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Health Education Through Mass Media Announcements by Loudspeakers About Malaria Care: Prevention and Practice Among People Living in a Malaria Endemic Area of Northern Myanmar

Pyae Linn Aung, Tepanata Pumpaibool, Than Naing Soe, Jessica Burgess, Lynette J. Menezes, Myat Phone Kyaw, Liwang Cui Cui

Malaria Journal, volume 18, issue 362 (2019), 11 pp.

"Background: Interventions to raise community awareness about malaria prevention and treatment have used various approaches with little evidence on their efficacy. This study aimed to determine the effectiveness of loudspeaker announcements regarding malaria care and prevention practices among peopl ... more

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End of Project Evaluation of the BBC Media Action 'Radio Waves' and 'Tikambe' Projects in Zambia

Kimiko Hibri Pedersen, Birgitte Jallov, George Sichone, Mary Mutupa

Stockholm: Swedish International Development Cooperation Agency (Sida) (2019), vii, 55, 60 pp.

"This evaluation covers two independent projects implemented by BBC Media Action in Zambia. Tikambe provides information to young people about sexual reproductive health and rights and youth-friendly services via different platforms. Radio Waves supports independent media as a platform for dialogue ... more

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Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review
Top Insights

Sarah Castle, Martha Silva

Washington, DC: Population Council (2019), 42 pp.

"This review presents evidence about the impact of mass media and digital media on young people’s family planning (FP) attitudes and behaviors. It primarily focuses on the Ouagadougou Partnership countries, but also describes lessons learned from other initiatives implemented more widely in Africa ... more

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When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia

Vivi Alatas, Arun G. Chandrasekhar, Markus Mobius, Benjamin A. Olken, Cindy Paladines

National Bureau of Economic Research (NBER) (2019), 55 pp.

"Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwid ... more

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NGOs and Health Reporting in Tanzania

Ammina Kothari

African Journalism Studies, volume 39, issue 2 (2018), pp. 42-60

"This study examines the role of non-governmental organisations (NGOs) in shaping health reporting in Tanzania. Drawing on in-depth interviews with representatives from NGOs cited in HIV/AIDS-related stories published in the Tanzanian newspapers, the Daily News and The Guardian, the analysis focuses ... more

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Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the MNutrition Initiative Portfolio

Kim Viljoen, Tobias Wacker

London: GSMA;Altai Consulting (2018), 50 pp.

"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu ... more

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Exploring Journalism Practice and Perception in Developing Countries

Abiodun Salawu, Toyosi Olugbenga, Samson Owolabi

IGI Global (2018), 339 pp.

"Exploring Journalism Practice and Perception in Developing Countries is a crucial reference source for the latest scholarly material on the impacts of development journalism on contemporary nations and the media’s responsibility to inform citizens of government and non-government activities. High ... more

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Effect of a Mass Radio Campaign on Family Behaviours and Child Survival in Burkina Faso: A Repeated Cross-Sectional, Cluster-Randomised Trial

Sophie Sarrassat, Nicolas Meda, Badola Hermann, Moctar Ouedrogo, Henri Someet al.

Lancet Global Health, volume 6, issue 3: e330-341 (2018), pp. 330-341

"Media campaigns can potentially reach a large audience at relatively low cost but, to our knowledge, no randomised controlled trials have assessed their effect on a health outcome in a low-income country. We aimed to assess the effect of a radio campaign addressing family behaviours on all-cause po ... more

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How Has Media Programming Supported Polio Eradication?

Sanjib Saha

London: BBC Media Action (2018), 11 pp.

"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil ... more

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Una voz que cambia vidas: Campañas de responsabilidad social en la radio. El caso RPP Noticias

Julianna Paola Ramírez Lozano

Lima: Universidad de Lima, Fondo Editorial (2017), 380 pp.

"Este libro relata la gestión de la campaña de lucha contra la desnutrición infantil realizada por el Grupo RPP y difundida de forma ininterrumpida a traves de su principal emisora radial, desde el 2006 hasta el 2010. Dicha experiencia representó una apuesta empresarial donde se evidenció que l ... more

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Storytelling and Evidence-Based Policy: Lessons from the Grey Literature

Brett Davidson

Palgrave Communications, volume 3, issue 17093 (2017), 10 pp.

"The article outlines some of the ways in which an understanding of policymaker psychology and factors such as group dynamics and political context are reflected in the grey literature, and the implications of this for understanding the role of storytelling in political advocacy. It highlights pract ... more

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The Fight Against Lassa Fever in Ebonyi State, Nigeria: A Clash of the People’s Culture and Broadcast Media Campaign

Simon Ugochuwu Nwankwo, Agatha Orji-Egwu

IDOSR Journal of Communication and English, volume 2, issue 1 (2017), pp. 159-180

"Ebonyi State of Nigeria is among the states where the incidence of Lassa fever has become endemic; and has consequently led to the death of many people including health practitioners in the state. To mobilize the people against the disease, government and stakeholders in the health sector resorted ... more

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Suicide Prevention Media Campaigns: A Systematic Literature Review

Jane Pirkis, Alyssia Rossetto, Angela Nicholas, Maria Ftanou, Jo Robinson, Nicola Reavley

Health Communication, volume 34, issue 4 (2017), pp. 402-414

"Suicide prevention media campaigns are gaining traction as a means of combatting suicide. The current review set out to synthesize information about the effectiveness of these campaigns. We searched four electronic databases for studies that provided evidence on the effectiveness of media campaigns ... . We focused on studies that described an evaluation of the effectiveness of an entire campaign or a public service announcement explicitly aimed at suicide prevention. We identified 20 studies of varying quality. Studies that looked at whether campaign exposure leads to improved knowledge and awareness of suicide found support for this. Most studies that considered whether campaign materials can achieve improvements in attitudes toward suicide also found this to be the case, although there were some exceptions. Some studies found that media campaigns could boost help-seeking, whereas others suggested that they made no difference or only had an impact when particular sources of help or particular types of help-seeking were considered. Relatively few studies had sufficient statistical power to examine whether media campaigns had an impact on the ultimate behavioral outcome of suicides, but those that did demonstrated significant reductions. Our review indicates that media campaigns should be considered in the suite of interventions that might be used to prevent suicide. Evidence for their effectiveness is still amassing, but there are strong suggestions that they can achieve positive results in terms of certain suicide-related outcomes. Care should be taken to ensure that campaign developers get the messaging of campaigns right, and further work is needed to determine which messages work and which ones do not, and how effective messages should be disseminated. There is an onus on those developing and delivering campaigns to evaluate them carefully and to share the findings with others. There is a need for evaluations that employ rigorous designs assessing the most pertinent outcomes. These evaluations should explore the nature of given campaigns in detail – in particular the messaging contained within them – in order to tease out which messages work well and which do not. They should also take into account the reach of the campaign, in order to determine whether it would be reasonable to expect that they might have their desired effect." (Abstract) more

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A Bigger Splash – Partnering for Impact: Lessons from BBC Media Action’s Work to Improve Maternal and Child Health

Sophia Wilkinson

London: BBC Media Action (2017), 30 pp.

"Drawing on BBC Media Action’s work on maternal and child health with governmental and non-governmental partners in Bangladesh, India and Ethiopia, this paper discusses: the value of these partnerships for successful health communication; the part played by media and communication in wider health ... more

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Applied Theatre: Performing Health and Wellbeing
Inspiring Practice

Veronica Baxter, Katharine E. Low (eds.)

London et al.: Bloomsbury (2017), xxiii, 315 pp.

"Applied Theatre: Performing Health and Wellbeing is the first volume in the field to address the role that theatre, drama and performance have in relation to promoting, developing and sustaining health and wellbeing in diverse communities. Challenging concepts and understanding of health, wellbeing ... more

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Erfolgsfaktoren von audiovisuellen Medienprojekten in Entwicklungs- und Schwellenländern

Andrea Herrmann

Offenburg: Hochschule Offenburg, Studiengang Medien und Informationswesen, Bachelorarbeit (2016), 83 pp.

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Seeing is Believing: The SPRING/Digital Green Experience in Niger. Evidence from a Community Video Approach for Nutrition and Hygiene Behaviors

Leanne Dougherty, Marjolein Moreaux, Chaibou Dadi, Sophie Minault

Arlington, Va.: Strengthening Partnerships, Results, and Innovations in Nutrition Globally (SPRING) (2016), 47 pp.

"Community video is a powerful approach to improving nutrition practices, even in areas beset by drought, conflict, and food shortages. When community members create and share videos that promote optimal nutrition and hygiene behaviors, friends and neighbors pay attention. This report details the po ... more

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Coming of Age: Communication’s Role in Powering Global Health

Caroline Sugg

London: BBC Media Action (2016), 31 pp.

"Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health. The briefing finds that: Communication has been central to public health ... more

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Using Media and Communication to Respond to Public Health Emergencies: Lessons Learned from Ebola

Sophia Wilkinson

London: BBC Media Action (2016), 30 pp.

"This practice briefing sets out what BBC Media Action learned in delivering and supporting health communication in response to the Ebola crisis in West Africa in 2014–15. It has a particular focus on Sierra Leone as this was the hub of the organisation’s response. The paper aims to contribute t ... more

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Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns

Terence E. McDonnell

Chicago; London: University of Chicago Press (2016), 257 pp.;

"Organizations strive to persuade the public to change beliefs or behavior through expensive media campaigns. Designers painstakingly craft resonant and culturally sensitive messaging that will motivate people to buy a product or take active steps to improve their health. But once these campaigns le ... more

Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review Top Insights

Applied Theatre: Performing Health and Wellbeing Inspiring Practice

Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review
Top Insights

Applied Theatre: Performing Health and Wellbeing
Inspiring Practice