"En esta publicación se reproducen algunos ensayos escritos por los curadores e investigadores de la exposición itinerante “Radio Sutatenza: una revolución cultural en el campo colombiano (1947-1994)”, que ha viajado por distintas sucursales de la Red de Bibliotecas del Banco de la República
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desde el año 2018, aunque inicialmente se presentó desde el 25 de mayo de 2017 hasta finales de ese mismo año en la Biblioteca Luis Ángel Arango, ubicada en Bogotá. El catálogo, así como la exposición, celebra los méritos de la empresa cultural y educativa llevada a cabo por Acción Cultural Popular durante 47 años. El uso de la tecnología, la implementación de nuevos modelos de enseñanza y la gestión cultural para la transformación de las condiciones de vida en el campo colombiano son analizados desde distintas perspectivas. De lo anterior que se destaquen los análisis sobre la situación socio política de la educación nacional en el contexto de ACPO; la importancia de los principios religiosos y misionales de la institución; el uso de los medios de comunicación en las iniciativas culturales y, finalmente, las peculiaridades que hicieron de Radio Sutatenza un proyecto cercano y comprometido con sus oyentes. Particularmente, destaca el artículo que presenta el Archivo ACPO y describe los contenidos que hacen parte del mismo, así como su importancia en el panorama del patrimonio documental colombiano y la memoria colectiva. A través del conocimiento tentativo que se obtiene de este ensayo, los usuarios podrán adquirir un panorama inicial sobre los contenidos del archivo donado a la Biblioteca en el año 2008, y registrado en el Programa Memoria del Mundo de la UNESCO (MOWLAC) en el 2013. Finalmente, cada ensayo está acompañado de reproducciones fotográficas relacionadas con materiales de enseñanza utilizados por los estudiantes de Radio Sutatenza; personajes destacados dentro de la institución; momentos de profunda importancia histórica para el desarrollo de la gestión cultural; testimonios de las actividades realizadas en las escuelas radiofónicas, e imágenes de la infraestructura y el periódico “El Campesino”. (Descripción de la casa editorial)
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"Rural communities rely on radio for communication and community radio remains the most accessible medium of communication. Rural community radio is the voice of the unprivileged members of the society. In Kenya, community radio stations are growing rapidly and extensively. Radio Mang’elete has be
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en in existence for more than ten years but still struggling with sustainability challenges. The study was conducted in a natural setting which involved in-depth interviews and Focused Group Discussions (FGD’s). Data was collected and analyzed. The study revealed lack of quality management, lack of community involvement, lack of quality programs, unprofessionalism among others as contributing factors towards Rural Community Radio (RCR) sustainability. Qualitative research focusing on insight and understanding from the perspective of those being studied offers the greatest promise of making a difference in people’s lives (Merriam 2009). Based on findings, the study recommends that RCR should improve on financial resources, policies and regulation, professionalism, management skills, and training of staff /volunteers should be frequent." (Abstract)
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"This ethnographic study used focus group discussions to investigate and gather ideographical information about why statistics from the Nankumba region of Mangochi in Malawi, where, from 2008 to 2010, Farm Radio International implemented the African Farm Radio Research Initiative (AFRRI) - a meticul
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ously and almost flawlessly planned hybrid maize variety promotion radio campaign - consistently showed that farmers preferred local to the promoted hybrid maize varieties before, during, and after the participatory community radio campaigns. The study found that in determining which maize varieties to opt for, farmers consider not only volume of yield per unit area but also taste, smell, flour extraction rate, and storability of the maize. The study further observes that preference of local maize varieties over hybrid is not restricted to rural farmers. Thus, farmer exposure to and participation in radio campaigns may increase awareness and knowledge as did the AFRRI campaign, but may not necessarily lead the farmers and consumers into adopting new maize varieties, technologies or innovations." (Abstract)
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"This article highlights the influence that new ICTs and Computer Mediated Communication is having on the newsroom cultures among community radio journalists in Africa, especially the use of mobile phones and the internet. The discussion is based on findings from a research study that investigated t
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he impact of ICTs on community radio using regional case studies from three African countries – Mozambique, Uganda, and Mali. We argue that the integration of ICTs impacted journalism practice positively as it improved information gathering, processing, distribution, storage, and engagement with the communities, particularly through the use of mobile phones and the internet. However, the synergy with rural community radios that tend to be located in remote areas is yet to be felt in the three countries. While the community radio stations in semi-urban areas or those situated in areas with fairly good infrastructure have better capacity for integration of ICTs and their sustainability, the rural-based community radio stations are greatly inhibited in their integration of new ICT due to lack of the electricity or regular power supply, the high fees charged by the service providers (internet and telephone), as well as the high cost for the ICT equipment, maintenance expenses and operational costs. The article calls for more support for infrastructural development to rural-based community radio stations to close the rural–urban gap and to enable the journalists working there to benefit from ICT integration like their counterparts in the semi-urban and urban community radios." (Abstract)
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"This paper examines the potential role of indigenous knowledge sharing through rural FM radio stations in Ghanaian agriculture. To identify social learning effects, we examine crop productivity trends and their association with participation in radio programs, and compare the strength of these asso
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ciations before and after the emergence of rural radio. Our analysis shows stronger conditional correlations between participation intensity and noncash crop yields, which are consistent with the expectation that noncash crop farmers will more likely adjust farming practice as a result of social learning. The results suggest the potential for agricultural research to have an impact on effective farming by taking advantage of rural FM radio stations." (Abstract)
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"In 2010, Farm Radio International gathered information about farmer radio programs from radio stations in Cameroon, Ghana, Kenya, Tanzania and Malawi. We visited twenty stations and two production houses and listened to their farmer programs. We posed hundreds of questions to the people making the
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programs and to the people listening to them. Stemming from our findings, we are publishing a list of tips for broadcasters who want to improve their farmer programs starting right now! Positive change rarely happens overnight – but it does start with one forward step. We have grouped these tips into three categories: quick fixes, middle-sized improvements, and the big stuff. We encourage you to consider implementing the “quick fixes.” If they work out, move on to more complex improvements. Before long, you will have a transformed radio program – more effective and more fun - with more job satisfaction too!" (Introduction)
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"In Niger and the Democratic Republic of Congo (DRC), the rate at which listeners’ clubs are being formed and the fact that the approach is now being reproduced in various settings are indications of the success of this strategy and the extent to which it is proving sustainable. In South Kivu, for
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example, a new formula has been tested with excellent results: the introduction of Farmer Field and Life Schools has been supported by existing community listeners’ clubs. In addition, a process for evaluating the impact of the clubs has revealed an unexpected but promising factor: the improved capacity of club members to engage in more formal rural structures. In this sense, the clubs are paving the way for greater participation of women in producers’ organizations and rural cooperatives. The success of the clubs has led to the setting up of new projects in Burundi, Senegal, Mauritania and the DRC (Oriental Province). At the request of various organizations and agencies, FAO-Dimitra is helping to implement these projects based on gender sensitive participatory methodologies that are flexible and well adapted, with a goal that remains unchanged: the empowerment of men and women in a rural environment." (Editorial, page 2)
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"The author discusses the challenges of using radio as a tool for community engagement in development. It examines specific case studies from the African continent. The book also considers the different ways governments, organizations, broadcasters and communities can use radio networks as instrumen
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ts of participatory knowledge production, exchange and utilization so as to bring about change and development. Thus, this book is relevant to global discourses on communication and development. It demonstrates how elusive participation can become if implemented without adequate consideration of power relationships within indigenous and local knowledge systems. It proposes that more effective radio for development initiatives should be built on participatory action research, local communication needs, and indigenous knowledge systems. Effective radio should rely on relevant broadcasting technology and infrastructure, and designed to operate independently of donor funds." (Back cover)
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"Cette publication fait le récit de l’expérience unique des clubs d’écoute communautaires mis en place au Niger et en République démocratique du Congo par la FAO-Dimitra et ses partenaires. Mécanismes d’information et de communication centrés sur l’action, ces clubs ont remporté un s
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uccès tel que Dimitra a souhaité partager l’expérience. Le premier chapitre présente de façon succincte les clubs d’écoute communautaires, leur finalité, leur fonctionnement interne et les résultats obtenus. Le deuxième chapitre inscrit son récit au plus proche des initiatives des communautés, en donnant la parole aux protagonistes et en racontant la création des clubs d’écoute dans les deux pays. Le troisième chapitre fournit des orientations plus pratiques sur les étapes de création des clubs d’écoute communautaires." (Dos de couverture)
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"This publication is particularly relevant for radio stations intending to establish listeners' clubs. It presents the experience of community listeners' clubs established in the mid-2000s in the Democratic Republic of Congo and Niger by the FAO and its partners, and the results that these initiativ
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es produced. It shows that listeners' clubs proved to be an effective means for isolated rural communities to access information and engage in participatory communication. The clubs especially enabled women to assume a pro-active role in the development of their community and to receive recognition for doing so. The last chapter of the publication presents guidelines for creating and maintaining community listeners' clubs, and the main success factors to be considered." (CAMECO Update 1-2012)
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"The study uses qualitative and quantitative research to perform a community-based needs assessment. It highlights the underlying issues of a weak economy, infrastructure and caste system. It also highlights social and family networks that strengthen communities. The research then investigates how t
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he community radio station is responding to these needs, presenting findings alongside the potential 'role of radio' (HCR 2002). The study uses a set o community radio indicators (James 2004) in collaboration with 'five conditions for social change' (Dragon and Tufte 2006) to identify limitations and constraints, and review effectiveness. The dissertation concludes with key recommendations for the station to: increase networking, increase learning and, most importantly, increase community involvement. It makes recommendations for donors to reduce control and increase community participation." (Abstract)
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"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
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different countries were served by the AFRRI partnership with 25 radio stations. Farmers engaged in the design and development of farm radio programming were almost 50 per cent more likely to take up agricultural practices deemed to improve their food security than passive listeners. Those in what AFRRI deemed "active listening communities" (ALCs) were 10 times more likely to adopt the practice than those farmers who had no access to the farm radio programs. Farmers demonstrated increased knowledge of agriculture innovations as a result of listening to AFRRI radio programs, with up to 96% of some radio listeners scoring at least 60% on a follow-up knowledge quiz about the promoted farm practices [.] Farmers participate in selecting the focus – or topic – of the radio campaign, choose the time of broadcast, and are intimately engaged in the ongoing development of the farm radio programming over a set number of weeks; including as central agents of the knowledge-sharing process. Lively and entertaining formats are designed to attract listeners. [.] This report presents and discusses the key findings from an in-depth evaluation of 15 round-two Participatory Radio Campaigns (PRCs) – three PRCs in each of the five countries involved in AFRRI. AFRRI examined a mix of radio stations – community, associative, commercial, and state. Tools used for this evaluation included 4,500 household surveys (300 per radio station) in 90 communities, farm visits and field measurements, key informant interviews, and collection of secondary data (from other sources, such as national agricultural extension services)." (Executive summary, page 5)
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"Farmers require varying marketing information, depending on their location, local market conditions, crops, production activities, and cultural practices. Radio has the capacity to reach a large audience, and can provide an integrated approach to market information, incorporating all these elements
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in its programming. Radio can help farmers link to new markets and buyers, strengthen their ability to negotiate prices and help them adapt crops to meet demand. Private sponsorship that emerged in response to the popularity of MIS radio programs suggests a sustainable funding model is possible. A survey of approximately 1000 household representatives living in listening communities showed that an average of 64.8% of respondents were aware of the MIS radio programs, and 84% of those who listened found the MIS radio programs to be 'very useful." (Executive summary, page 5)
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"Low cost, modern information and communication technologies (ICTs), including mobile phones, multifunction MP3 recorders, and interactive voice response (IVR) can dramatically increase the capacity of rural radio to help farmers improve food security in Sub-Saharan Africa. Weekly SMS alerts sent to
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the phones of listeners 30 minutes prior to a broadcast can boost radio campaign listenership by up to 20%. Two-thirds of partner broadcasters identified the internet as the most important ICT tool in the production of farm radio programs. Farmers who participated in the design and implementation of radio programming with the help of ICTs were four times more likely than those in passive listening communities to adopt agricultural improvements promoted on the radio. 61% of extension agents surveyed said the reach and impact of their extension work was substantially improved because they could be heard on radio programs through call-out programs." (Executive summary, page 5)
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"INUKA’s primary objective was to address the interests and needs of the rural producers in the CC. Capacity building of radio staff proved to be an essential element to overcome the shortage of tailored expertise on agriculture and rural related radio programming and marketing. Listeners gave a p
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ositive feedback about the informative content and the varied design of INUKA based on the “program clock”, including different segments of the program. The experience has also shown that it is easier to work with local content providers through a network of regional correspondents. The end line survey (done by Synovate) shows that about 275,000 households were regular listeners of the INUKA radio program [...] A second main pillar of the intervention was its commercial aspect. The radio program aimed to attract advertisers and sponsors, who previously had no way of reaching the rural agricultural market, to achieve a level of financial sustainability. Several private companies responded to the incentive by placing advertisement during different program segments promoting their goods and services. However, a part of the sponsoring revenues came from organizations that are themselves donor-funded. Also, individual programs’ cost accounting proved to be a difficult practice for the radio partner to adopt and thus it was unclear on how much funding is needed to create a model program and amount of income needed to sustain it. Nevertheless, the evidence shows that so far, the revenue streams cannot guarantee financial sustainability of the program. The third aim of the project was to serve as a model for other programs and media houses and change their perception about the rural audience. There are several changes on the sub-sector level to which INUKA seems to have contributed, including; more radio stations are interested to air rural related radio programs and the segmented design (“program clock”) inspired other radio and TV programs. However, it is still early to conclude on the complete impact of INUKA on the media industry and to claim plausible attribution." (Executive summary, page 6-7)
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