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How to Read a Film? Movies, Media and Beyond

New York: Oxford University Press, revised and expanded 4th ed. (2009), 729 pp.
"The Investigative Reporter's Handbook is the best-selling classroom and newsroom classic. Useful as a textbook in advanced journalism courses and as a reference for professional journalists, this book shows students how to use fundamental news reporting and writing skills like gathering sources, tr ... more
"Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, in ... more

Interviewing for Journalists

London; New York: Routledge, 2nd ed. (2009), 249 pp.
"Interviewing for Journalists focuses on the many types of interviewing, from the routine street interview, vox pop and press conference to the interview used as the basis of an in-depth profile. Drawing on previously published material and featuring interviews with successful columnists such as Emm ... more
"This is the latest edition of the textbook especially written for seminary and religious communication formation. It is also published in India and has translations in Italian and Bahasa Indonesia. A Spanish translation is underway. New ideas are infused in a chapter “New media communication.” ... more

Measuring Media Audiences

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 516-579
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea ... more
"This book serves as a primer on Church teachings and practices concerning communication issues. It is in fact a quite condensed text on nearly every aspect of Church communication. Eilers views communication as a theological principle that "guides and directs the way we see, study, and live our Chr ... more
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus ... more
"Das Handbuch eröffnet einen Überblick über die Aspekte des Medienmanagements und gibt Einblick in alle Teilbereiche sowie deren Funktionsweise in der Medienbranche. Gleichzeitig antwortet Medienmanagement praktisch auf Fragen aus den inhaltlichen Schwerpunkten Kommunikationswissenschaften, Medie ... more

Questionnaire Surveys in Media Research

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 421-483
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b ... more
"Applied Theatre is the first collection to assist practitioners and students in developing critical frameworks for their own community-based theatrical projects. The editors draw on thirty case studies in applied theatre from fifteen countries—covering a wide range of applications from theatre, e ... more
"The Guide contains six main chapters. After an Introduction (Chapter 1) the Guide provides an overview of the phenomena of cybercrime (Chapter 2). This includes descriptions of how crimes are committed and explanations of the most widespread cybercrime offences such as hacking, identity theft and d ... more
"Este livro divide com o leitor um amplo conhecimento sedimentado numa vivência prolongada do ato de escrever roteiros para o cinema e a televisão, no Brasil e na Europa. Esta edição revista, atualizada e ampliada focaliza desde a ideia e os primeiros apontamentos até o roteiro final. Ao mesmo ... more
"Der Band bietet einen chronologischen Abriss zu Konfuzianismus, Daoismus, "Volksreligion“ und Buddhismus, Christentum, Manichäismus, Islam. Er fasst Kernthemen in knappen Abhandlungen zusammen und hebt ihre Bedeutung für das Gesamtbild der chinesischen Religiosität hervor. Der Schwerpunkt lieg ... more
"Um die Verständlichkeit von Fernsehbeiträgen steht es schlecht. Nach Untersuchungen der Medienwirkungsforschung können Zuschauer selten mehr als zehn Prozent der Inhalte einer Nachrichtensendung behalten. Dies liegt auch daran, dass Fernsehjournalisten nicht dem Medium entsprechend texten. Sie v ... more