"Although Islam is not new to West Africa, new patterns of domestic economies, the promise of political liberalization, and the proliferation of new media have led to increased scrutiny of Islam in the public sphere. Dorothea E. Schulz shows how new media have created religious communities that are
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far more publicly engaged than they were in the past. Muslims and New Media in West Africa expands ideas about religious life in West Africa, women's roles in religion, religion and popular culture, the meaning of religious experience in a charged environment, and how those who consume both religion and new media view their public and private selves." (Publisher description)
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"Às vésperas de completar 100 anos em 2010, o pentecostalismo no Brasil se mostra como um fenômeno complexo, multifacetado, desafiando comunicadores, empresários da mídia, sociólogos, pastores, crentes, ateus e também pesquisadores da comunicação social, já que na contemporaneidade as expe
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riências religiosas são impulsionadas pela adoção da cultura mediática. Essas experiências fermentam em programas como o Show da Fé comandado pelo líder da Igreja Internacional da Graça de Deus (IIGD), R.R. Soares, instituição religiosa objeto deste estudo. Visto acreditar que os fenômenos sociais não são uniformes e tampouco que os produtos religiosos sejam livres de contradições, a pesquisa busca compreender a visibilidade mediática religiosa no tecido das relações sociais dos adeptos que assistem o Show da Fé. Ou seja, a pesquisa analisa a comunicação religiosa sob um outro ângulo, distinto da visão linear da transmissão da mensagem, entendendo aquela comunicação como processo mediado pelas práticas sociais e culturais que se constroem no cotidiano, onde a constituição da subjetividade é resultado das maneiras pelas quais os sujeitos interagem entre si perante a mensagem. Assim, a pesquisa - um estudo de recepção na linha das mediações socioculturais - permitiu, entre outros aspectos, observar nos usos e hábitos de consumo televisivo a dialética denominada por Martín-Barbero consumo objetivação de desejos/lugar de diferenciação social e processo ritual, evidenciando que o grupo de pertença exerce influência para a ressignificação do desejo do adepto. Foi possível identificar que a chave do gênero do programa Show da Fé é o poder de acionar ou despertar no imaginário dos adeptos um outro mundo, cujo senso de ordem interna, integração e direção faz com que o homem se sinta mais forte para suportar as dificuldades da existência." (Resumo)
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"Media involve religious dimensions and have become the religious "iconofiers" of our world. People increasingly use media for shaping their - religious - identity and their search with respect to questions of ultimate meaning. The author first provides a succinct overview of the context and implica
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tions of media culture and the recent changes in communication theory. Then, by analyzing the contents of a broad range of Church documents from the Catholic as well as the Protestant Churches and Ecumenical Organizations, she reflects on Christian policy views and identifies the main problems and opportunities in relating to media culture. Finally she stresses the urgency of genuine "art of dialogue" between Christian religion and media culture, based on a thorough analysis of the trends of the global media context as well as recent insights from audience research. She also argues a theological paradigm shift and the importance of ethical involvement by religions in the public sphere. This is a thoroughly researched, major contribution to religious commmunication theory." (CAMECO Update 4-2008)
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"Das Heidelberger Institut Sinus Sociovision hat im Auftrag der Medien-Dienstleistung GmbH (MDG) "Religiöse und kirchliche Orientierungen in den Sinus-Milieus 2005" erforscht und die Ergebnisse in einem "Milieuhandbuch" zusammengefasst. Qualitative Studien wie diese haben hauptsächlich heuristisch
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e Funktion. Die nachfolgenden Beiträge versuchen, ihr Inspirationspotential auszuloten. Zunächst stellt Helmut Haimerl, Projektleiter der MDG, Fragestellung, Konzeption, methodische Durchführung und Hauptergebnisse der Studie vor. Diese steht in der Tradition anderer Sinus-Erhebungen, mit denen seit mehr als zwei Jahrzehnten die Lebenswelten ("Milieus") der deutschen Bevölkerung untersucht werden. Die zehn Milieus, die die Studie herauspräpariert, sind hauptsächlich durch ähnliche Lebensziele, Wertprioritäten, Lebensstile und ästhetische Präferenzen bestimmt. Die Untersuchung arbeitet mit bewährten Methoden der qualitativen Sozialforschung (Einzelexplorationen und Gruppendiskussionen); ein Anspruch auf Repräsentativität im quantitativen Sinne wird dabei nicht erhoben. Die Resultate zeigen, dass die katholische Kirche im traditionellen Wertesegment verankert ist, während sie in den moderneren Segmenten nur klischeehaft wahrgenommen oder sogar ignoriert wird. Allerdings gibt es in diversen Milieus durchaus Anknüpfungspunkte für eine zielgruppenorientierte Kommunikation, die im Einzelnen benannt werden. Der Religionssoziologe Michael N. Ebertz unternimmt den Versuch, den Milieu-Ansatz des Sinus-Instituts im Rückgriff auf Kategorien Karl Mannheims wissenssoziologisch zu verorten. Die Ergebnisse der Studie prüft er gemäß der bewährten Lebensregel Sehen- Urteilen- Handeln. Dabei konstatiert er eine Milieuverengung bei einem Großteil der kirchlichen Medienprodukte und plädiert für eine milieusensible Kommunikationsstrategie. Die folgenden Beiträge, verfasst von Medienpraktikern und Medienexperten, durchmustern die Feststellungen und Empfehlungen des "Milieuhandbuchs" im Hinblick auf Erkenntnis- und Entwicklungspotenziale für einzelne Medienbereiche." (Seiten 226-227)
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"How do religious audiences react to and use the mass media? Religion and Mass Media is an audience-centered examination that reveals how a variety of Christian traditions experience media news and entertainment - in the context of institutional religious influences and expectations. Drawing on soci
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al science theories and empirical research methodologies, the contributors explore responses from Roman Catholics, Fundamentalists, Evangelicals, mainline Protestants, and Mormons and a variety of other traditions. In the first section, contributors set the framework by describing recent theoretical developments in the sociology of religion and communication theory. Section two provides an overview of the particulars of certain religious beliefs, section three looks at audience behavior, section four describes specific case studies (including one on rap music), and section five looks at the changing information environment and the future." (Publisher description)
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