"Twitter, Facebook, XING und Co. spielen für das Online-Marketing eine immer wichtigere Rolle. Die beiden Social-Media-Experten Anne Grabs und Karim-Patrick Bannour zeigen Ihnen, dass es für Unternehmen jeder Branche und jeder Größe interessant ist, in Social Media aktiv zu werden. Folgen Sie de
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r Erfolgsstrategie der Autoren: Was ist Social Media? Wie gehen Sie damit um? Welche Schritte müssen in welcher Reihenfolge erfolgen? Welche Gefahren drohen und wie können Sie diese Gefahren minimieren? Anne Grabs und Karim-Patrick Bannour liefern Ihnen praktische Tipps mit zahlreichen Best Practices. Inkl. Strategien zum mobilen Marketing, Empfehlungsmarketing, Crowdsourcing, Social Commerce, Google+, Rechtstipps u.v.m." (Verlagsbeschreibung)
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"Hate is widespread online, hits everyone, and carries negative consequences. Crowd moderation—user-assisted moderation through, e. g., reporting or counter-speech—is heralded as a potential remedy. We explore this potential by linking insights on online bystander interventions to the analogy of
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crowd moderation as a (lost) public good. We argue that the distribution of costs and benefits of engaging in crowd moderation forecasts a collective action problem. If the individual crowd member has limited incentive to react when witnessing hate, crowd moderation is unlikely to manifest. We explore this argument empirically, investigatingseveral preregistered hypotheses about the distribution of individual-level costs and benefits of response options to online hate using a large, nationally representative survey of Danish social mediausers (N = 24,996). In line with expectations, we find that bystander reactions, especially costly reactions, are rare. Furthermore, we find a positive correlation between exposure to online hate and withdrawal motivations, and a negative (n-shaped) correlation with bystander reactions." (Abstract)
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"Die Wikipedia präsentiert das Wissen der Welt im digitalen Zeitalter. Damit stellt sie sich in eine Linie mit den Aufklärern des 18. Jahrhunderts - und quer zu den irrationalen Exzessen digitaler Filterblasen. Aber wie sehen die Produktionsbedingungen dieses Wissens in der Praxis aus und nach wel
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chen Kriterien wird »wahres« von »falschem« Wissen unterschieden? Olaf Rahmstorf diagnostiziert aus einer wissenssoziologischen Perspektive einen verkürzenden Formalismus, der sich vor inhaltliche Argumentation schiebt. Hiervon ausgehend analysiert er den »Neutral point of view«, das formale und epistemologische Kernstück der Wikipedia, konfrontiert ihn mit den Erkenntnissen zeitgenössischer Rationalitätstheorien und entwickelt daraus schließlich eine diskurstheoretische Bestimmung der Wikipedia." (Verlagsbeschreibung)
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"Making Open Development Inclusive: Lessons from IDRC Research focuses on the connection between openness and inclusion in global development. It brings together the latest research that cuts across a wide variety of political, economic, and social arenas - from governance to education to entreprene
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urship and more. The chapters draw on empirical evidence from a wide and diverse range of applications of openness, uncovering the many critical and underlying elements that shape and structure how particular openness initiatives and/or activities play out - and critically - who gets to participate, and who benefits [or not] from openness, while exploring the frontiers where openness intersects with deeper challenges of development, technology, and innovation." (Publisher description)
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"With regards to actual implementations of ICT tools for anti-corruption, six main categories emerge: r-government and the digital public services; crowdsourcing platforms; whistleblowing platforms; transparency platforms; news reporting and dissemination platforms; DLT & blockchain technology. The
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report analyses each category of tools, using reviews of existing literature as well as interviews with key experts and leaders of ICT anti-corruption projects to offer insights on use cases, implantation considerations, and advantages and disadvantages of a given tool. For example, crowdsourcing platforms benefit significantly from the existence of a follow-up mechanism that allows citizen complaints to be acted upon, and transparency platforms centred on freedom of information requests are likely to succeed only if citizens feel empowered to make requests of their own without fear of being seen as confrontational or facing retribution." (Executive summary)
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"This resource is designed to support practitioners, decision makers, and development partners who work at the intersection of ICT and agriculture. In this revised e-Sourcebook you will find updated modules on ICT in the work of producer organizations; in research, extension and innovation; and in v
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alue chains and markets. The module on gender as a crosscutting theme has also been updated, and a new module on Big Data has been added. Our hope is that the updated ICT in Agriculture e-Sourcebook will continue to be a practical guide in understanding current trends, implementing appropriate interventions, and evaluating the impact of ICT interventions in agricultural programs. The publication marries cutting-edge expert knowledge in ICT with empirical knowledge on a wide range of agriculture topics, from governance to supply chain management. The original e-Sourcebook was an endeavor carried out by InfoDev and the Agriculture and Rural Development Department of the World Bank. The update of the ICT in Agriculture e-Sourcebook was led by the World Bank Group’s Food and Agriculture Global Practice, with significant contributions from external partners and experts." (Foreword)
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"In this report, developed with support from Facebook, we focus on an approach to extract public value from social media data that we believe holds the greatest potential: data collaboratives. Data collaboratives are an emerging form of public-private partnership in which actors from different secto
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rs exchange information to create new public value. Such collaborative arrangements, for example between social media companies and humanitarian organizations or civil society actors, can be seen as possible templates for leveraging privately held data towards the attainment of public goals. Existing research on data collaboratives is sparse, but a number of recent examples show how social media data can be leveraged for public good. These include Facebook’s sharing of population maps with humanitarian organizations following natural disasters; predicting adverse drug reactions through social media data analysis in Spain; and the city of Boston’s use of crowdsourced data from Waze to improve transportation planning. These examples and 9 additional cases are discussed in the full report. By assessing these examples, we identify five key value propositions behind the use of social media data for public goals: 1. Situational awareness and response; 2. Knowledge creation and transfer; 3. Public service design and delivery; 4. Prediction and forecasting; 5. Impact assessment and evaluation." (Pages 6-7)
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"Der Band führt in die praktischen Grundlagen von Social Media ein und zeigt, wie sich durch Facebook, Twitter, Instagram, Youtube & Co. der Journalismus verändert hat. Er legt dar, wie die einzelnen Dienste sinnvoll im redaktionellen Alltag eingesetzt werden und wo Potential für weitergehende re
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daktionelle Strategien zu sehen ist. Eine wichtige Rolle wird dem Zusammenspiel mit dem Leser/Zuschauer/Zuhörer eingeräumt. Denn dieser rückt von der rein passiven Rezipienten-Rolle in die aktive Rolle eines Partners des Journalisten. Auch will der Umgang mit User-Material gelernt sein. Vom Überprüfen und Verifizieren von Youtube-Videos bis zum redaktionellen Crowdsourcing bietet das Buch Checklisten und Muster-Konzepte sowie Beispiele aus der Praxis." (Publisher description)
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"Poor-quality data about conflict events can hinder humanitarian responses and bias academic research. There is increasing recognition of the role that new information technologies can play in producing more reliable data faster. We piloted a novel data-gathering system in the Democratic Republic of
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Congo in which villagers in a set of randomly selected communities report on events in real time via short message service. We first describe the data and assess its reliability. We then examine the usefulness of such ‘‘crowdseeded’’ data in two ways. First, we implement a downstream experiment on aid and conflict and find evidence that aid can lead to fewer conflict events. Second, we examine conflict diffusion in Eastern Congo and find evidence that key dynamics operate at very micro levels. Both applications highlight the benefit of collecting conflict data via cell phones in real time." (Abstract)
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"Crowdsourcing efforts don’t fit neatly into discrete classification, but for the purpose of this report, we’ve organized our typologies into six different calls to action: Voting—prioritizing which stories reporters should tackle; Witnessing—sharing what you saw during a news event; Sharing
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personal experiences—telling what you know about your life experience; Tapping specialized expertise—contributing data or unique knowledge; Completing a task—volunteering time or skills to help create a news story; Engaging audiences—joining in call-outs that can range from informative to playful [...] The research shows that crowdsourcing is credited with helping to create amazing acts of journalism. It has transformed newsgathering by introducing unprecedented opportunities for attracting sources with new voices and information, allowed news organizations to unlock stories that otherwise might not have surfaced, and created opportunities for news organizations to experiment with the possibilities of engagement just for the fun of it." (Executive summary)
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"This study has found that Uchaguzi represents a blended model incorporating both crowd-seeding (placing monitors on the ground to collect data) and crowd-sourcing (collecting information from the public). The success of crowd-seeding is a function of Uchaguzi’s partnerships with local and interna
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tional agencies. Overall, the blended model is quite remarkable in that it theoretically provides a robust monitoring mechanism incorporating feedback from both experts and ordinary citizens. Future projects in Kenya and other locations across the world should consider such a model." (Conclusion)
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"In a crisis situation, social networks are overloaded with situational updates, calls for relief, reports of new developments, and rescue information. Reporting the right information is often critical in shaping responses from the public and relief workers; it can literally be a matter of life or d
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eath. The handbook prescribes best practice advice on how to verify and use this information provided by the crowd, as well as actionable advice to facilitate disaster preparedness in newsrooms. While it primarily targets journalists and aid providers, the Handbook can be used by anyone. It’s advice and guidance are valuable whether you are a news journalist, citizen reporter, relief responder, volunteer, journalism school student, emergency communication specialist, or an academic researching social media." (Page 3)
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"PakVotes, a pilot project supported by the U.S. Institute of Peace (USIP), used social media platforms and a network of reporters located in areas outside of major cities in Pakistan to track violence during the 2013 elections. The project offers lessons that could guide future efforts to use socia
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l media to record and publicize conflicts and the use of violence during elections and other major events. The hashtag #PakVotes trended for several days around elections, serving as a popular alternative news source to the mainstream media, which was not as diverse in its geographic coverage, sources or story types." (Page 1)
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"The expansion of access to mobile phones in the developing world has provided new opportunities for development and peacebuilding institutions to reach communities, and for communities to develop local development and peacebuilding solutions. Kenya has seen a particularly high concentration of prog
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ramming geared towards using mobile phones for banking, election monitoring and violence prevention, using crowdsourcing methods to collect and share information. While there have been a number of notable crowdsourcing programmes that have been successful at preventing violence, there remains limited theorisation in the peacebuilding community about why these successes occurred. Using Fearon and Laitin’s (1996) models of inter-ethnic cooperation, intra-group organising and inter-group policing, we explore whether success in crowdsourcing for violence prevention is a function of direct intra-community organising, or is an outcome of previously unavailable information being broadcast on traditional media such as radio." (Abstract)
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"This paper, originally produced in longer format for the World Bank Group, is meant to be a primer on crowdsourcing as an informational resource for development, crisis response, and post-conflict recovery. Inherent in the theoretical approach is that broader, unencumbered participation in governan
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ce is an objectively positive and democratic aim, and that governments’ accountability can be increased and poor performance corrected through openness and empowerment of citizens. Whether used for tracking flows of aid, reporting on poor government performance, or helping to organize grassroots movements, crowdsourcing has potential to change the reality of civic participation in many developing countries. The objective of this paper is to outline the theoretical justifications, key features, and governance structures of crowdsourcing systems, and to examine several cases in which crowdsourcing has been applied to complex issues in the developing world." (Abstract)
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"Citizen journalists across the globe are using blogs, Twitter, Facebook, YouTube, and other new tools to spread articles, blog posts, videos, and photos of news happening in their countries. The new video journalists use these broader tools as well, taking full advantage of social media to share th
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eir videos and tell their stories to a wider audience. This report traces the dramatic rise in the use of crowd-sourced video and examines how this is affecting the international news media landscape. It offers recommendations for the media development community for harnessing the power–while mitigating the dangers–of citizen-shot video." (CIMA website)
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"Mobile phones are the most ubiquitous communications technology in the world. Besides transforming the way in which we communicate, they can also be used as a powerful tool for conflict prevention and management. This book presents innovative uses of mobile technologies in the areas of early warnin
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g, disaster and humanitarian relief, governance, citizens’ participation, etc. and cuts across different regions. The book brings together experts and practitioners from different fields—mobile technologies, information systems, computer sciences, online dispute resolution, law, etc.—to reflect on present experiences and to explore new areas for research on conflict management and online dispute resolution (ODR). It also reflects on the transition from present ODR to future mobile Dispute Resolution and discusses key privacy issues." (Publisher description)
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"The traditional disaster-response system employed by relief actors in Haiti concentrated on enabling information-sharing among teams of responders from the international community. This system lacked the ability to aggregate and prioritize data that came from outside sources, making it difficult to
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benefit from valuable information coming from the Haitian community. Ushahidi, an open-source crisis-mapping software first developed and used in Kenya, provided a way to capture, organize, and share critical information coming directly from Haitians. Information was gathered through social media (e.g., blogs, Twitter, and Facebook) and text messages sent via mobile phones. Reports about trapped persons, medical emergencies, and specific needs, such as food, water, and shelter, were received and plotted on maps that were updated in real time by an international group of volunteers. These reports, and associated geographic information, were available to anyone with an Internet connection. Responders on the ground soon began to use them in determining how, when, and where to direct resources. The most significant challenges arose in verifying and triaging the large volume of reports received. Ad hoc but sufficient solutions were found that involved the manual monitoring and sorting of information. The Ushahidi-Haiti Project demonstrated the potential of crowdsourced maps for targeted disaster response, providing a useful foundational model for the international community to leverage and improve upon in advance of future emergencies." (Summary)
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