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End of Project Evaluation of the BBC Media Action 'Radio Waves' and 'Tikambe' Projects in Zambia

Kimiko Hibri Pedersen, Birgitte Jallov, George Sichone, Mary Mutupa

Stockholm: Swedish International Development Cooperation Agency (Sida) (2019), vii, 55, 60 pp.

"This evaluation covers two independent projects implemented by BBC Media Action in Zambia. Tikambe provides information to young people about sexual reproductive health and rights and youth-friendly services via different platforms. Radio Waves supports independent media as a platform for dialogue ... more

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Evaluation Report Executive summary Colombia. Dealing with the aftermath of the conflict: Access to human rights-related information and sensitive reporting of local media in Colombia

Bonn: Deutsche Welle DW Akademie (2019), 3 pp.

"DW Akademie’s project in Colombia supports initiatives that promote the inclusion of diverse experiences in the country’s historical memory, focusing in particular on the local effects of the peace process. In general, these initiatives are aimed at giving Colombians, mainly victims and people ... more

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Boosting immunity to disinformation: Ukrainian students better detect false information after teachers integrate media literacy into standard subjects

Mehri Druckman, Katya Vogt

Washington, DC: IREX (2019), 23 slides

"Students who received Learn to Discern (L2D) lessons performed better on all assessment tasks: identifying facts and opinions, false stories, hate speech, and demonstrated deeper knowledge of the news media sector. L2D students reported healthier media consumption habits and behavior and viewed cri ... more

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Evaluation of the International Programme for the Development of Communication (IPDC)

Seán Ó Siochrú, Geoff Geurts

Paris: UNESCO (2018), 122 pp.

"The evaluation found that IPDC interventions have achieved important outcomes in several key areas. Furthermore, some of the results achieved are directly associated with features that are specific to IPDC and derive from its unique governance structures and instruments. In terms of key challenges, ... more

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Evaluating the impact of information campaigns in the field of migration: A systematic review of the evidence, and practical guidance

Jasper Tjaden, Sandra Morgenstern, Frank Laczko

Geneva: International Organization for Migration (IOM); Global Migration Data Analysis Centre (GMDAC) (2018), 50 pp.

"Information campaigns designed to raise awareness of the potential risks of (irregular) migration have attracted much attention and investment across the world in recent years. Studies have repeatedly shown that many migrants start their journeys with limited or biased information and end up in vul ... nerable situations. In response, information campaigns have increased in number and the type, format, messages and strategy of such campaigns have diversified. This report presents the results from a systematic literature review of evaluations of such information campaigns in the field of migration. The study reveals that the evidence base available for programming and policymaking in this area is strikingly limited. We find that the uptake in the use of information campaigns has far outpaced any rigorous assessment of the effects that different campaigns may have on their respective target groups. In the absence of reliable evidence, the debate on the potential of this policy tool often relies on largely anecdotal evidence. Better evidence can show how information campaigns can be designed to best achieve their intended effects given the particular circumstances. The current lack of evidence limits the impact of future campaigns. While rigorous assessment of campaign impact can be difficult and costly, better evidence is clearly needed – wherever feasible and appropriate. Based on an extensive, systematic literature review, 60 relevant evaluations of information campaigns that targeted potential migrants and traffickers, as well as communities at large, were identified from a pool of 3,600 records. Only 30 of the selected campaign evaluations had publicly available results; the rest were collected through expert referrals. Two studies were published in peer-reviewed journals. Among the campaigns featured in the 60 studies, the most popular communication tools were workshop-type activities and cable TV programmes/advertisements. Most campaigns focused on trafficking, followed by irregular migration and, more generally, smuggling. A common issue is the lack of a clearly defined campaign objective and/or target group. This hampers any rigorous evaluation of programme effects. Whenever an objective is defined, it is most often aimed at “awareness-raising” and “knowledge generation.” The majority of the campaign evaluations claimed that the campaign under study was “successful” in inducing a change in knowledge, perceptions, attitudes and – to a lesser degree – (intended) behaviour. However, most of the evaluations reviewed provided relatively little evidence of the full impact of information campaigns. While many of the evaluations reported the number and profiles of campaign recipients or beneficiaries, impact was not directly measured. (In the evaluation literature, impact is defined as a change in outcome that is directly attributable to the programme and not any other factor.) Most of the evaluations identified did not meet minimum standards for robust evidence on programme effects. The large majority of evaluations were based on based on cross-sectional surveys of small numbers of participants (N) sampled at convenience, limiting the generalizability of the results. Only a few large-N studies employed a control-group design or involved pre- and post-measurements. None employed a (quasi-)experimental method for causal inference (e.g. randomized controlled trial, which is considered the “gold standard” for measuring impact)." (Executive summary) more

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Evaluation of Media Development Project

Olufela O. Adeyemi

UNDP (2018), 77 pp.

"There is a noticeable improvement in professional media practice in Sierra Leone since the project started. However, more work remains to be done to further improve professional media practice and ethics. The regulatory environment needs to be improved and the role of the Independent Media Commissi ... more

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'No News is Bad News' Programme: Internal Mid-Term Evaluation Democratic Republic of Congo

Free Press Unlimited (2018), 30 pp.

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Audience Responses to Migration Stories: Research Component of 'Voices of African Migrants'

Jessica Noske-Turner, Mirjam Twigt, Zakaria Sajir

Leicester; Copenhagen: University of Leicester; International Media Support (IMS) (2018), 46 pp.

"This report was commissioned to examine the nature and quality of media stories produced by journalists supported by the Voices of African Migrants pilot programme (see http://migrantvoices.org), managed by International Media Support (IMS), in four migration ‘Hubs’ in Africa, and explored how ... more

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Women Into Politics! Greater Female Participation in Cambodia: A Best-Practice Handbook 2016–2018

Kyle James

Bonn: Deutsche Welle DW Akademie (2018), 35 pp.

"Women are a great untapped potential in Cambodia. That is the driving idea behind the EU-funded project “Women into Politics! Greater female participation in Cambodia”. This three-year project reached women from different regions in Cambodia and gave them the communications skills they needed t ... more

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Advocacy for Communications with Communities at National Level in Bangladesh: Final Evaluation

International Organization for Migration (IOM) (2018), 12 pp.

"Despite two-way communication being an important part of the “Core Humanitarian Standard”, awareness of Communications with Communities (CwC) is limited among disaster responders, government, donor and private sector stakeholders. This lack of awareness results in insufficient budget allocation ... more

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Winning the War on State-Sponsored Propaganda: Gains in the Ability to Detect Disinformation a Year and a Half After Completing a Ukrainian News Media Literacy Program

Erin Murrock, Joy Amulya, Mehri Druckman, Tetiana Liubyva

IREX (2018), 47 pp.

"While Ukrainians consume a high volume of news content, barely one in four Ukrainians trust the media and only 23% cross-check news sources—the most basic form of media literacy [...] In this context, IREX designed and implemented Learn to Discern (L2D), a “demand-side” response to the proble ... more

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Digital Platforms for Agro-Advisory and Business Service Delivery: Lessons from Scaling-up of AgroTech in Ghana

Cecil Osei, Alfred Yeboah, Francis Arthur, Emmanuel Agbedanu, Sybil Chidiac

Grameen Foundation; Farmradio International (2018), 15 pp.

"Grameen Foundation, Farm Radio International and other partners implemented the project “Achieving Impact at Scale” from 2015 to 2018 18. The objective of the project is to test the scale up of AgroTech, an ICT platform, in the delivery of agricultural extension and agribusiness advisory servic ... more

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Report on the Evaluation of the Level of Knowledge and Skills Acquired Under the Collaboration on International ICT Policy for East and Southern Africa (CIPESA) Transparency and Accountability Project

African Centre for Media Excellence (ACME) (2018), 29 pp.

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Can the TV Makeover Format of Edutainment Lead to Widespread Changes in Farmer Behaviour and Influence Innovation Systems? Shamba Shape Up in Kenya

Graham Clarkson, Chris Garforth, Peter Dorward, George Mose, Carlos Barahona, Francisco Areal, MacKenzie Dove

Land Use Policy, volume 76 (2018), pp. 338-351

"Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Afri ... ca. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers. There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n=9885 and n=1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital. Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges. Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers." (Abstract) more

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Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the MNutrition Initiative Portfolio

Kim Viljoen, Tobias Wacker

London: GSMA; Altai Consulting (2018), 50 pp.

"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu ... more

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Silence Begets Violence: A Mass Media Experiment to Prevent Violence Against Women in Rural Uganda?

Donald P. Green, Anna Wilke, Jasper Cooper

New York: Columbia University (2018), 42 + 69 pp.

"Preventing violence against women (VAW) requires witnesses to come forward, yet willingness to report is often undermined by social sanctions against those suspected of fabricating allegations. Our theory of the micro-politics of information disclosure in interdependent communities elucidates the r ... more

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How Has Media Programming Supported Polio Eradication?

Sanjib Saha

London: BBC Media Action (2018), 11 pp.

"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil ... more

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Appropriating Technology for Accountability: Messages from 'Making All Voices Count'

Rosie McGee, Duncan Edwards, Colin Anderson, Hannah Hudson, Francesca Feruglio

Brighton: Institute of Development Studies (IDS) (2018), 30 pp.

"The most important messages on the roles technologies can play in enabling citizen voice and accountable and responsive governance are: 1. Not all voices can be expressed via technologies. 2. Technologies can play decisive roles in improving services where the problem is a lack of planning data or ... more

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Evaluation of Media Support in Somalia 2014–2017

Nora Stenius

Helsinki: Vikes Finnish Foundation for Media and Development (2018), 26 pp.

"The main partners of the project have been Somali National Television (SNTV), Somali Ministry of Information and Public Awareness, and the National Union of Somali Journalists (NUSOJ). After expanding the geographical coverage of the project in 2015, partnerships were also established with Somalila ... nd Journalists Association (SOLJA) and Media Association of Puntland (MAP). Several women journalist associations have likewise participated in the project implementation. This evaluation covers the first phase of the project (2014–2016), including observations from cost-extended first phase trainings arranged in May 2017. The aim of the evaluation is to provide sufficient information about the performance of the project, to identify possible obstacles hindering the expected outcomes, and to provide recommendations for future. Based on the key findings, the project has been relevant, highly effective and efficient. The project has responded to a well-articulated need: the professional capacity of Somali journalists is still relatively low, as is their general understanding of media ethics. The project is relevant and aligns well with national priorities. The project activities have been carried out through collaboration of Finnish specialists and Somali stakeholders in such a way that the project ownership remains in Somalia. The project has been highly effective. As a result of the project, the first multi-camera TV studio in Somalia was constructed with modern news production and editing system. The studio enabled first ever live broadcasting of news in Somalia. The quality of SNTV news production has also visibly improved. Video and sound quality is more professional, news inserts are shorter, more compact and cover a wider range of topics. More investigative programmes and children and youth programmes have also emerged. Close to 400 journalists from across Somalia and Somaliland have taken part in training courses on basic journalism skills and journalism ethics, by far exceeding the project’s initial goal. Furthermore, around 120 representatives from the police, judiciary and key ministries have received training on freedom of expression and respect for media rights. The approach has been ground-breaking by bringing together journalists and security officials and improving their respect for one another. General findings on the cost-effectiveness and efficiency showcase that Vikes has been spending much less than other international media support organizations to provide quality trainings with noticeable results. Yet, as anticipated, the challenging operational environment has also hampered the project implementation. Some activities have been postponed either due to the volatile security situation or logistic delays. Lack of spare parts and technical equipment in Somalia has also hindered the maintenance of the news production studio and affected some of the in-house trainings." (Executive summary, page 3-4) more

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What Role Can Drama Play in Conflict? A Radio Drama for Syria: Qualitative Research Findings

Sally Gowland

London: BBC Media Action (2018), 5 pp.

"Against the backdrop of the war in Syria BBC Media Action produced and broadcast 150 episodes of the radio drama Hay el Matar (Airport District) between 2015 and 2017. Funded by the European Commission as part of a broader project aiming to help build an open and inclusive society in Syria, the dra ... more