"The article studies the place and degree of interactivity of interactive elements in socio-political talk shows on Russian television during the period of the presidency and premiership of Vladimir Putin (2000–2017), and comprises unique material that allows us to analyse the interactive elements
...
of talk shows in identified stages over time. The criteria for defining the level of interactivity of the given elements are distinguished. The material analysed proves that only a few programmes on Russian television demonstrated a high level of interactivity and their audience could influence the results of the studio discussions, for only a very short period." (Abstract)
more
"As the most widespread and popular form of communication in the country, radio occupies an essential space in the deliberation and the construction of public opinion in South Africa. From just a few state-controlled stations during the apartheid era, there are now more than 100 radio stations, reac
...
hing vast swathes of the population and providing an important space for citizens to air their views and take part in significant socio-economic and political issues of the country. The various contributors to this book demonstrate that whilst print and television media often serve elite interests and audiences, the low cost and flexibility of radio has helped it to create a ‘common’ space for national dialogue and deliberation. The book also investigates the ways in which digital technologies have enhanced the consumption of radio and produced a sense of imagined community for citizens, including those in marginalised communities and rural areas." (Publisher description)
more
"The authors engage with a range of cross-disciplinary perspectives in order to explore the actions of a vigilant digital audience — denunciation, shaming, doxing — and to consider the role of the press and other public figures in supporting or contesting these activities. In turn, the volume il
...
luminates several tensions underlying these justice seeking activities — from their capacity to reproduce categorical forms of discrimination, to the diverse motivations of the wider audiences who participate in vigilant denunciations. This timely volume presents thoughtful case studies drawn both from high-profile Anglo-American contexts, and from developments in regions that have received less coverage in English-language scholarship [China, Morocco, Russia and Slovenia]. It is distinctive in its focus on the contested boundary between policing and entertainment, and on the various contexts in which the desire to seek retribution converges with the desire to consume entertainment." (Back cover)
more
"The guide aims to make what community engagement practitioners do visible and demonstrate why it matters. We’re not walking Rolodexes for reporters to tap, nor are we party planners or social media administrators. We create spaces and processes for the people we want to serve to articulate their
...
experiences and collaborate with our newsrooms to report them. This takes more time and effort than you might think. It involves a lot of unglamorous labor, such as coordinating meetings, taking and distributing notes, following up with people about tasks, facilitating group processes, and developing partnerships — skill sets that are not often celebrated in newsroom culture, but whose absence is felt acutely when they are missing. This guide is about what engagement looks like and what it takes to do it well. My hope is that it fuels colleagues’ efforts nationwide who struggle for recognition and support in newsroom workflows, as well as helps editors and reporters realize that engagement is not separate from editorial, but plays a fundamental role in crafting relevant, powerful, and nuanced journalism." (Page 5)
more
"This paper examines the motivation of audiences to participate in the programming of community radio; the readiness of community radio stations’ management and their audiences to embrace mobile applications; whether Rwanda is a conducive environment for the deployment of mobile applications in co
...
mmunity radio; and finally issues of affordability and availability of the internet. The study is qualitative and draws on interviews with community radio audiences as well as unstructured in-depth interviews with local technology experts and community radio representatives. Uses and gratification and diffusion of innovation theories guided the analysis. The study found that the pursuit of recognition within their communities is the main motivator for audiences to participate in community radio programming. The management and audiences of the four community radio stations who participated in this study understand the importance of mobile technologies for community engagement and are interested in adopting them. Rwanda is a conducive environment for the deployment of mobile apps in the community radio sector. Audiences can afford to use these services at least once a week, despite ongoing issues of unreliability of the internet. Further studies may investigate issues of adoption and affordability by the wider community as this paper focused on highly engaged community radio audiences." (Abstract)
more
"This article examines what drives audience participation in interactive broadcast shows, with implications for the democratic potential of these shows as spaces of citizen engagement and public discussion. It makes three contributions, the first two to audience and media studies and the last to pol
...
itical communication. First, it provides evidence to fill a gap in empirical knowledge on what drives audience participation in interactive broadcasts in Africa. “Mediated sociability”—the ways in which audience members are socialized into thinking about interactive broadcast shows as a space in which people like them have a voice— emerges as a strong determinant of audience participation. Second, it then uses this evidence from a non-Western perspective to reinforce the importance of conceptualizing the interactive broadcast show as a convened social space that can enable active citizenship. Third, by advancing scholarship on audiences and publics, the article deepens our understanding on the democratic significance of interactive broadcast in Africa and beyond." (Abstract)
more
"This article discusses participatory methods for data gathering in the context of a partnership between a Swiss-based media development organization, Fondation Hirondelle, and a research team at the University of Sheffield. In 2018–2019, the partnership conducted fieldwork which focused on the im
...
pact of radio on women listeners in Niger. The project used participatory methods of data gathering in the form of workshops and focus group discussions (FGDs). The article examines the advantages and limitations of combining the practical experience of international development organizations and the in-depth research capabilities of academia. To triangulate this collaboration and to navigate the limitations of FGDs, the use of workshops is discussed as an important method for providing feedback among the radio practitioners and experts in Niger. The article examines the usefulness of combining these methods and reshaping their application to promote participatory research with radio audiences and practitioners." (Abstract)
more
"This paper analyses to whom Spanish journalists feel responsible. To achieve this objective, we sent out a survey to Spanish journalists to ascertain their opinion on this question. The journalists’ point of view was then compared with that of the general public though six focus groups consisting
...
of Spanish citizens from six cities in Spain (Barcelona, Castellón, Madrid, Sevilla, Mondragón and Santiago de Compostela). Lastly, five in-depth interviews were conducted with journalism experts (e.g., directors of professional journalist associations). The main results show that the journalists feel particularly responsible to their conscience, the journalism code of ethics and their sources. The citizens, in contrast, believe that journalists should be responsible to the audience. We contextualised the Spanish finding in the European context by comparing our results with those derived from a study among European journalists." (Abstract)
more
"El presente trabajo es un significativo esfuerzo que invita a la reflexión intelectual y práctica sobre la situación actual y los retos de la radiodifusión. Su propósito es el de identificar los criterios así como analizar los problemas y desafíos que matizan el quehacer radiofónico. Con es
...
a finalidad, propone un marco conceptual de la labor radiofónica desde una postura multi-paradigmática que reformula objetos, concepciones y metodologías para el estudio de la comunicación en radio [...] esta obra revisa el impacto de la tecnología como posibilidad para las variaciones en los patrones y formas de locución y producción, el fenómeno del involucramiento de intérpretes menos especializados y más cercanos a la convivencia diaria, lo que trasluce un alejamiento de la tendencia esteticista de promoción de “voces bonitas” para alternativamente buscar “voces reflexivas o analíticas”; igualmente se abordan las experiencias que trastocan la construcción tradicional de un guion radiofónico y fundamentan sus opiniones a partir del tratamiento de la información disponible en la web. Adicionalmente este trabajo reflexiona sobre la diversidad de entornos y espacios en los que se desarrolla la actividad radiofónica, marcados por la diversidad de herramientas que han facilitado la difusión, sistematización y disponibilidad de contenidos con un coste marginal. Esta nueva realidad, que hace unos pocos años era impensable, se ha tornado hoy cotidiana y ha permitido que la legislación vigente en la mayoría de países no sea un límite para la participación de actores sociales que no cuentan con los permisos ni los recursos para acceder al uso del espectro radioeléctrico (aunque no sea esta la óptima experiencia para la participación). En el caso de América Latina y el Caribe, estos modelos han favorecido enormemente a los medios comerciales en detrimento de los medios comunitarios o populares que han encontrado en el uso de Internet como el espacio de convivencia propicio para disminuir esas barreras, pero sin que en muchos casos cuenten con la especialización necesaria." (Introducción, página 13-14)
more
"This report focuses on how digital-born news media navigate audience engagement in the context of both rapid developments in a digital, mobile, and platform-dominated media environment and significant political pressure, including the ‘weaponisation’ of social media to target and harass indepen
...
dent news organisations and individual journalists, along with their audiences. It is based on analysis of data from Participatory Action Research, including fieldwork and interviews at three news organisations in the process of actively redefining audience engagement. They are Rappler (the Philippines), Daily Maverick (South Africa), and The Quint (India) – all commercial news organisations of the Global South, whose public interest journalism has been recognised with top international industry awards. We show how these outlets, two of which – Rappler and The Quint – relied heavily on social media for distribution and audience engagement at the outset, are now faced with the risks accompanying open and social journalism at-scale, including the ‘weaponisation’ of online communities by political actors, and the frequently changing priorities of the platforms. We find that, in response to political attacks, and the risks associated with various forms of what we’re calling platform capture’, these news organisations are evolving, and are increasingly focused on forging deeper, narrower, and stronger relationships with audiences, emphasising physical encounters, investment in niche audiences over empty reach, and moving communities to action." (Publisher description)
more
"Even at the most audience-informed organizations, journalists recognize the immense difficulty in making sense of what audience members and relevant experts know, particularly without presently available tools and ample staff. This work is hard, yet there is an increasing amount of interest in it.
...
We hear more reporters, editors, and audience development staff around the world asking: how can this work be operationalized? With this report you see what we have learned so far about memberful routines. We close by highlighting some of the limits and cautions of working closely with members. We do this not to dissuade you from pursuing these routines, but to help as you undertake your own projects with members, donors, subscribers, and contributors: not every story can have, and not every story should have, reader involvement; make it crystal clear to community members: Everyone has opinions. Your opinions will not run our newsroom; member engagement is hard work. Staff need to be identified, trained, and given time to do it right; be ready to handle the incoming traffic if your callouts and other outreach succeed and you have plenty of takers. Design for potential over-supply of information!; project management is a discipline unto itself. Without it, news sites will find it hard to succeed at establishing memberful routines; members in their natural state do not necessarily know what news organizations need from them. We have to teach them that part." (Conclusion, page 53)
more
"This study was specfically intended to: 1. provide comprehensive insight into the public’s media consumption patterns, and its underlying causes: a) values; b) needs and interests, particularly regarding media content; c) motivation and aspirations, with specific emphasis on buying media content;
...
d) financial functioning and attitudes towards different types of payment systems, etc. and 2. provide comprehensive analysis and recommendations to inform the Strengthening Media Systems Activity (SMS) programmatic approach in all aspects of media sustainability, as well as to inform organizational and business strategies and tactics of different types of media outlets on the local, regional and national levels. The research implemented in 2019 combined a variety of methods (both quantitative and qualitative) and techniques (a face-to-face-survey and computer-assisted web interviewing, or CAWI), and targeted a number of groups – a representative sample of 1500 respondents age 15 to 65 for the face-to-face survey, a sample of 100 daily internet users for web interviews, and 96 internet and local media users aged 15 to 65 for the 12 focus group discussions in Belgrade, Niš, Kragujevac, Novi Sad, Sombor, Loznica, and Zajecar. The key aim of the research was to gain an in-depth understanding of the needs, habits, and expectations of the audience, in order to facilitate rational and informed discussion about the media sector and public attitudes; and strategic decision-making by media businesses, with the starting assumption that understanding audience needs and profiling target groups constitutes integral parts of any media business strategy in terms of both preparing and formatting media content. Thus, the study was structured to facilitate the achievement of SMS objectives and to provide directions for SMS strategic and operational interventions in the following areas: 1. Content production and editorial policy, 2. Content sources and formats, 3. Interaction and community involvement, and 4. Financial sustainability." (Abstract, page 2-3)
more
"In this factsheet, we study online audience engagement with legacy and digital-born news media across social media platforms (Facebook and Twitter) and the open web during the 2019 Indian General Election on the basis of data collected between 11 April and 19 May. We analyse cross-platform online a
...
udience engagement with a sample of 101 major Indian news media during an election in which more than five thousand candidates ran for the 543 available seats in the Lok Sabha, the lower house of the Indian parliament, and nine hundred million eligible voters were called to the polls in the largest democratic election in the world." (Publisher description)
more
"Community radio represents an opportunity for audiences to play a lead role in the production, dissemination and ownership of media channels and content. The active participation of audiences is one of the primary differences between community radio stations and their commercial and state-run count
...
erparts. The role of participation though is complicated in environments where community radio acts as an instrument for development, as is the case in India where community radio licenses are held by either educational establishments or non-governmental organizations (NGOs). Discussions around defining, encouraging and evaluating participation are extensive, yet little has been written about what defines meaningful participation from the perspective of community members. Drawing on ethnographic fieldwork in India, this article explores what makes participation meaningful and who is able to engage in this meaningful participation with community radio stations. Applying this perspective to community radio, encourages a more qualitative, holistic view of the benefits and outcomes of those who participate. Considering meaningful rather than maximalist or minimalist allows space to explore the impacts of participation in environments where it may be limited or restricted by structural factors. Engaged, invested audiences who regularly and meaningfully participate in their stations can help ensure that community radio remains a collaborative and powerful force within the global media landscape." (Abstract)
more
"In digitalized media societies, many journalists encounter audience hostility in publicly visible channels. Scholars theorized on the spiral process of the influence of audience feedback on journalists’ editorial work. In this spiral, audience feedback on past news coverage influences ongoing new
...
s coverage, producing audience feedback that influences ongoing news coverage, and so forth. We study an empirically accessible, meaningful sequence of this process – influences of journalists’ significant previous experiences of publicly visible audience hostility on the ways in which they cope with resulting anticipations of audience hostility in their editorial work. Based on a survey of German print journalists (n*=*323), we find hints that journalists’ significant previous experiences of publicly visible audience hostility can influence their news coverage in two ways. In line with previous research, we find that some journalists reacted to past significant incidents of publicly visible audience hostility with negative emotions and appraisals. This explains their proneness to complying with anticipated audience hostility. Other journalists took pleasure in significant previous incidents of publicly visible audience hostility and viewed them as a professional success. This explains their proneness to defying anticipated audience hostility. We discuss these findings in light of the political polarization of societies." (Abstract)
more
"This report is intended to aid staff from news organizations and media entrepreneurs who wish to grow their revenue by deepening interactions with their audiences. It’s based on hundreds of conversations and interviews with journalists, managers, and members themselves, including newsroom fieldwo
...
rk and observation, as well as focus groups with supporters of news sites. We use these findings to share strategic and tactical considerations for building audience revenue programs. We also share detailed examples of ways that news organizations around the world are experimenting with new approaches to raising funds and supporting myriad forms of audience participation." (Abstract)
more
"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est
...
udio alrededor de las audiencias nos pueden ayudar mejor para explicar este fenómeno? ¿Cuáles han quedado relegadas dentro de esta transformación comunicativa? Además, su interés es mostrar los retos teóricos e investigativos que implica hoy pensar las audiencias, y ofrecer al lector una introducción extensa al problema. Su objetivo es ampliar el debate, moviéndolo de un escenario fragmentado en las visiones sobre la audiencia a uno integrador, que acerca a los investigadores a tener consideraciones que vinculan diferentes preguntas y que permiten acercarse de mejor manera a los individuos, más que a la cuantificación de sus consumos." (Descripción de la casa editorial)
more
"While studies on alternative media and community radio stations have primarily focused on the media content and production techniques, scant attention has been paid to audience participation, a crucial aspect of community radio. This paper is based on ethnographic interview with the listeners and p
...
rogram producers of RadioJU, the community radio station of Jadavpur University, which was the first community radio station of West Bengal. The radius around RadioJU covers two districts of the state that includes urban areas as well as suburban regions, including a large refugee colony. The paper focuses on the three dimensions of alternativeness: the relationship with social context, nature of the content, and organizational structure. The objective of this study is to explore in what manner community radio continues to be relevant in contrast to the mainstream media and in what way audience participation positions community radio within the alternative–mainstream debate. The paper also points to the challenges and the limitations of audience participation in community radio, and suggests that the notion of supplementary media can be an important move towards opening up the category of the alternative media in an increasingly commercialized broadcast environment." (Abstract)
more