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Countries
Authors & Publishers
Media focus
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Methods applied
Output Type

Das journalistische Interview

Wiesbaden: Springer VS, 4., überarb. Aufl. (2016), 340 pp.
"Was wir vorlegen, sind systematisierte Erfahrungen, Ergebnisse von Diskussionen mit Journalisten und Befragten und sehr viele Rezepte. Mögen sie helfen, die journalistische Praxis zu verbessern und die Neigung zu raschen und dafür dramatisierten Produkten zu vermindern. Wir verwenden ausschließl ... more
"Wer garantiert uns, dass ein Text, den wir für gelungen halten, auch bei den Lesern ankommt? Welcher Text passt zu welchem Unternehmen? Kommen die Wörter aus dem Bauch oder fallen sie gar vom Himmel? Es heißt so schön: durch die Brille des Lesers schreiben. Bei welchem Optiker kann man die kauf ... more
"Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discuss ... more
" Diese Einführung informiert über Konzeptionen, Problembereiche, Methoden, Theorieansätze sowie zentrale Begriffe der Interkulturellen Kommunikation und bietet zahlreiche anschauliche Beispiele. Der Autor analysiert Interaktionssituationen (beim Lernen, in der Wirtschaft und in multikulturellen ... more

Media Audience Research: A Guide for Professionals

New Delhi et al.: Sage, 3rd ed. (2016), xvi, 281 pp.
"This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and ... more
"Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an ... more
"Long-time peace journalist Steven Youngblood presents the foundations of peace journalism in this exciting new textbook, offering readers the methods, approaches, and concepts required to use journalism as a tool for peace, reconciliation, and development. Guidance is offered on framing stories, et ... more
"This book offers an accessible introduction to the topic of impact evaluation and its practice in development. It provides practical guidelines for designing and implementing impact evaluations, along with a nontechnical overview of impact evaluation methods . The approach to impact evaluation in t ... more

Persuasive Communication

New York; London: Guilford Press, 3rd ed. (2016), xvi, 383 pp.
"Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cogni ... more

Bibliothekarisches Grundwissen

Berlin; Boston, Mass.: De Gruyter Saur, 9., vollst. neu bearb. u. erw. Aufl. (2016), x, 493 pp.

Media Law Handbook for Eastern Africa, Vol. 1

Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2016), xxviii, 293 pp.
"Volume 1 of the Media Law Handbook for Eastern Africa is a practical guide for journalists practicing in Burundi, Eritrea and Ethiopia. The handbook not only contains a comprehensive overview of applicable media laws for each country reviewed, it also contains suggestions on possible law reforms to ... more

Media Law Handbook for Eastern Africa, Vol. 2

Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2016), xxiv, pp. 295-627
"Volume 2 of the Media Law Handbook for Eastern Africa is a practical guide for journalists practising in Kenya, Rwanda and Uganda. The handbook not only contains a comprehensive overview of applicable media laws for each country reviewed, it also contains suggestions on possible law reforms to impr ... more
"Recognizing that complexity calls for innovative, conceptual, and methodological solutions, Dealing with Complexity in Development Evaluation offers practical guidance to policymakers, managers, and evaluation practitioners on how to design and implement complexity-responsive evaluations that can b ... more