"Este libro relata la gestión de la campaña de lucha contra la desnutrición infantil realizada por el Grupo RPP y difundida de forma ininterrumpida a traves de su principal emisora radial, desde el 2006 hasta el 2010. Dicha experiencia representó una apuesta empresarial donde se evidenció que l
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as campañas sociales bien estructuradas, que reciben el compromiso de alta dirección de la institución y logran el involucramiento de los grupos de interés, pueden llegar a ser una eficiente estrategia de responsabilidad social a mediano plazo." (Editorial)
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"The Government is currently developing a Digital Radio Action Plan which is considering how national and large local stations might migrate to digital-only broadcasting at some point in the future. Small-scale radio stations, both commercial and community, would remain on FM. The Government is also
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planning to introduce a new Communications Bill in the next few years which could seek to change the way that small-scale radio is regulated. The purpose of this research is to provide an understanding of how much listeners value each type of small-scale radio in terms of the benefits they provide and to seek their opinions on the possible changes in the licensing and regulatory models currently applied to such services. Ofcom commissioned Essential Research to conduct the research and this report details its findings." (Executive summary)
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"This book is an excellent introduction to practice and theory of managing radio stations. It is divided into three parts. The first section provides an overview of the radio sector in the United Kingdom and presents the core concepts of radio station management. The second and core part of the book
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is a detailed and comprehensive practical guide to the different elements of managing commercial and community radio. It provides useful tools and examples of management practice, ranging from 'station and organisational structures' and 'financial management, sales and fundraising' to 'managing news and phone-ins' and 'knowing and researching your audience'. The last part uses three case studies (a local radio, a community radio, the BBC 6 music programme) to illustrate different station structures and management approaches. The clear structure, the plain language and the illustrative examples make this guide a helpful tool for any person interested in radio management - not only in the United Kingdom, but also other parts of the world - and it may also give advice on setting up a station from scratch." (CAMECO Update 2-2010)
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"This book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as ‘foreign’ elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical co
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nsiderations and empirical studies related to the role of Indian media. Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities. It brings to light the current definitions of ‘we’ and ‘they’, the ‘other’, and how the ‘other’ is sought to be perceived in contemporary India. The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and the challenges facing the media." (Publisher description)
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"[...] It is too early to assess the full impact of media development efforts undertaken since February 2002, given the short timeframe and the absence of reliable audience surveys. Nevertheless, OTI and Internews deserve credit for adopting an innovative, cost-effective approach to media assistance
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that helped open up civic life in towns and villages across the country, while planting the seeds for Afghanistan’s first commercial radio market. Emphasizing sustainability and quality programming, USAID’s Office of Transition Initiatives (OTI) and Internews appear to have avoided pitfalls that have plagued projects in other postconflict settings. Internews carefully chose aid recipients, stipulated that the aid would be phased out, and organized training courses relating to core editorial and management skills. The main pillar of the assistance effort has been a loose network of community radio stations where journalists and business managers receive training, equipment, and a relatively modest level of funding. The network was launched February 2003 with a $327,897 grant from OTI. A subsequent grant was awarded to expand the network, which, by November 2004, had 25 community stations with a potential audience of 7.47 million Afghans, or 36 percent of the population. It is hoped that plans to add an AM component to the network will not prove too ambitious or burdensome for the stations. The community radio stations may sound amateurish at times, but they have helped raise community issues for public debate for the first time and held local authorities accountable. Other stations have provided an unprecedented arena for discussion of social concerns and formerly taboo women’s issues, including forced marriage and domestic violence." (Executive summary, pages ix-x)
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"Although the title mentions only radio, TV services are also included in this handbook of broadcasting stations throughout Africa, intended primarily for advertisers and marketers. Arrangement is alphabetical by country. Data for each station includes official address; name; language or languages i
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n which commercials are broadcast; coverage; transmitting power and wave length; times of transmission for commercial programs; time classification; advertising rates; special regulations and services. Alphabetical index of stations." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1551)
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