"Women are a great untapped potential in Cambodia. That is the driving idea behind the EU-funded project “Women into Politics! Greater female participation in Cambodia”. This three-year project reached women from different regions in Cambodia and gave them the communications skills they needed t
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o run for political office and talk to their constituents or become community leaders in their own locales. It was implemented by Germany’s leading media development organization DW Akademie, local partners Banteay Srei (BtS) and the Women’s Media Centre of Cambodia (WMC), and two third-party funding recipients, Cambodian Volunteers for Society (CVS) and the Youth Council of Cambodia (YCC). The project made use of media—radio, video and, especially, social media—as well as community forums to reach young people, particularly women and first-time voters, in the runup to communal and national elections. This gave them the knowledge they needed to make informed choices at the polls. The project disseminated information on topics with special relevance to women that emerged from local forums where community women could make their voices heard. The project’s overarching goals, empowerment and greater equality for Cambodian women, were in line with the European Union’s focus on gender equality and its commitment to the protection and fulfilment of human rights for women and girls. This best-practice handbook aims to provide an overview of the project—its goals, its approach, its activities and its results. It will look at who was primarily involved in each activity field, how they contributed or benefited, and what came of the three years of project work. This handbook also examines the challenges involved in carrying out the planned activities in a political environment that saw significant changes during the project period." (Introduction)
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"The most important messages on the roles technologies can play in enabling citizen voice and accountable and responsive governance are: 1. Not all voices can be expressed via technologies. 2. Technologies can play decisive roles in improving services where the problem is a lack of planning data or
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user feedback. 3. Common design flaws in tech-for-governance initiatives often limit their effectiveness or their governance outcomes. 4. Transparency, information or open data are not sufficient to generate accountability. 5. Technologies can support social mobilisation and collective action by connecting citizens. 6. Technologies can create new spaces for engagement between citizen and state. 7. Technologies can help to empower citizens and strengthen their agency for engagement. 8. The kinds of democratic deliberation needed to challenge a systemic lack of accountability are rarely well supported by technologies. 9. Technologies alone don’t foster the trusting relationships needed between governments and citizens, and within each group of actors. 10. The capacities needed to transform governance relationships are developed offline and in social and political processes, rather than by technologies." (Conclusions, page 24)
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"Preventing violence against women (VAW) requires witnesses to come forward, yet willingness to report is often undermined by social sanctions against those suspected of fabricating allegations. Our theory of the micro-politics of information disclosure in interdependent communities elucidates the r
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ole of social norms in preventing VAW. We present experimental evidence from a media campaign attended by over 10,000 Ugandans in 112 rural villages that featured three short videos designed to encourage reporting of VAW in the household. Results indicate a substantial reduction in VAW over a 6-month period following the campaign. Investigation of mechanisms reveals that women in the treatment group became less likely to believe that they would be labeled a gossip if they were to report an incident of VAW, and their personal willingness to speak out increased substantially. We find no evidence of a deeper change in core values pertaining to VAW." (Abstract)
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"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu
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e-added services (VAS). As of December 2017, these services have cumulatively delivered lifesaving maternal and newborn child health (MNCH) and nutrition information to over 1.59 million women and their families across eight Sub-Saharan African markets: Malawi, Ghana, Tanzania, Kenya, Nigeria, Zambia, Uganda and Mozambique (Figure 1). Key findings: Adopting a HCD approach to product development and optimisation led to increased user engagement; mHealth service users demonstrated improved nutrition behaviours over non-users across all implementing markets; mHealth services resulted in an average improvement of 12 percentage points in overall nutrition knowledge among users across all eight markets; Mobile information services improve knowledge, even when existing knowledge around certain nutrition topics is reasonably high; Mobile information services have a stronger impact with poorly understood concepts; Repetition of messages about key health practices reinforces the behaviour; Forty-two per cent of mNutrition service users report sharing the information they learn with their family, friends and communities [...]" (Executive summary)
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"The No News Is Bad News (NNIBN) programme started in January 2016. The aim of the NNIBN Programme is to work towards the following vision: media and journalists, as independent players in civil society, constitute a diverse and professional media landscape and function as change catalysts. This is
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done by working towards three interlinked Intermediate Outcomes: an enabling environment for the media is established, conducive to freedom of expression, pluralism, and diversity; media serve the interest of the public and act as a watchdog on their behalf; journalists and media-actors work professionally and are effective and sustainable [...] The outcome harvesting activities Free Press Unlimited has done with our partners in Pakistan have had four outputs or applications: an evaluation of the Pakistan country programme, which has resulted in this document; lessons learned for future outcome harvesting workshops, which have been used to draft a pilot evaluation report and a two-pager on outcome harvesting at Free Press Unlimited; input for the Mid-Term-Review of the No News is Bad News programme as a whole; recommendations on the priorities and strategies for the programme going forward, discussed together with Free Press Unlimited’s programme staff and our partners in Pakistan." (Page 3-4)
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"Despite two-way communication being an important part of the “Core Humanitarian Standard”, awareness of Communications with Communities (CwC) is limited among disaster responders, government, donor and private sector stakeholders. This lack of awareness results in insufficient budget allocation
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in the design of emergency response plans. This, in turn, leads to poor feedback mechanisms with communities during disasters and poor transparency in the implementation of humanitarian interventions. To that end, there was an immediate and continued need for initiatives like this project to create awareness around importance of CwC." (Evaluation findings, page 5)
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"What we’ve learnt about communicating effectively with disaster affected communities: 1. To deliver actionable, life-saving information, emergency responders should strive to agree on common messages developed in partnership with communities and tackle the spread of rumours. 2. It is important to
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identify the right channels of communication for the intended audience. 3. Where possible, use local languages to increase the likelihood of messages achieving their desired impact. 4. Inclusion of at-risk groups should be considered carefully when developing any communication strategy [...]" (Summary of learning points, page 7)
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"This report was commissioned to examine the nature and quality of media stories produced by journalists supported by the Voices of African Migrants pilot programme (see http://migrantvoices.org), managed by International Media Support (IMS), in four migration ‘Hubs’ in Africa, and explored how
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local audiences interpreted and responded to those stories. It used content analysis, interviews and focus group discussions. The research findings show that most stories used human interest frames and foregrounded migrant experiences. The migrants’ main contributions to the stories were to provide a human face to hardships and suffering. Meanwhile, NGOs were included to provide facts, statements of general causes of migrations, statistics, and a sense of scale. Government statements were used to provide a comment on policies and solutions. Most articles were supportive in their sentiments to the plight of migrants. Participants in the focus groups (especially migrants themselves) recognised that migrant voices were missing from mainstream media reporting on migration, that reporting on migration tends to be negative, and that there are pressing issues relating to migration that need to be discussed in the public sphere. Focus group participants generally responded with empathy and understanding in response to stories about the hardships migrants face. Some stories provoked a distancing or disruption to understanding, especially when an aspect of the story did not match their prior tacit or cultural knowledge about migration. A small number of stories deeply moved focus group participants." (Executive summary)
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"The main partners of the project have been Somali National Television (SNTV), Somali Ministry of Information and Public Awareness, and the National Union of Somali Journalists (NUSOJ). After expanding the geographical coverage of the project in 2015, partnerships were also established with Somalila
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nd Journalists Association (SOLJA) and Media Association of Puntland (MAP). Several women journalist associations have likewise participated in the project implementation. This evaluation covers the first phase of the project (2014–2016), including observations from cost-extended first phase trainings arranged in May 2017. The aim of the evaluation is to provide sufficient information about the performance of the project, to identify possible obstacles hindering the expected outcomes, and to provide recommendations for future. Based on the key findings, the project has been relevant, highly effective and efficient. The project has responded to a well-articulated need: the professional capacity of Somali journalists is still relatively low, as is their general understanding of media ethics. The project is relevant and aligns well with national priorities. The project activities have been carried out through collaboration of Finnish specialists and Somali stakeholders in such a way that the project ownership remains in Somalia. The project has been highly effective. As a result of the project, the first multi-camera TV studio in Somalia was constructed with modern news production and editing system. The studio enabled first ever live broadcasting of news in Somalia. The quality of SNTV news production has also visibly improved. Video and sound quality is more professional, news inserts are shorter, more compact and cover a wider range of topics. More investigative programmes and children and youth programmes have also emerged. Close to 400 journalists from across Somalia and Somaliland have taken part in training courses on basic journalism skills and journalism ethics, by far exceeding the project’s initial goal. Furthermore, around 120 representatives from the police, judiciary and key ministries have received training on freedom of expression and respect for media rights. The approach has been ground-breaking by bringing together journalists and security officials and improving their respect for one another. General findings on the cost-effectiveness and efficiency showcase that Vikes has been spending much less than other international media support organizations to provide quality trainings with noticeable results. Yet, as anticipated, the challenging operational environment has also hampered the project implementation. Some activities have been postponed either due to the volatile security situation or logistic delays. Lack of spare parts and technical equipment in Somalia has also hindered the maintenance of the news production studio and affected some of the in-house trainings." (Executive summary, page 3-4)
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"There is a noticeable improvement in professional media practice in Sierra Leone since the project started. However, more work remains to be done to further improve professional media practice and ethics. The regulatory environment needs to be improved and the role of the Independent Media Commissi
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on (IMC) needs to be enhanced for effectiveness and relevance in a digital future. Media development involves capacity building for institutions or individuals related to freedom of expression, pluralism and diversity of media, as well as transparency of media ownership. Media development plays a role in democracy and effective democratic discourse through supporting free and independent media. We consider that value for money was fairly achieved on this project although there is the possibility to have spent more efficiently by disbursing fund timely and early and avoiding emergency spending/procurement. Many of the respondents did not have details of total financial value of the project, but the general feeling was that the funds expended on the project were well targeted and delivered value for money. In evaluating the effectiveness and reach of the media development project, we find that there has been some improvement in media ethics, transparent licencing, business sustainability and professionalism, though much remains to be done. These include aligning the media role in national development, aligning and improving capacity for business and economic viability, strengthening the MRCG and the SLBC and improving international donor engagement." (Main findings, page 3-4)
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"This paper is based on a qualitative study of couples living in SASA communities and secondary analysis of endline quantitative data collected as part of a cluster randomised control trial designed to evaluate the impact of the SASA! intervention. The primary trial was conducted in eight communitie
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s in Kampala, Uganda between 2007 and 2012. The secondary analysis of follow up survey data used multivariate logistic regression to examine associations between intervention exposure and interpersonal communication, and relationship change (n = 928). The qualitative study used in-depth interviews (n = 20) and framework analysis methods to explore the intervention attributes that facilitated engagement with the intervention and uptake of new ideas and behaviours in intimate relationships. We found communication materials and mid media channels generated awareness and knowledge, while the concurrent influence from interpersonal communication with community-based change agents and social network members more frequently facilitated changes in behaviour. The results indicate combining community mobilisation components, programme content that reflects peoples’ lives and direct support through local change agents can facilitate diffusion and powerful collective change processes in communities." (Abstract)
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"In this paper we assess the electoral consequences of candidate selection into the supply of widely-disseminated programmatic information in the setting of Liberia, where clientelism is pervasive and the media sector is weak. We partnered with USAID and the NGO Internews to study the impact of rand
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omized elements of a nationwide initiative to hold debates for all 73 House of Representatives seats ahead of the Liberian election of October 2017. Beyond lawmaking, House members in Liberia control access to development funds as well as play key roles in the allocation and implementation of public goods, and thus voters have incentives to care about the policy priorities of the candidates and vote accordingly. However, historically, votes have been bought as often as won (Bowles et al., 2017). In an effort to improve democratic accountability, Internews organized 129 standardized debates, with at least one in each electoral district, to solicit the policy promises of the participating candidates. In the debates, the 59% of candidates who participated were asked a series of questions by moderating journalists on particular issues of local policy relevance, most often relating to district schools, primary healthcare facilities, and infrastructural investments. Rather than large townhall-style debates, the emphasis was on soliciting concrete policy platforms and promises from the candidates that would then be rebroadcast by community radio stations. To shock the supply of policy promises, we randomly varied the intensity of invitation efforts to persuade candidates to participate in the debates. The decision to participate is risky, particularly in clientelistic settings where the returns to programmatic competition can be both limited and highly uncertain. Candidates who ‘win’ a debate may enjoy greater publicity and net electoral gains, but ex ante they risk performing poorly, revealing their policy priorities to be disconnected from their constituents and restricting their ability to target campaign promises to small groups of influential voters. These risks are especially pronounced for the leading candidates (incumbents and their challengers), who enjoy greater resources for campaigning, are adapted to the existing clientelistic equilibrium, and are more likely to be attacked by opponents to gain publicity." (Pages 2-3)
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"While Ukrainians consume a high volume of news content, barely one in four Ukrainians trust the media and only 23% cross-check news sources—the most basic form of media literacy [...] In this context, IREX designed and implemented Learn to Discern (L2D), a “demand-side” response to the proble
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m of manipulative information, an essential companion to “supply-side” solutions such as supporting independent, ethical, and truthful journalism. Citizens must be able to separate fact from fiction, recognize manipulation and hate speech, and demand and seek out independent, fact-based journalism. From October 2015 through March 2016, IREX implemented L2D with funding from the Canadian government and in partnerships with local organizations Academy of Ukrainian Press and StopFake. Through intensive skill-building seminars, L2D reached more than 15,000 people of all ages and professional backgrounds [...] The results of the impact evaluation showed that L2D participants had statistically significant higher levels of disinformation news analysis skills, greater knowledge of the news media environment, a stronger sense of agency over the media sources they consume, and were more likely to consult a wider range of news sources. Compared to the control group, L2D participants were: 28% more likely to demonstrate sophisticated knowledge of the news media industry; 25% more likely to self-report checking multiple news sources; 13% more likely to correctly identify and critically analyze a fake news story." (Executive summary, page 3-4)
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"Against the backdrop of the war in Syria BBC Media Action produced and broadcast 150 episodes of the radio drama Hay el Matar (Airport District) between 2015 and 2017. Funded by the European Commission as part of a broader project aiming to help build an open and inclusive society in Syria, the dra
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ma and an accompanying weekly discussion programme was available online and on BBC Arabic. Set in a fictional Damascus suburb, Hay el Matar followed the daily lives of residents and featured love affairs, family feuds and tragedies. Each episode was scripted by a team of Syrian writers and touched on a different issue - from violence, radicalisation and migration, to economic insecurity and forced marriage. To understand how listeners engaged with Hay El Matar, BBC Media Action commissioned and trained local non-governmental organisations (NGOs) to conduct focus group discussions with listeners in Syria and Lebanon. We found that the drama prompted listeners to think about topical issues, challenges stereotypes and have a view of the Syrian conflict that extended beyond their own personal experience. It also challenged their assumptions and prompted them to talk about and reflect on other people’s multi-faceted experiences of the conflict." (https://www.bbc.co.uk/mediaaction)
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"Information campaigns designed to raise awareness of the potential risks of (irregular) migration have attracted much attention and investment across the world in recent years. Studies have repeatedly shown that many migrants start their journeys with limited or biased information and end up in vul
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nerable situations. In response, information campaigns have increased in number and the type, format, messages and strategy of such campaigns have diversified.
This report presents the results from a systematic literature review of evaluations of such information campaigns in the field of migration. The study reveals that the evidence base available for programming and policymaking in this area is strikingly limited. We find that the uptake in the use of information campaigns has far outpaced any rigorous assessment of the effects that different campaigns may have on their respective target groups. In the absence of reliable evidence, the debate on the potential of this policy tool often relies on largely anecdotal evidence. Better evidence can show how information campaigns can be designed to best achieve their intended effects given the particular circumstances. The current lack of evidence limits the impact of future campaigns. While rigorous assessment of campaign impact can be difficult and costly, better evidence is clearly needed – wherever feasible and appropriate.
Based on an extensive, systematic literature review, 60 relevant evaluations of information campaigns that targeted potential migrants and traffickers, as well as communities at large, were identified from a pool of 3,600 records. Only 30 of the selected campaign evaluations had publicly available results; the rest were collected through expert referrals. Two studies were published in peer-reviewed journals. Among the campaigns featured in the 60 studies, the most popular communication tools were workshop-type activities and cable TV programmes/advertisements. Most campaigns focused on trafficking, followed by irregular migration and, more generally, smuggling. A common issue is the lack of a clearly defined campaign objective and/or target group. This hampers any rigorous evaluation of programme effects. Whenever an objective is defined, it is most often aimed at “awareness-raising” and “knowledge generation.” The majority of the campaign evaluations claimed that the campaign under study was “successful” in inducing a change in knowledge, perceptions, attitudes and – to a lesser degree – (intended) behaviour. However, most of the evaluations reviewed provided relatively little evidence of the full impact of information campaigns. While many of the evaluations reported the number and profiles of campaign recipients or beneficiaries, impact was not directly measured. (In the evaluation literature, impact is defined as a change in outcome that is directly attributable to the programme and not any other factor.)
Most of the evaluations identified did not meet minimum standards for robust evidence on programme effects. The large majority of evaluations were based on based on cross-sectional surveys of small numbers of participants (N) sampled at convenience, limiting the generalizability of the results. Only a few large-N studies employed a control-group design or involved pre- and post-measurements. None employed a (quasi-)experimental method for causal inference (e.g. randomized controlled trial, which is considered the “gold standard” for measuring impact)." (Executive summary)
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"Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Afri
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ca. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers.
There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n=9885 and n=1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital.
Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges.
Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers." (Abstract)
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"Grameen Foundation, Farm Radio International and other partners implemented the project “Achieving Impact at Scale” from 2015 to 2018 18. The objective of the project is to test the scale up of AgroTech, an ICT platform, in the delivery of agricultural extension and agribusiness advisory servic
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es to smallholders, through private sector value chain players. AgroTech combines interactive radio broadcast and customized field coaching by an agent, bring together information, inputs and markets through private businesses. The goal of the project is to contribute to policy reform of the agricultural extension system with the view of improving responsiveness, accountability and operational sustainability. The project has been implemented through six community radio stations and 260 individuals and entities, including market aggregators, nucleus farmers, individually owned outgrower businesses, small-scale enterprises, credit cooperatives and farmer-based organizations/association. Geographically six regions were covered, involving some 83 districts. Interactive radio broadcast reached and estimated 300,000 smallholders, majority of whom implemented what they heard and gained yield increase more than those not exposed to interactive radio. The agent component emrolled over 14,000 smallholders who also gained in a similar way. Our experience indicate that digital platforms in agricultural extension and agribusiness services delivery can be successful at scale, but requires policy change and support." (Executive summary)
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"Radio is an effective source of health information in many resource poor countries. In Malawi, 53% of households own radios however few radio programmes in Malawi focus on health issues in the context of medical research. An interactive health-talk radio programme ‘Umoyo nkukambirana’ was intro
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duced by Malawi-Liverpool-Wellcome Trust Clinical Research Programme on a national radio station. The aim was to increase awareness of health and medical research, and improve engagement between researchers, healthcare workers and the public. The content and presentation were developed through participatory community consultations. Focus Group Discussions were conducted with established Radio Listening Clubs whilst quantitative data was collected using toll free FrontlineSMS to explore national response. A total of 277 to 695 SMS (Median: 477) were received per theme. The majority of SMS were received from men (64%) and mainly from rural areas (54%). The programme improved knowledge of medical research, health and dispelled misconceptions. This study suggests that the radio may be an effective means of increasing the exposure of men to health information in resource poor settings." (Abstract)
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