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131
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"Este livro divide com o leitor um amplo conhecimento sedimentado numa vivência prolongada do ato de escrever roteiros para o cinema e a televisão, no Brasil e na Europa. Esta edição revista, atualizada e ampliada focaliza desde a ideia e os primeiros apontamentos até o roteiro final. Ao mesmo ... more
"A collection of essays by top international correspondants in print, broadcasting, and photojournalism, International News Reporting offers an introduction to journalism written by the people who have made the profession what it is today. Contributors identify the major areas of professional practi ... more
"Um die Verständlichkeit von Fernsehbeiträgen steht es schlecht. Nach Untersuchungen der Medienwirkungsforschung können Zuschauer selten mehr als zehn Prozent der Inhalte einer Nachrichtensendung behalten. Dies liegt auch daran, dass Fernsehjournalisten nicht dem Medium entsprechend texten. Sie v ... more
"Der Band bietet einen chronologischen Abriss zu Konfuzianismus, Daoismus, "Volksreligion“ und Buddhismus, Christentum, Manichäismus, Islam. Er fasst Kernthemen in knappen Abhandlungen zusammen und hebt ihre Bedeutung für das Gesamtbild der chinesischen Religiosität hervor. Der Schwerpunkt lieg ... more

Interviewing for Journalists

London; New York: Routledge, 2nd ed. (2009), 249 pp.
"Interviewing for Journalists focuses on the many types of interviewing, from the routine street interview, vox pop and press conference to the interview used as the basis of an in-depth profile. Drawing on previously published material and featuring interviews with successful columnists such as Emm ... more

How to Read a Film? Movies, Media and Beyond

New York: Oxford University Press, revised and expanded 4th ed. (2009), 729 pp.
"This book serves as a primer on Church teachings and practices concerning communication issues. It is in fact a quite condensed text on nearly every aspect of Church communication. Eilers views communication as a theological principle that "guides and directs the way we see, study, and live our Chr ... more
"The Guide contains six main chapters. After an Introduction (Chapter 1) the Guide provides an overview of the phenomena of cybercrime (Chapter 2). This includes descriptions of how crimes are committed and explanations of the most widespread cybercrime offences such as hacking, identity theft and d ... more
"This book reveals the true impact of stories on our lives and how stories can create feelings of hope, take away psychological distress and even stimulate the immune system. It contains over 90 short stories, and allows readers to understand the patterns storytellers use to captivate attention and ... more
"Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, in ... more

Measuring Media Audiences

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 516-579
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea ... more
"The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, ... more
"Applied Theatre is the first collection to assist practitioners and students in developing critical frameworks for their own community-based theatrical projects. The editors draw on thirty case studies in applied theatre from fifteen countries—covering a wide range of applications from theatre, e ... more
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus ... more