"This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how
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programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions." (Publisher description)
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"Before you begin, think about what you want to achieve. You will need to ask yourself a series of questions:
• Podcasts can ether be viewed/heard online or can be downloaded and transferred to an MP3 player. Think about your audience – is a podcast an appropriate medium for them? Would they be
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likely to download a podcast?
• What is your podcast about? In order to market it and prepare effectively you will need a clear and specific idea about what your podcast is trying to achieve? What makes your podcast different?
• Will you make an audio or a video podcast? You will need to think carefully about how you write the script – taking into account visual priorities for video podcasts and sounds for audio podcasts
• Where will you host it? From your own website or elsewhere?
• How will you attract listeners/viewers? Why would they be interested?" (Page 2)
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"This e-book was first published in Spanish on April 23, 2017 on the occassion of the 10th Ibero-American Colloquium for Digital Journalism organized by the Knight Center for Journalism in the Americas at the University of Texas at Austin. The book compiles reports from the series “Innovative Jour
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nalism in Latin America,” published on the Knight Center’s blog between December 2016 and April 2017. It also offers practical advice for digital journalistic innovation on different topics." (Cover)
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"Weblogs, Podcast und Co. sind nicht wirklich neu. Sie lösen aber Versprechen ein, die das Internet der ersten Generation gegeben hat – jeder kann kostengünstig seine Meinung per Text, Foto, Audio und Video weltweit verbreiten. Wenn er es geschickt macht, sogar mit der Chance, dass er von andere
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n durchaus wahrgenommen wird. Information und Kommunikation werden durch Weblogs und Podcasts nicht umgeschrieben, aber ergänzt werden müssen. Dadurch entstehen auch neue Geschäftsmodelle. Dieser Ratgeber beschreibt die Chancen und Risiken dieser Ansätze. Jeder, der möchte, kann nach der Lektüre des Anhangs seinen Blog bauen und mit eigenen Gedanken selbst unter die „Verleger“ der Welt gehen." (Vorwort, Seite 5)
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"The purpose of this handbook is to offer a practical guide to good professional practice in the design, development and delivery of audio materials - radio, audio cassettes and audio-vision - for distance and open learning. The handbook is intended for all those who are involved in the design, deve
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lopment, production and use of audio materials in distance education and open learning. It will be of particular interest to teaching staff and radio/audio producers who are using - or planning to use - audio as part of their courses. However, the handbook will also be of interest and value to others who are involved in or affected by the use of audio in distance and open learning - for instance, policy makers and planners, managers and administrators, those working on related media (e.g. print, TV and video), face-to-face tutors and facilitators." (Introduction)
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