"Le plaidoyer est souvent associé à une logique de confrontation, proche en cela des luttes syndicales et des mouvements sociaux. Il est vrai qu’un « plaidoyeur » – c’est ainsi que nous nommerons la personne en charge de développer un plaidoyer – se trouve souvent en position de contest
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ation, réagissant aux prises de position ou aux actions des décideurs qu’il cherche à influencer. Il tentera pour cela de discréditer le discours ou de dénoncer les agissements de ses opposants en mobilisant le public ou en diffusant ses messages à travers les médias pour mettre la pression sur les décideurs. Pourtant, ce ne sont pas les seules cordes à son arc ! Pour influencer, modifier, créer, abroger une politique ou une pratique, un plaidoyeur va également tenter de négocier avec les décideurs, de proposer des solutions alternatives, après avoir décrypté les intérêts de ses différents interlocuteurs. Il va saisir les opportunités lui permettant de prendre part au processus de décision (officiellement ou non) et va fournir des éléments d’expertise jusqu’ici inexistants, parcellaires ou méconnus permettant d’appuyer ses propositions. En fonction des acteurs et des évènements, le plaidoyeur va donc alternativement adopter une démarche de confrontation, (dénonçant par exemple des injustices vécues par un groupe d’individus) ou une position de co-construction, lorsqu’il a l’opportunité de faire progresser ses positions. Il va successivement se positionner au coeur et en dehors du processus de négociation." (Page 4)
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"This guide outlines important, basic steps to ensure that your advocacy is as effective as possible. It draws on learning within the Open Society Foundations’ network, especially the experiences of our advocacy colleagues, as well as resources from other organizations. Understanding of and engage
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ment with advocacy varies from one organization to another. Here is a description that I hope helps clarify what we mean by advocacy: Advocacy is an organized attempt to change policy, practice, and/or attitudes by presenting evidence and arguments for how and why change should happen. As advocates we should always be clear about the values and principles which inform our reason for taking a particular stand. Key to delivering effective advocacy is the evidence we can gather, the messages that we present, and, of course, clarity about the impact that we achieve." (Preface)
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"The Advocacy Toolkit provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight f
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oundational areas that can help strengthen an office’s capacity for advocacy, and covers several crosscutting aspects of advocacy including monitoring and evaluating advocacy, managing knowledge in advocacy, managing risks in advocacy, building relationships and securing partnerships for advocacy, and working with children and young people in advocacy. Special focuses examine a variety of specific topics, including human rights and equity approaches to advocacy, theories of change, and conducting advocacy in humanitarian situations." (About the Advocacy Toolkit, page iv)
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"This toolkit is for people and organisations that support NGOs and CBOs responding to HIV/AIDS in developing countries. These include NGO support programmes, training institutions and individual trainers. The toolkit can also be used by NGOs and CBOs themselves to build skills within their own orga
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nisations and implement advocacy work. It is important that people using this toolkit already have some basic facilitation skills, for example in guiding large group discussions and small group activities. It is also helpful if they have some previous experience of advocacy work around HIV/AIDS, although this is not essential." (Page 5)
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"The manual was written for trainers around the world who seek to improve the advocacy skills of NGO leaders. While much of the background information and role play scenarios deal directly with reproductive health issues, a trainer could adapt the sessions for other contexts. The manual is directed
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toward trainers with substantial experience and a commitment to participatory methodologies. Less experienced trainers are urged to review Training Trainers for Development: Conducting a Workshop on Participatory Training Techniques (1995)." (Introduction, page 1)
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