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"Since we learn our cultural behavior in units, it is a useful artifice to compare cultural differences in units. To learn to communicate across cultures more quickly and more effectively, we can apply a framework of categories of potential obstacles (cultural units) to our own and to a target cultu ... more
"This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century." (Publisher descr ... more
"Dieses Lese- und Arbeitsbuch beleuchtet einen Großteil der Fragen über die "Chance und Risiken der Mediengesellschaft" von einem klaren Standpunkt aus: dem christlichen Verständnis von Kommunikation und dem dahinterstehenden christlichen Menschenbild. Die Autoren liefern dazu Hintergrundinformat ... more

Media Law

London; Sydney: Cavendish Publishing (2000), xxxviii, 570 pp.
"The aim of this book is to analyse media law in relation to specific areas,both in terms of its practical application and its theoretical framework. Part 1 concentrates on the regulation of media content and is largely written from a pro media point of view. Its central tenet is how far does the En ... more
"Addressing the use of communication (interpersonal, folk, traditional, group, organizational, and mass media) in the development process, this book discusses some of the conceptual and theoretical basis for integrating communication effectively into development plans and execution. It also examines ... more
"The new edition of textbook that explains the techniques of advertising, news, documentary, and fiction writing for radio, television, and the Internet. Hilliard provides examples of real scripts and storyboards throughout to explain his material." (Publisher description)