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Evaluation Report: Balkan Diskurs Youth Correspondents Programme, Bosnia and Herzegovina

Tiffany Fairey

London: Art & Reconciliation Coalition; King’s College (2019), 20 pp.

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Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report

Dar es Salaam: UNICEF Tanzania; CSR Group Africa (2019), xv, 14, 119 pp.

"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of ... the key target audiences through Sara Radio Programme (SRP) are being piloted in Iringa DC since 2016, with the aim of identifying elements that can be scaled up nationally. Two radio stations are carrying out the broadcast twice a week during school-term; Tanzania Broadcasting Corporation (TBC), which has national coverage and Ebony FM, with coverage that is limited to Mbeya, Iringa and Njombe regions (MIN). The SRP included developing, pre-recording and broadcasting 100 episodes. The radio drama series featured a young girl, Sara and her friends. The SRP was crafted in a way to be fun as well as engaging pupils - girls and boys, teachers and parents in discussions around key messages. Primary standard four to seven school children (10 - 14-year olds) are the main target audience for the programme. Teachers and parents were key secondary audiences that got information through direct listening and messages from children. The programme addressed social norms to promote school girls’ retention and completion. In addition, the SRP aimed at imparting a change in knowledge and attitudes towards HIV/AIDS, sexual and reproductive health, early marriage, early pregnancy, social inclusion and protection. The long-term objective of the programme is to empower girls to decide and control what happens to them, to be safe, and to pursue what they want in life. [.] Findings on SRP thematic components SRP Information: Almost all the children (93.5%, N=339) interviewed in Iringa DC confirmed that they were aware of the SRP implemented in their schools. The high percentage of awareness of the SRP by the children can be attributed to the frequency of attendance for listening to the episodes. The majority of children mentioned that Sara radio episodes were broadcasted twice a week, on Tuesday and Thursday between 1530hrs to 1600hrs. HIV/AIDS: Children were asked whether they have heard of HIV/AIDS and majority 95.9% had heard of HIV/AIDS while a mere 3.9% had not. Regarding source of information on HIV/AIDS, the majority of children (87.0%) mentioned schools/teachers as their main source, followed by parents/guardians/family (33.0%) while radios contributed 17%. On spreading of HIV virus, the majority of children (87.0%) confirmed that unsafe sex increases chances of acquiring HIV virus, against 10.7% who did not. There was a small percentage difference between boys (88.0%) and girls (85.8%) who confirmed the risks of unsafe sex on acquiring the HIV virus. [.]" (Executive summary, p. viii-ix) more

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Evaluation report executive summary Ecuador. Strengthening the community media sector: Alternative business models and digital innovation in Ecuador

Bonn: Deutsche Welle DW Akademie (2019), 4 pp.

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Migrants as Messengers: The Impact of Peer-To-Peer Communication on Potential Migrants in Senegal. Impact Evaluation Report

Felipe Alexander Dunsch, Jasper Tjaden, William Quiviger

Geneva: International Organization for Migration (IOM) (2019), vi, 70 pp.

"The International Organization for Migration (IOM) has conducted a scientifically rigorous impact evaluation to assess the impact of the Migrants as Messengers (MaM) campaign in Dakar, Senegal. MaM was a peer-to-peer awareness-raising campaign made by migrants for migrants and implemented in Senega ... more

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Stop the Traffik Lithuania Campaign July 2019: Initial Evaluation Report

Stop the Traffik; Humankind Research (2019), 44 pp.

"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was de ... more

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The Entertaining Way to Behavioral Change: Fighting HIV with MTV

Abhijit Banerjee, Eliana La Ferrara, Victor Orozco-Olvera

Washington, DC: World Bank Group (2019), 45 pp.

"This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. Th ... more

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Audience Responses to Migration Stories: Research Component of 'Voices of African Migrants'

Jessica Noske-Turner, Mirjam Twigt, Zakaria Sajir

Leicester; Copenhagen: University of Leicester; International Media Support (IMS) (2018), 46 pp.

"This report was commissioned to examine the nature and quality of media stories produced by journalists supported by the Voices of African Migrants pilot programme (see http://migrantvoices.org), managed by International Media Support (IMS), in four migration ‘Hubs’ in Africa, and explored how ... more

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Women Into Politics! Greater Female Participation in Cambodia: A Best-Practice Handbook 2016–2018

Kyle James

Bonn: Deutsche Welle DW Akademie (2018), 35 pp.

"Women are a great untapped potential in Cambodia. That is the driving idea behind the EU-funded project “Women into Politics! Greater female participation in Cambodia”. This three-year project reached women from different regions in Cambodia and gave them the communications skills they needed t ... more

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Can the TV Makeover Format of Edutainment Lead to Widespread Changes in Farmer Behaviour and Influence Innovation Systems? Shamba Shape Up in Kenya

Graham Clarkson, Chris Garforth, Peter Dorward, George Mose, Carlos Barahona, Francisco Areal, MacKenzie Dove

Land Use Policy, volume 76 (2018), pp. 338-351

"Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Afri ... ca. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers. There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n=9885 and n=1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital. Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges. Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers." (Abstract) more

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Examining diffusion to understand the how of SASA!, a violence against women and HIV prevention intervention in Uganda

Elizabeth Starmann, Lori Heise, Nambusi Kyegombe et al.

BMC Public Health, volume 18, issue 616 (2018), 20 pp.

"This paper is based on a qualitative study of couples living in SASA communities and secondary analysis of endline quantitative data collected as part of a cluster randomised control trial designed to evaluate the impact of the SASA! intervention. The primary trial was conducted in eight communitie ... more

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Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the MNutrition Initiative Portfolio

Kim Viljoen, Tobias Wacker

London: GSMA; Altai Consulting (2018), 50 pp.

"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu ... more

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Who Debates, Who Wins? At-Scale Experimental Evidence on Debate Participation in a Liberian Election

Jeremy Bowles, Horacio Larreguy

[no publisher] (2018), 45, 24 pp.

"In this paper we assess the electoral consequences of candidate selection into the supply of widely-disseminated programmatic information in the setting of Liberia, where clientelism is pervasive and the media sector is weak. We partnered with USAID and the NGO Internews to study the impact of rand ... omized elements of a nationwide initiative to hold debates for all 73 House of Representatives seats ahead of the Liberian election of October 2017. Beyond lawmaking, House members in Liberia control access to development funds as well as play key roles in the allocation and implementation of public goods, and thus voters have incentives to care about the policy priorities of the candidates and vote accordingly. However, historically, votes have been bought as often as won (Bowles et al., 2017). In an effort to improve democratic accountability, Internews organized 129 standardized debates, with at least one in each electoral district, to solicit the policy promises of the participating candidates. In the debates, the 59% of candidates who participated were asked a series of questions by moderating journalists on particular issues of local policy relevance, most often relating to district schools, primary healthcare facilities, and infrastructural investments. Rather than large townhall-style debates, the emphasis was on soliciting concrete policy platforms and promises from the candidates that would then be rebroadcast by community radio stations. To shock the supply of policy promises, we randomly varied the intensity of invitation efforts to persuade candidates to participate in the debates. The decision to participate is risky, particularly in clientelistic settings where the returns to programmatic competition can be both limited and highly uncertain. Candidates who ‘win’ a debate may enjoy greater publicity and net electoral gains, but ex ante they risk performing poorly, revealing their policy priorities to be disconnected from their constituents and restricting their ability to target campaign promises to small groups of influential voters. These risks are especially pronounced for the leading candidates (incumbents and their challengers), who enjoy greater resources for campaigning, are adapted to the existing clientelistic equilibrium, and are more likely to be attacked by opponents to gain publicity." (Pages 2-3) more

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Digital Platforms for Agro-Advisory and Business Service Delivery: Lessons from Scaling-up of AgroTech in Ghana

Cecil Osei, Alfred Yeboah, Francis Arthur, Emmanuel Agbedanu, Sybil Chidiac

Grameen Foundation; Farmradio International (2018), 15 pp.

"Grameen Foundation, Farm Radio International and other partners implemented the project “Achieving Impact at Scale” from 2015 to 2018 18. The objective of the project is to test the scale up of AgroTech, an ICT platform, in the delivery of agricultural extension and agribusiness advisory servic ... more

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How Has Media Programming Supported Polio Eradication?

Sanjib Saha

London: BBC Media Action (2018), 11 pp.

"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil ... more

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No News is Bad News Programme: Internal Mid-Term Evaluation Nepal

Free Press Unlimited (2018), 77 pp.

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No News is Bad News Programme: Mid-Term Evaluation

Free Press Unlimited (2018), 17 pp.

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Report on the Evaluation of the Level of Knowledge and Skills Acquired Under the Collaboration on International ICT Policy for East and Southern Africa (CIPESA) Transparency and Accountability Project

African Centre for Media Excellence (ACME) (2018), 29 pp.

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Appropriating Technology for Accountability: Messages from 'Making All Voices Count'

Rosie McGee, Duncan Edwards, Colin Anderson, Hannah Hudson, Francesca Feruglio

Brighton: Institute of Development Studies (IDS) (2018), 30 pp.

"The most important messages on the roles technologies can play in enabling citizen voice and accountable and responsive governance are: 1. Not all voices can be expressed via technologies. 2. Technologies can play decisive roles in improving services where the problem is a lack of planning data or ... more

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Final Evaluation: Gender Sensitive Public Communication Project

Melike Karlidag, Bérangère Pineau Soukkarieh

Search for Common Ground (2018), 68 pp.

"The Gender Sensitive Public Communications Project was implemented by Search for Common Ground in Lebanon, together with its local partner Abaad, with an aim to promote women’s participation in politics through the production of gender sensitive television drama and short films. Specifically, the ... more

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Public Engagement in Malawi Through a Health-Talk Radio Programme ‘Umoyo Nkukambirana’: A Mixed-Methods Evaluation

Deborah Nyirenda, Tamara Chipasula Makawa, Chapita, Greyson, Chisomo Mdalla, Nkolokosa, Mzati et al.

Public Understanding of Science, volume 27, issue 2 (2018), pp. 229-242

"Radio is an effective source of health information in many resource poor countries. In Malawi, 53% of households own radios however few radio programmes in Malawi focus on health issues in the context of medical research. An interactive health-talk radio programme ‘Umoyo nkukambirana’ was intro ... more