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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Estrategias de comunicación para gobiernos
Buenos Aires: La Crujía, 2nd ed. (2003), 262 pp.
Media Psychology
Mahwah, NJ; London: Lawrence Erlbaum Associates (2003), x, 324 pp.
"In this book, Dr. Giles tackles the traditional topics of media psychology--sex, violence, advertising--along with sections on developmental aspects of media influence and the psychology of the audience. He also examines a number of specific media genres--news, sports, soaps, and the increasingly p
...
Journalismus: Das Hand- und Lehrbuch
Frankfurt am Main: FAZ-Institut (2003), 392 pp.
Mediendidaktik: Neue Medien in Lehr- und Lernprozessen
München: Ernst Reinhardt Verlag (2003), 198 pp.
Intellectual Property: A Power Tool for Economic Growth
Geneva: World Intellectual Property Organization (WIPO) (2003), 377 pp.
"This book is designed to be a practical guide to the use of intellectual property as a "power tool" for economic growth and wealth creation. Its aim is to give the interested non-specialist an understanding of how intellectual property, such as patents, trademarks and copyright have become increasi
...
Advertising: Principles and Practice
Englewood Cliffs, New Jers.: Prentice Hall, 6th ed. (2003), 599 pp.
Audience Economics: Media Institutions and the Audience Marketplace
New York: Columbia University Press (2003), x, 235 pp.
Intercultural Competence: Interpersonal Communication Across Cultures
Boston: Allyn and Bacon, 4th ed. (2003), 384 pp.
Géneros informativos en televisión
Lima: Universidad de Lima (2003), 268 pp.
"Desde sus primeras emisiones, la televisión tuvo en la información su principal materia prima para elaborar su versión sobre la realidad, así como su específica forma de comunicar hechos, noticias y conocimientos. En este libro, tanto los programas periodísticos, culturales y de debate como s
...
Editar para ganar: Estrategias de administración editorial
México, DF: Fondo de Cultura Económica (FCE); CONACULTA-FONCA (2003), xxvi, 356 pp.
"Esta obra está pensada para ayudar al editor, nuevo o experimentado, a concebir integralmente las diversas áreas del quehacer editorial; crear estructuras y procedimientos administrativos que permitan un desarrollo editorial congruente y controlado; establecer criterios financieros adecuados medi
...
Ethics and Journalism
London: Sage (2003), 196 pp.
"Ethics and Journalism provides a comprehensive overview of the main approaches to ethical enquiry in Western journalism. It examines the ethical dilemmas faced by journalists in all areas of the media and sets out ways of achieving ethical journalism. Ethics and Journalism explores such subjects as
...
Ojos bien abiertos: El lenguaje de las imágenes en movimiento
Lima: Universidad de Lima (2003), 270 pp.
Medienpädagogik: Eine Einführung in Theorie und Praxis
Paderborn: Schöningh (2003), 473 pp.
Medienmanagement: Aufgaben und Lösungen
München: Oldenbourg (2003), 531 pp.
"Da die Medienwirtschaft zu den jüngeren Disziplinen der Wirtschaftswissenschaften gehört, existieren bisher nur wenige akademische Lehrbücher, in denen Studenten Aufgaben mit Lösungen oder Fallstudien finden. Die Herausgeber des Fallstudiensammelbandes "Medienmanagement" haben sich deshalb zum
...
la programmation d'une chaîne de télévision
Paris: DIXIT (2003), 232 pp.
"Pourquoi certains films sont diffusés pour la quatorzième fois ? Pourquoi les vraies variétés nexistent plus ? Pourquoi les prix des droits des matchs de football explosent ? Pourquoi un grand nombre de compétitions sportives ne sont pas diffusées ? Le marketing et l'audimat ont-t-ils tué
...
Basic Radio Journalism
Oxford et al.: Focal Press, 2nd ed. (2003), 267 pp.
