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Effect of Short, Animated Video Storytelling on Maternal Knowledge and Satisfaction in the Perinatal Period in South Africa: Randomized Controlled Trial

Maya Adam, Zwannda Kwinda, Mithilesh Dronavalli et al.

Journal of Medical Internet Research, volume 25, issue e47266 (2023), 13 pp.

"Innovative mobile health (mHealth) interventions can improve maternal knowledge, thereby supporting national efforts to reduce preventable maternal and child mortality in South Africa. Studies have documented a potential role for mobile video content to support perinatal health messaging, enhance m ... aternal satisfaction, and overcome literacy barriers. Short, animated storytelling (SAS) is an innovative, emerging approach to mHealth messaging. Objective: We aimed to measure the effect of SAS videos on maternal knowledge and user satisfaction for mothers enrolled in antenatal care programs at 2 public health facilities in the Tshwane District of South Africa. Methods: We used a randomized controlled trial with a nested evaluation of user satisfaction. Participants were randomized 1:1 into Standard-of-Care (SOC) Control, and SAS Intervention groups. The intervention videos were delivered through WhatsApp, and 1 month later, participants responded to telephone surveys assessing their knowledge. The intervention group then participated in a nested evaluation of user satisfaction [...] Conclusions: While the SAS videos resulted in high user satisfaction, measured knowledge gains were small within a participant population that was already receiving perinatal health messages through antenatal clinics. The higher knowledge scores observed in older participants with higher education levels suggest that boosting maternal knowledge in younger mothers with lower education levels should continue to be a public health priority in South Africa. Given the high maternal satisfaction among the SAS video-users in this study, policy makers should consider integrating similar approaches into existing, broad-reaching perinatal health programs, such as MomConnect, to boost satisfaction and potentially enhance maternal engagement. While previous studies have shown the promise of animated video health education, most of this research has been conducted in high-income countries. More research in underresourced settings is urgently needed, especially as access to mobile technology increases in the Global South. Future studies should explore the effect of SAS videos on maternal knowledge in hard-to-reach populations with limited access to antenatal care, although real-world logistical challenges persist when implementing studies in underresourced South African populations." (Abstract) more

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The Association of a Large-Scale Television Campaign with Exclusive Breastfeeding Prevalence in Vietnam

Tuan T. Nguyen, Silvia Alayón, Ann Jimerson, Danielle Naugle, Phuong H. Nguyen et al.

AJPH Research, volume 107, issue 2 (2023), pp. 312-318

"Objectives: To examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF). Methods: We performed face-to-face interviews with 11 722 mothers of infants younger than 6 months using 5 cross-sectional surveys 6 or more months apart between 2011 and 201 ... more

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The Impact of a Direct to Beneficiary Mobile Communication Program on Reproductive and Child Health Outcomes: A Randomised Controlled Trial in India

Amnesty Elisabeth Lefevre, Neha Shah, Kerry Scott, Sara Chamberlain, Osama Ummer et al.

BMJ Global Health, issue 6: e008838 (2022), 21 pp.

"Kilkari is the largest direct-to-beneficiary mobile communication programme in the world and has reached over 10 million women and their families across 13 states in India. Our study is the first randomised controlled trial conducted to date of a beneficiary mobile communication programme at scale. ... more

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Digital Development: Stories of Hope from Health and Social Development

Sundeep Sahay, Arunima Mukhrajee, Geoffrey Walsham, Thomas Hylland Eriksen (eds.)

Rugby: Practical Action Publishing (2022), xii, 164 pp.

"This book explores case studies across India, Kenya, Guatemala, Sri Lanka, and global, comparative settings, and asks what positive impact ICT applications (Health Information Systems, Pandemic response systems, Early Warning and Response Systems, Hospital Information System and Smartphone based Ap ... more

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Scaling Up Growth: Addressing Stunting in Tanzania Early (ASTUTE). Final Evaluation Report

IMA World Health;Development Media International;UKAID (2021), 31 pp.

"This report presents the findings from the evaluation of the ASTUTE media campaign. Three cross-sectional surveys were conducted before, during, and at the end of the campaign, with questions targeted to female caregivers and male heads of households when they were available. The impact of the camp ... more

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Can Health Information Through Mobile Phones Close the Divide in Health Behaviours Among the Marginalised? An Equity Analysis of Kilkari in Madhya Pradesh, India

Diwakar Mohan, Kerry Scott, Neha Shah et al.

BMJ Global Health, issue 6: e005512 (2021), 10 pp.

"Kilkari is one of the largest maternal mobile messaging programmes in the world. It makes weekly prerecorded calls to new and expectant mothers and their families from the fourth month of pregnancy until 1-year post partum. The programme delivers reproductive, maternal, neonatal and child health in ... more

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An Empirical Comparison of Technologically Mediated Advertising in Under-Connected Populations

Mustafa Naseem, Bilal Saleem, Sacha Ahmad, Jay Chen, Agha Ali Raza

Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, April 2020;Association of Computing Machinery (2020), 13 pp.

"Information and Communication Technology interventions have the potential to improve outcomes in health and other development sectors in low-income settings. Large-scale impact, however, remains the central challenge for the HCI4D community as significant and diverse resources are typically require ... more

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Social and Behaviour Change Communication with Maternal and Child Cash Transfers in Myanmar: Lessons Learned from Tat Lan, LEGACY and Bright SUN Programmes

Save the Children (2019), 76 pp.

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Communication for Development: Case Study Compendium 2013-2017

New Delhi: UNICEF (2018), 205 pp.

"This compendium of 15 SBCC cases presents results and learning from the Communication for Development (C4D) cross-sectoral interventions from 15 states of India – all implemented during the country programme 2013- 2017. Additionally, a national level C4D Results Report ‘Resonating Change’ has ... more

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El papel de los medios frente a la desnutrición infantil como fenómeno social contemporáneo

Andrés Felipe Guevara Ariza, Brayan Mateo Falcón Valencia, Daniela Mantilla Moreno, Daniel Felipe Valencia Sarmiento, Johan Sebastián Trujillo Muñoz

Bucaramanga: Universidad Autónoma de Bucaramanga (UNAB), Thesis (2018), 464 pp.

"El proyecto nace a partir de la desnutrición infantil que se evidencian en poblaciones vulnerables de Colombia, tomando como referente a Bucaramanga para la realización de este con el objetivo de investigar cómo los medios de comunicación informan dicha problemática. En el trabajo de campo se ... more

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How to write and talk about infant and young child feeding in emergencies

Emergency Nutrition Network (ENN);IFE Core Group;USAID (2018), 3 pp.

"The purpose of this document is to provide guidance for anyone involved in humanitarian assistance who produces communications on behalf of an organisation (e.g. press releases, social media, fund raising appeals) or engages with the media (e.g. interviews). It aims to support communications expert ... more

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Effect of a Mass Radio Campaign on Family Behaviours and Child Survival in Burkina Faso: A Repeated Cross-Sectional, Cluster-Randomised Trial

Sophie Sarrassat, Nicolas Meda, Badola Hermann, Moctar Ouedrogo, Henri Someet al.

Lancet Global Health, volume 6, issue 3: e330-341 (2018), pp. 330-341

"Media campaigns can potentially reach a large audience at relatively low cost but, to our knowledge, no randomised controlled trials have assessed their effect on a health outcome in a low-income country. We aimed to assess the effect of a radio campaign addressing family behaviours on all-cause po ... more

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Exploring Journalism Practice and Perception in Developing Countries

Abiodun Salawu, Toyosi Olugbenga, Samson Owolabi

IGI Global (2018), 339 pp.

"Exploring Journalism Practice and Perception in Developing Countries is a crucial reference source for the latest scholarly material on the impacts of development journalism on contemporary nations and the media’s responsibility to inform citizens of government and non-government activities. High ... more

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A Bigger Splash – Partnering for Impact: Lessons from BBC Media Action’s Work to Improve Maternal and Child Health

Sophia Wilkinson

London: BBC Media Action (2017), 30 pp.

"Drawing on BBC Media Action’s work on maternal and child health with governmental and non-governmental partners in Bangladesh, India and Ethiopia, this paper discusses: the value of these partnerships for successful health communication; the part played by media and communication in wider health ... more

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Una voz que cambia vidas: Campañas de responsabilidad social en la radio. El caso RPP Noticias

Julianna Paola Ramírez Lozano

Lima: Universidad de Lima, Fondo Editorial (2017), 380 pp.

"Este libro relata la gestión de la campaña de lucha contra la desnutrición infantil realizada por el Grupo RPP y difundida de forma ininterrumpida a traves de su principal emisora radial, desde el 2006 hasta el 2010. Dicha experiencia representó una apuesta empresarial donde se evidenció que l ... more

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The Father Factor: How Community Video Encourages Male Involvement for Better Nutrition and Hygiene Behaviors in Niger. Evidence from the SPRING Community Video Experience

Arlington: Strengthening Partnerships, Results, and Innovations in Nutrition Globally (SPRING);USAID (2017), iv, 25 pp.

"Study findings indicate that community videos aid spousal communication in support of maternal, infant, and young child nutrition (MIYCN) behaviors even if husbands do not attend the disseminations. The visual presentation of MIYCN messages improved the transmission of information, which then facil ... more

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Terminal Evaluation of “The Partnership for Behavior and Social Change in Yemen” Project in Taiz and Hodeidah

Sadeq Noman Al-Nabhani

UNICEF;Search for Common Ground (2017), 80 pp.

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Improving Maternal and Child Health Through Media in South Sudan: Final Evaluation

Trish Doherty, Karen O’Connor

London: BBC Media Action (2017), 51 pp.

"Following decades of civil war, South Sudan still lacks a functioning healthcare system and has some of the worst maternal and child health indicators in the world. To help address this, between 2012 and 2017 BBC Media Action produced and broadcast a range of national radio programmes seeking to in ... more

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Empowering HIV Positive Youths for Treatment Adherence Through Entertainment-Education

Eliza M. Govender, Sertanya Reddy

In: Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa

Chima E. Onuekwe (ed.)

Victoria, BC: Friesen Press (2015), pp. 243-261

"Through an action media methodology, various participatory, grassroots, and traditional media methods, such as role plays, movie screenings, and drawing, were used with eight HIV-positive children to empower them to collectively respond to better treatment adherence. The paper demonstrates how, thr ... more

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Can Mass Media Interventions Reduce Child Mortality?

Roy Head et al.

Lancet, volume 386, issue 9988 (2015), pp. 97-100

"Many people recognise that mass media is important in promoting public health but there have been few attempts to measure how important. An ongoing trial in Burkina Faso (ClinicalTrials.gov, NCT01517230) is an attempt to bring together the very different worlds of mass media and epidemiology: to me ... more