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"Since we learn our cultural behavior in units, it is a useful artifice to compare cultural differences in units. To learn to communicate across cultures more quickly and more effectively, we can apply a framework of categories of potential obstacles (cultural units) to our own and to a target cultu ... more

Visual Methods in Social Research

London et al.: Sage (2001), xvi, 201 pp.
"This book aims to provide a brief account of some of the ways in which social scientists can incorporate visual images (of various kinds) into their research, together with a discussion of why they might wish to. The emphasis is very much on the use of visual materials as one among several research ... more
"Das Buch befasst sich mit den Vorraussetzungen der Wirksamkeit von Kommunikation, die auf Einstellungs- und Verhaltensänderung ausgerichtet ist. Im Mittelpunkt stehen Überzeugungsstrategien, die bedeutsam für die Vermittlung von Kommunikationsinhalten über Massenmedien sind, insbesondere im Rah ... more
"Addressing the use of communication (interpersonal, folk, traditional, group, organizational, and mass media) in the development process, this book discusses some of the conceptual and theoretical basis for integrating communication effectively into development plans and execution. It also examines ... more
"The new edition of textbook that explains the techniques of advertising, news, documentary, and fiction writing for radio, television, and the Internet. Hilliard provides examples of real scripts and storyboards throughout to explain his material." (Publisher description)
"Dieses Lese- und Arbeitsbuch beleuchtet einen Großteil der Fragen über die "Chance und Risiken der Mediengesellschaft" von einem klaren Standpunkt aus: dem christlichen Verständnis von Kommunikation und dem dahinterstehenden christlichen Menschenbild. Die Autoren liefern dazu Hintergrundinformat ... more