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Publication Years
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Output Type
Broadcasting Science
Paris; Kuala Lumpur: UNESCO; Asia-Pacific Institute for Broadcasting Development (AIBD) (2010), 97 pp.
"This book is for broadcasters of all flavours, colours and tastes. Whether you are reporting politics, business, sports, fashion or any other beat, which appear far removed from science, you will benefit from having a basic awareness of science. Science is not all about faraway galaxies or subatomi
...
Handbook on Impact Evaluation: Quantitative Methods and Practices
Washington, DC: World Bank (2010), xx, 239 pp.
"This book reviews quantitative methods and models of impact evaluation, presenting an analysis of the quantitative research underlying recent programme evaluations and case studies prepared for a series of impact evaluation workshops in different countries, sponsored by the World Bank Institute (WB
...
Facebook, Twitter et les autres ...: Intégrer les réseaux sociaux dans une stratégie d'entreprise
Paris: Pearson Education (2010), xiii, 238 pp.
"Il a fallu 38 ans à la radio pour toucher 50 millions d'utilisateurs, 13 ans à la télévision, 4 ans à Internet... tandis que Facebook a conquis 100 millions de membres en moins de 9 mois ! D'abord destinés aux individus désireux de prolonger ou de nouer des relations, les réseaux sociaux ne
...
Public Relations: Konzepte und Theorien
Köln; Weimar; Wien: Böhlau, 5., überarb. und erw. Aufl. (2010), 519 pp.
"Dieses Buch gibt einen möglichst vollständigen und aktuellen Überblick über 'Public Relations' in Theorie und Praxis. Nach einer Klärung des Begriffs erläutert es die Beziehung von PR zu anderen Konzepten wie Propaganda oder Marketing und diskutiert das Verhältnis von Kommunikationswissensch
...
International Communication: A Reader
New York: Routledge (2010), xxiii, 590 pp.
Critical Understanding of Social Communication
New Delhi; Mumbai: Don Bosco Communications (2010), 164 pp.
Essential Radio Skills: How to Present a Radio Show
London: Methuen Drama, 2nd ed. (2010), xviii, 472 pp.
"This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a
...
The Radio Handbook
London; New York: Routledge, 3rd ed. (2010), xi, 218 pp.
Web-Monitoring: Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
Konstanz: UVK (2010), 412 pp.
Basics of Social Communication
New Delhi; Mumbai: Don Bosco Communications (2010), 210 pp.
Información audiovisual y multimedia por internet en la telefonía móvil
Lima: USMP (2010), 273 pp.
"Este libro aborda las transformaciones tecnológicas y comunicativas a partir de la triple acumulación de medios tradicionales, es decir, el escrito, el televisivo y el radial, como fenómenos emergentes no solo en Internet, sino también en la telefonía móvil, y las repercusiones de la aplicaci
...
Newspapers: A Complete Guide to the Industry
New York: Peter Lang (2010), viii, 229 pp.
"[...] this book provides a concise and thorough overview of the field, looking back at newspapers’ history, and forward to their future – and insisting there will be one. The authors, former journalists who now teach the subject, review the practices of the profession – from defining news to
...
Coletânea de legislação de comunicação social
São Paulo: Editora Revista dos Tribunais, 7a ed. revista e atual. (2010), 752 pp.
"Reunindo uma criteriosa legislação de comunicação social selecionada pelo renomado especialista da matéria, Marcos Alberto Sant Anna Bitelli, esta Coletânea apresenta as mais recentes normas relativas a temas como audiovisual, autor, cultura, informática, internet, jornalismo, propriedade in
...
Global Communication: Theories, Stakeholders, and Trends
Malden; Oxford: Blackwell, 3rd ed. (2010), xiv, 400 pp.
Producing Videos: A Complete Guide
Key Guides
Crows Nest: Allen & Unwin, 3d ed. (2010), xii, 560 pp.
"Producing Videos has been called the 'bible' of video making. A bestseller over many years, it offers a comprehensive and user friendly guide to all aspects of video production - from the first chapter on using a camera (if it doesn't go in easily, don't force it) to the chapter on distribution (no
...
Lesetypographie
Mainz: Schmidt, 5th ed. (2010), 340 pp.
"Drei Auflagen lang etablierte sich Lesetypographie als unverzichtbarer Leitfaden für Dozenten, Studierende und Praktikern. Die Anregungen, Regeln, Lektionen der Lesetypo basieren auf der Analyse von Spitzenleistungen der Buchgestaltung aus Jahrhunderten und haben zeitlose Gültigkeit. Aber natürl
...
Film Marketing
Oxford: Elsevier Butterworth-Heinemann (2010), x, 265 pp.
DRM Broadcaster’s Guide
Grand-Saconnex, Geneva: DRM Consortium (2010), 79 pp.
Conceitos de comunicação política
Beira: Livros LabCom (2010), 164 pp.
"A Comunicação Política é uma área vasta em expansão quer sob o ponto de vista da reflexão teórica praticada nas Academias quer sob o ponto de vista da sua prática em numerosos domínios da vida cívica. Vislumbra-se um claro aprofundamento dos estudos nesta área visível na imprensa unive
...
