London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin
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g graphics; behaviour change. Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics." (Publisher description)
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Amersham; Tehran: Hulton Educational Publications;International Institution for Adult Literacy Methods (IIALM) (1978), 144 pp.
"The monograph, as the name suggests, is about visual literacy, communication and visual design. It goes beyond mere definition and does more than provide a theoretical framework. The monograph relates to the practical concerns of designing culture-oriented visual materials for use in functional lit
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ercy and development communication in different cultures and countries. The guidelines are intended to be useful to all designers of visual materials whatever their cultural setting. The message is: read your own culture and understand your own visual language as you design visual messages for use in your particular cultural setting." (Page 8)
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"Project of the official information service to produce leaflets giving local information in English in order to maintain the level of knowledge, to create a feeling of national identity and to interest people in local life — In 1963 25 such newspapers were published, 60 are planned for 1964." (Je
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an-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1407, topic code 110.45)
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"La part réservée par les moyens d'information à l'aspect éducatif de leurs fonctions devrait être d'autant plus importante que le niveau général des connaissances au public auquel ils s'adressent est bas — C'est surtout dans les pays en voie de développement que l'accent devrait être mis
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sur cet aspect des moyens de communications de masse." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1008, topic code 110.41)
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