"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon
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tent, a term coined by Jakob Nielsen, who in a 1998 article referred to Introduction Getting the Words Right microcontent as 'short content that needs to be immediately clear and inviting to a reader, and which still make sense when removed from its original context' (when it appears as a snippet in search results, for example)." (Introduction)
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"Harnessed to its full potential, basic e-mail and Internet facilities can serve as a powerful tool in the prevention of HIV/AIDS. In South-East Asia, UNAIDS has coordinated an infoDev project, a global grant programme funded and managed by the World Bank to promote innovative projects on the use of
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information technologies with a special emphasis on the needs of the poor in developing countries." (Back cover)
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"The guidelines, written on behalf of the Association of Church Development Services (AG KED) and Misereor, provide basic knowledge about the most important communication technologies, from mail to radio, television, telephone, and fax to networking computers on the Internet." (commbox)
"The information in this guide is organized according to the stages a facilitator goes through in preparing to use a mailing list to work productively with a group of people. We've divided it into three parts: Getting Set Up (Provides an overview of mailing lists and how to prepare your group to use
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them; Finishes with a checklist to be used as a quick reference guide to keep you on track throughout); Working Together (Introduces the concepts of online facilitation and how to apply them to your group's work; Outlines how lists can be used for specific group activities); Resources (Answers typical real-life questions that arise when facilitating mailing lists; Provides references to further reading and online resources)." (Pages vii-viii)
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