction, page 12-13)
more
"Based on an extensive ethnographic study of television and audiences in class-divided Philippines, this is the first book to take a bottom-up approach in considering how people respond to images and narratives of suffering and poverty on television. Arguing for an anthropological ethics of media, t
...
his book challenges existing work in media studies and sociology that focuses solely on textual analysis and philosophical approaches to the question of representing vulnerable others. Current questions in media ethics, such as whether to portray sufferers as humane and empowered individuals or show them ‘at their worst’ have so far used textual and visual analyses to convey the researcher’s own moral position on the matter. In contrast, this book, inspired by the anthropology of moralities, accounts for the different interpretations and moral positions of audiences, who are positioned in various degrees of social and moral proximity to those they see and hear on television. Winner of the 2016 Philippine Social Science Council Excellence in Research Award." (Publisher description)
more
"A primeira edição da “Pesquisa Brasileira de Mídia” traz um retrato representativo e preciso sobre o uso que os brasileiros declaram fazer, atualmente, dos meios de comunicação social. Continua sendo predominante a presença da TV nos lares do País, apesar do rápido crescimento da intern
...
et. Nada menos que 97% dos entrevistados afirmaram ver TV, um hábito que une praticamente todos os brasileiros, com independência de gênero, idade, renda, nível educacional ou localização geográfica. A internet e o rádio são meios de comunicação também muito presentes na vida das pessoas, ainda que em menor grau: 61% têm o costume de ouvir rádio e 47% têm o hábito de acessar a internet. Já a leitura de jornais e revistas impressos é menos frequente e alcança, respectivamente, 25% e 15% dos entrevistados." (Pág. 7)
more
"This study sought to find out the specific uses and gratifications of Christian television viewers with a view of providing relevant information base for the re-launch of Luntha TV in Malawi. The population of this study was Christian television viewers from 10 denominations in and around Area 18 i
...
n Lilongew city, Malawi [...] A total of 183 responses were collected from the screener questionnaire. One hundred and thirty people participated in twelve different focus group discussions that were conducted between February and March 2009 [...] This study found out that even if a television station were Christian, the people would expect a mix and a balance of Christian and secular programming. The data emphasize that the television would need to address the needs of its viewers holistically and be relevant to their social and public life." (Abstract, page 7-8)
more
"Use of Ukrainian vs. Russian in news content is not important for the vast majority of adults; trust in content is key to reliance on sources. Ukrainian TV channels remain the top news sources for adults across ethnic groups and regions (other than Crimea), and offer news trusted by large majoritie
...
s overall, and by over half of ethnic Russians. 5Kanal's weekly reach has surged closer to those of top channels, but is a top news source for fewer in the south and, as with 1+1, in the East. Will the rise of Vkontakte, ukr.net, Ukrainska Pravda, Hromadske.tv and other digital media as top news sources continue? Will major changes in the media Crimeans use for news last? Will other websites follow VKontakte into the list of top sources there?" (Media Landscape Summary, page 21)
more
"With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and
...
regulation in different yet overlapping ways according to specific socio-historical contexts." (Publisher description)
more
"This pioneering study examines television’s impact on an Amazonian river town from the first broadcasts in Gurupá, in 1983, to the present." (Publisher website)
"For more than half a century, North Korea’s leaders have relied on a domestic media monopoly to control what information North Koreans can access and how narratives around that information are presented. But the situation on the ground is changing, thanks in large part to North Koreans’ expandi
...
ng access to unsanctioned foreign media and information sources. InterMedia’s A Quiet Opening: North Koreans in a Changing Media Environment documents this evolution based on research among recent North Korean defectors, refugees and travelers abroad. The project’s assessment of the current state of the media environment in North Korea suggests that substantial numbers of North Koreans are able to access various forms of foreign media. These include foreign TV and radio broadcasts, and particularly foreign DVDs brought into the country from China by cross-border traders and smugglers. Other vectors for information from abroad include smuggled mobile phones capable of receiving foreign signals, and the exchange of illicit foreign content on otherwise legal MP3/MP4 players and USB drives." (www.audiencescapes.org, June 18, 2012)
more
"Using Entman’s work on mediated public diplomacy, the authors conducted an Arabic-language online survey of news consumers on Arab websites, including one US-funded media outlet. They examined factors leading to gaps in exposure and perceptions of credibility for three Arab news outlets. Specific
...
ally, they examined variables that differentiated between exposure to and perceived credibility regarding the three satellite news media – al-Jazeera, al-Arabiya, and al-Hurra. Results showed that issue importance and attitudes toward the United States were significant predictors of exposure gaps between the US-funded network and other Arab media. Exposure gaps were also powerful predictors of perceived credibility." (Abstract)
more