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Countries
Authors & Publishers
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Methods applied
Output Type
How to Market Books
Key Guides
London; New York: Routledge, 6th ed. (2019), xxv, 482 pp.
"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b
...
Process-Tracing Methods: Foundations and Guidelines
Ann Arbor: University of Michigan Press, 2nd ed. (2019), x, 318 pp.
"Process-tracing in social science is a method for studying causal mechanisms linking causes with outcomes. This enables the researcher to make strong inferences about how a cause (or set of causes) contributes to producing an outcome. In this extensively revised and updated edition, Derek Beach and
...
An Integrated Approach to Communication Theory and Research
Deep Insights
New York; London: Routledge, 3rd ed. (2019), xvii, 590 pp.
"An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area
...
Journalismus.online: Das Handbuch zum Online-Journalismus
Köln: Herbert von Halem Verlag (2019), 421 pp.
"Dieses Handbuch gibt einen umfassenden Überblick über den digitalen Journalismus, wie er sich heute im Internet abspielt. Hektor Haarkötter hat hierfür mehr als 20 Online-Redaktionen und Multimedia-Agenturen in Deutschland besucht und befragt. Die wichtigsten Präsentations- und Darstellungsfor
...
Manual de edición: Guía para estos tiempos revueltos
Key Guides
Arequipa (PE): La Travesía; Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) (2018), 203 pp.
"Este Manual de edición busca guiar a todos los interesados a lo largo del proceso que conduce a la publicación de un libro tanto impreso como digital, desde el momento de su concepción hasta su venta. Manuel Gil y Martín Gómez analizan las similitudes y diferencias entre las cadenas de valor a
...
Estudiar las audiencias: Tradiciones y perspectivas
Chía, Colombia: Universidad de La Sabana; Ediciones Universidad de Navarra (EUNSA) (2018), 336 pp.
"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est
...
Media and Development
Deep Insights
London; New York: Routledge (2018), xv, 300 pp.
"Drawing on case studies from all over the world – including: ‘hate radio’ in Rwanda; theatre for development in India; telenovelas in Latin America; mobile banking and money in Africa, and; GIS and humanitarianism in Haiti – thsi book will be of interest to all undergraduate and postgraduat
...
Qualitative Communication Research Methods
Los Angeles et al.: Sage, 4th ed. (2018), xix, 494 pp.
"Qualitative Communication Research Methods introduces readers to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide readers through every step of the qualitative process, from developing research topics and questions
...
Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
London; New York: Routledge (2018), xix, 392 pp.
"Chapters feature: A review of 30 frameworks and models that inform processes for evaluation in advertising, public relations, health communication and promotion, government communication and other specialist fields including the latest recommendations of industry bodies, evaluation councils, and re
...
Understanding Global Media
London: Palgrave Macmillan, 2nd ed. (2018), xii, 227 pp.
"Taking a comparative approach to the major theories of global media, Terry Flew looks at the rise of global media production networks and the emergence of 'media cities', multiculturalism, and the question of a global media culture. This engaging book raises the question of whether we are now in a
...
Journalistik
Konstanz: UVK, 4., überarb. Aufl. (2018), 296 pp.
"Eine kompakte und verständliche Einführung in die Journalistik. Anwendungsorientiert und mit vielen Beispielen wird ein systematischer Überblick über Theorien, Methoden und die vielfältigen Erkenntnisse des Faches vermittelt. Der Autor thematisiert auch aktuelle Debatten der Journalistik - üb
...
Qualitative Inhaltsanalyse: Methoden, Praxis, Computerunterstützung
Weinheim; Basel: Beltz Juventa, 4. Aufl. (2018), 240 pp.
"Dieses Lehrbuch bietet eine methodisch fundierte, verständliche und anwendungsbezogene Anleitung zur inhaltsanalytischen Auswertung qualitativer Daten. Dabei werden drei Varianten qualitativer Inhaltsanalyse ausführlich vorgestellt: die inhaltlich strukturierende, die evaluative und die typenbild
...
Mediendidaktik: Konzeption und Entwicklung digitaler Lernangebote
Berlin: De Gruyter Oldenbourg, 5th ed. (2018), xi, 546 pp.
Glaubwürdigkeit in Politik, Medien und Gesellschaft: 10 Bausteine für die schulische und außerschulische politische Bildung
Bonn: Bundeszentrale für politische Bildung (bpb) (2018), 112 pp.
"Auf Glaubwürdigkeit und Vertrauen, auch auf die Allgemeingültigkeit grundlegender und verbindlicher Wertvorstellungen, gründet sich allerdings das Zusammenleben in der menschlichen Gesellschaft. Wo verbreitet Misstrauen herrscht, ist ein konstruktives Miteinander kaum noch möglich. Wenn Misstra
...
World Media Ethics: Cases and Commentary
Hoboken, New Jersey: Wiley (2018), vii, 249 pp.
"Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular
...
International Communication: Essential Readings
Cognella, 2nd revised ed. (2018), viii, 228 pp.
"Designed as a text with introductions to each section and chapter, the volume brings together diverse perspectives on globalization and communication and includes significant emerging aspects of International Communication research such as diaspora audience and global publics." (Publisher descripti
...
Social Communication in Advertising
New York: Routledge, 4th ed. (2018), x, 431 pp.
"All editions of this book have presented a single core idea, called “cultural frames for goods.” In this idea, we have sought to draw together all of the many separate strands that make up the fascinating complexity of advertising practice and its products, as they have evolved during the entir
...
Media Research Methods: Audiences, Institutions, Texts
Key Guides
London: Palgrave Macmillan, 2nd ed. (2018), xiv, 385 pp.
"Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience be
...
Klinische Cyberpsychologie und Cybertherapie
Wien: facultas (2018), 246 pp.
"Das Werk vermittelt verständlich und anschaulich den aktuellen Stand des Wissens zum Einsatz neuer Medien in der Klinischen Psychologie und Psychotherapie. Neben dem Wandel psychologischen und psychotherapeutischen Denkens und Handelns beleuchten die AutorInnen auch die daraus entstehenden ethisch
...
Visual Global Politics
Deep Insights
London; New York: Routledge (2018), xii, 398 pp.
"Images and visual artefacts shape international events and our understanding of them. Photographs, film and television influence how we view and approach phenomena as diverse as war, diplomacy, financial crises and election campaigns. Other visual fields, from art and cartoons to maps, monuments an
...
