"La narratologie comme science de la production-analyse-diffusion du récit, touche tous les secteurs de la vie (toute discipline dont l'objet est sous forme de récit) : narratologie littéraire, médiatique, journalistique, catéchétique, éducative, psychologique, analyse et publicité narrative
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s. Cependant, avec l'essor des Histoires ou des Stories à l'ère du numérique, tout internaute peut inventer un récit. Il faut une initiation à la pratique de la narratologie comme art de faire passer efficacement une information à travers la narration d'une histoire. Dieudonné Tebangasa Apala distingue la pensée narrative de celle positiviste et montre l'évolution de la narratologie littéraire à celle médiatique. Après avoir défini le récit à partir d'Histoire et Narration, il indique les conditions de sa production, ses typologies, les méthodes d'analyse, les fonctions du personnage dans l'organisation narrative. L'auteur rappelle l'évolution de l'analyse narrative : de l'analyse structurale à celle du contenu, en passant par Paul Ricour. Il détermine le concept Storytelling (Story), son rôle, son but et son utilisation." (Description de la maison d'édition)
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"This textbook explores ethical issues for not-for-profit and non-governmental organizations, providing discussion-oriented cases for NFP and NGP practitioners. The book begins with an introduction to professional ethics as practiced in industry, not-for-profits and NGO's. Attention is paid both to
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classical ethical theories and contemporary variants. Then, combining that theory with an introduction to the morally unique facets of the NFP and NGO landscape, it offers a series of cases which pertain to the underlying theoretical substrate. The reader will find a blend of theory and application within the text as well as guided assignment prompts. Themes covered include board relationships, staff management, work with vulnerable populations, financial transparency, Human Resources ethics and ethical dilemmas unique to international operations." (Publisher description)
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"Wie Filme fesselnde Geschichten erzählen, zeigt Hagen Myller. In seinem Buch beschreibt er maßgebliche Arbeitsschritte: von der Konzeption der Handlung über die Montage bis hin zur Regie. Der Fokus liegt auf einem zentralen Aspekt, der in der filmwissenschaftlichen Literatur oft unberücksichtig
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t bleibt - der Montage, durch die Film erst Film wird. Durch sie wird aus Handlung Erzählung und aus Bildern eine Geschichte. Filme drehen vermittelt Schlüsselkonzepte des Filmemachens, die für Produzent:innen, Regisseur:innen, Autor:innen und Cutter:innen relevant sind." (Verlagsbeschreibung)
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"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M
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edia Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources." (Publisher description)
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"Die Rezeption von Filmen und Fernsehsendungen ist sowohl vom Wissen und den Emotionen der Zuschauer:innen als auch von sozialen Kontexten abhängig. Es reicht daher nicht aus, die "Sprache" von Film und Fernsehen zu analysieren, sondern es müssen auch die Form, die Gestaltung, die Dramaturgie und
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der Inhalt auf die Kontexte der Rezeption bezogen werden. Dieses Standardwerk von Lothar Mikos ist eine erprobte Anleitung zur Durchführung von Film- und Fernsehanalysen. In der 4. Auflage neu hinzugekommen sind u. a. eine Beispielanalyse zum transmedialen Storytelling in der Echtzeiterzählung "DRUCK" sowie ein Vergleich zur transatlantischen Narration in den Serien "Borgia" und "Die Borgias". (Verlagsbeschreibung)
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"Fotografie ist das Individual- und Massenmedium unserer Zeit. Durch die Digitalisierung hat es für die Bildungsarbeit zusätzliche Relevanz erhalten. Mit dieser Publikation wird Fotopädagogik im Kontext von Kultureller Bildung entlang der Schlüsselbegriffe Subjektorientierung, Teilhabe, wertsch
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tzende Lernkultur, Diversität, multimodales und digitales Lernen theoretisch begründet. Die Beiträge und Praxisbeispiele veranschaulichen die neuen Potenziale des Bildungsmediums Fotografie für die kreative Arbeit und bieten Argumente für dessen kritische Reflexion." (Verlagsbeschreibung)
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"Showing how evaluation practice looks when guided by theory, the third edition of the influential "theory tree" book is significantly revised with over 80% new material, including a greater focus on equity and theories over theorists. Chapters from leading authorities describe the goals of each the
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ory; the type of evaluation for which it is appropriate (formative, summary formative, summative, adaptive); the size of the program for which it is most applicable; specific prescriptions; and observable actions that help to define the theory. Readers are given the tools to select suitable approaches for the size, contexts and stage of an evaluation and their own personal values. New to this edition: chapters on culturally responsive evaluation, indigenous evaluation, and developmental evaluation; organized around theories rather than individual theorists; increased attention to practical applications, including a chapter distilling the goals, methods, and standards of evaluations based on each theory; and a case study chapter on the role of theory in evaluation policy." (Publisher description)
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"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium
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and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication"--
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"Digitalisierung, Transnationalisierung und Kommerzialisierung stellen die Medienpolitik vor große Herausforderungen. Wie kann sichergestellt werden, dass Medien und Plattformen ihre wichtige Funktion in einer demokratischen Gesellschaft erfüllen? In diese Thematik führt Manuel Puppis systematisc
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h und umfassend ein. Er vermittelt die Grundlagen für eine kritische Auseinandersetzung mit Medienpolitik, Medienregulierung und Media Governance. Problemorientiert und international vergleichend diskutiert er die verschiedenen Themenbereiche der Medienpolitik in Europa – von Medienkonzentration über den öffentlichen Rundfunk, Medienförderung, Plattformen und Algorithmen bis hin zu Medienkompetenz und Datenschutz." (Verlagsbeschreibung)
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"This open access book aims to give our readers a basic outline of today's research and technology developments on artificial intelligence (AI), help them to have a general understanding of this trend, and familiarize them with the current research hotspots, as well as part of the fundamental and co
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mmon theories and methodologies that are widely accepted in AI research and application. This book is written in comprehensible and plain language, featuring clearly explained theories and concepts and extensive analysis and examples. Some of the traditional findings are skipped in narration on the premise of a relatively comprehensive introduction to the evolution of artificial intelligence technology. The book provides a detailed elaboration of the basic concepts of AI, machine learning, as well as other relevant topics, including deep learning, deep learning framework, Huawei MindSpore AI development framework, Huawei Atlas computing platform, Huawei AI open platform for smart terminals, and Huawei CLOUD Enterprise Intelligence application platform." (Publisher description)
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"This open access book presents an interdisciplinary approach to reveal biases in English news articles reporting on a given political event. The approach named person-oriented framing analysis identifies the coverage's different perspectives on the event by assessing how articles portray the person
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s involved in the event. In contrast to prior automated approaches, the identified frames are more meaningful and substantially present in person-oriented news coverage." (Publisher description)
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"Is a given treatment, intervention, or program worth it? How can a program do more or better with less? Evaluating the costs of a program can be the missing link between a superficial evaluation and one that will get changes made and funding delivered. In accessible language and without complex for
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mulas, this book provides a roadmap for measuring program costs and outcomes and analyzing cost-effectiveness, cost-benefit, and cost-utility. Also explained are simplified ways to use economic appraisal methodologies—such as net present valuation, internal rate of return computation, and payback period determination—in a cost-inclusive evaluation. Instructive examples span a range of human services, education, and health care contexts." (Publisher description)
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"Ethics for Journalists critically explores many of the dilemmas that journalists face in their work and supports journalists in good ethical decision-making. From building trust, to combatting disinformation, to minimizing harm to vulnerable people through responsible suicide reporting, this book p
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rovides substantial analysis of key contemporary ethical debates and offers guidance on how to address them. Revised and updated throughout, this third edition covers: the influence of press freedom and misinformation on trust; the novel ethical challenges presented by social media; the need for diversity of sources and in the newsroom, specifically relating to gender, ethnicity, sexual orientation and disability; issues around vulnerable people-reporting traumatic events, bereaved people, suicide and privacy; health journalism and reporting a pandemic; the impact of regulation on professional standards." (Back cover)
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"Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images. With a cl
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ear step-by-step approach that is easy to dip in and out of, the book features: key examples in every methods chapter to demonstrate how the methods work in practice and with different visual materials; 'focus’ and ‘Discussion’ features that help you practice your skills at specific parts of the methods and understand some of the method’s complexities; guidance on researching using digital visual media, such as Instagram and TikTok, integrated throughout the book." (Publisher description)
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"L’avvento dell’era digitale ha interessato sempre più il settore di ricerca delle scienze della comunicazione con notevoli ricadute anche in campo catechetico. Questo libro prova a rispondere all’esigenza di formare una nuova figura di catechista chiamato ad interagire con i “soggetti digi
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tali” che, in misura sempre più significativa, vanno emergendo dall’attuale contesto sociale e culturale. Il testo esamina i cambiamenti in atto e tenta di descrivere gli influssi che stanno generando sulle nuove generazioni. Infatti, sono proprio i media digitali ad aver condotto ad un inarrestabile mutamento delle dimensioni cognitive, affettive, comunicative e comportamentali del soggetto." (Retrocopertina)
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"[This book] guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing d
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ata, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science based degrees." (Abstract)
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"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen
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aus der landwirtschaftlichen Praxis. Auf diese Weise schlägt das Buch eine Brücke zwischen Kommunikationsmanagement und Agrarwirtschaft und damit zwischen allgemeiner Theorie und branchenbezogener Anwendung." (Verlagsbeschreibung)
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"Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, educat
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ion and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences." (Publisher description)
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"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
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hrough the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together; expanded coverage of digital formats in all channels; added discussion of measurement; completely updated data and examples." (Publisher description)
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