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Tobias and Syd: A research-based podcast audio-drama about tobacco
Radio Journal: International Studies in Broadcast & Audio Media, volume 23, issue 1 (2025), pp. 103-126
"We report on an experiment that used podcast audio-drama as a medium to generate impact from academic outputs in a creative, inclusive and collaborative way. Tobias and Syd was a serialized podcast audio-drama published in January 2023 based on ideas contained in the book Anthropology of Tobacco an
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Integrating supply and demand in social marketing programs: The Nosh-e-Jaan campaign to promote nutrition in Afghanistan
Health Marketing Quarterly, volume 42, issue 1 (2024), pp. 24-47
"This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein soy products to combat malnutrition, the Nosh-e-Jaan campaign rebalanced the market dynamics for this
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People vs. ‘god of plague’: Socialist China’s anti-zoonotic campaign media as environmental media
Journal of Environmental Media, volume 4, issue 1 (2023), pp. 147-166
"This article cross-pollinates environmental media studies with socialist China’s anti-snail fever campaign media, including two 1965 science education films, a 1961 song book, all entitled ‘Song wensheng’ (‘Sending away god of plague’), and a 1970 'Chijiao yisheng shouce' (‘The handbook
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Efficacy of Radio Entertainment Education in Promoting Health Behavior: A Meta-Analysis
Journal of Radio & Audio Media, volume 30, issue 1 (2023), pp. 387-407
"Radio-based entertainment education (EE) programs have long been a way to communicate health-related information, particularly in developing countries. To explore the effectiveness of these campaigns, we used meta-analysis to examine the results of 20 published studies on the effectiveness of healt
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The Impact of a Large-Scale Social and Behavior Change Communication Intervention in the Lake Zone Region of Tanzania on Knowledge, Attitudes, and Practices Related to Stunting Prevention
International Journal of Environmental Research and Public Health, volume 20, issue 2:1214 (2023), 13 pp.
"Background: Large-scale social and behavioral change communication (SBCC) approaches can be beneficial to achieve improvements in knowledge, attitudes, and practices (KAP). Addressing Stunting in Tanzania Early (ASTUTE) included a significant SBCC component and targeted precursors to stunting inclu
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A scoping review of digital health interventions for combating COVID-19 misinformation and disinformation
Journal of the American Medical Informatics Association, volume 30, issue 4 (2023), pp. 752-760
"We provide a scoping review of Digital Health Interventions (DHIs) that mitigate COVID-19 misinformation and disinformation seeding and spread. Materials and Methods: We applied our search protocol to PubMed, PsychINFO, and Web of Science to screen 1666 articles. The 17 articles included in this pa
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Persuasive COVID-19 Vaccination Campaigns on Facebook and Nationwide Vaccination Coverage in Ukraine, India, and Pakistan
Plos Global Public Health, volume 3, issue 9 (2023), 18 pp.
"Social media platforms have a wide and influential reach, and as such provide anopportunity to increase vaccine uptake. To date, there is no large-scale, robust evidence on the offline effects of online messaging campaigns. We aimed to test whether pre-tested, persuasive messaging campaigns from UN
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Communication in Neglected Tropical Diseases’ Elimination: A Scoping Review and Call for Action
Plos Neglected Tropical Diseases, volume 16, issue 10: e0009774 (2022), 22 pp.
"To understand how communication action is conceived and practiced, we conducted a scoping review with a focus on two diseases currently targeted for elimination: lymphatic filariasis (LF) and Chagas disease (CD). We examined 43 studies published between 2012 and 2020 to identify communication pract
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The Covid-19 Pandemic as a Challenge for Media and Communication Studies
London; New York: Routledge (2022), xvi, 238 pp.
"The book answers two interrelated questions: how media and communication reality changed during the first wave of the COVID-19 pandemic, and how media and communication were effectively studied during this time. The book presents changes in media and communication in three areas: media production,
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Digital Media for Young People in Myanmar: Breaking Taboo and Discussing Sexual and Reproductive Health
London: BBC Media Action (2022), 2 pp.
"BBC Media Action’s innovative sexual and reproductive health rights (SRHR) project - Ma Shet Ne (Don’t be shy!) – was designed to support young people living in Yangon to access quality information and realise their rights. Research findings show that young people are highly engaged with the
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Media and the Coronavirus Pandemic in Africa (Part One)
Journal of African Media Studies, volume 13, issue 2 (2021), pp. 133-299
Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Afghanistan
London: BBC Media Action (2021), 4 pp.
"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo
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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Somalia
London: BBC Media Action (2021), 4 pp.
"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin
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Ma Shet Ne: Evaluation Report. Phase 1: 2020-2021
BBC Media Action (2021), 51 slides
Ten Lessons Learnt: Scaling and Transitioning One of the Largest Mobile Health Communication Programmes in the World to a National Government
BMJ Global Health, volume 6, issue e005341 (2021), 6 pp.
"There has been exponential growth in the numbers of ‘digital development’ programmes seeking to leverage technology to solve systemic challenges. However, despite promising results and a shift from pilots to scale-ups, many have failed to realise their full potential. This paper reflects on les
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"On June 25, 2020, the Government of the Democratic Republic of Congo declared the end of the Ebola outbreak in Eastern DRC – the 10th in the country’s history and the second largest after the West Africa Ebola outbreak. The outbreak recorded over 3,000 Ebola cases and left over 2,000 deaths1. W
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"This report presents the findings from the evaluation of the ASTUTE media campaign. Three cross-sectional surveys were conducted before, during, and at the end of the campaign, with questions targeted to female caregivers and male heads of households when they were available. The impact of the camp
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Internews COVID-19 Media Bulletin: Reporting on COVID-19 in South Sudan, Issue 10
Internews (2021), 10 pp.
"Internews in South Sudan has now been on the ground for 7 months, providing lifesaving information about the COVID-19 pandemic to at risk and affected populations, including to refugees, IDPs and those living in PoCs. With the publication of our 10th Lugara newsletter we would like to first say tha
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Handbook of Communication for Development and Social Change
Deep Insights
Singapore: Springer (2020), 2 vols.
"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa
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Vaccine Misinformation Management Field Guide: Guidance for Addressing a Global Infodemic and Fostering Demand for Immunization
New York: UNICEF (2020), 61 pp.
"This guide should help practitioners to: develop an evidence-grounded understanding of misinformation in the context of vaccination, how it spreads and gets traction, what can be done to mitigate its impact; implement evidence-based approaches to address misinformation; develop a comprehensive and
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