mediadev library

Sort by:

Direction:

Measuring Impact of Storyline Engagement on Health Knowledge, Attitudes, and Norms: A Digital Evaluation of an Online Health-Focused Serial Drama in West Africa

Massey Philip M., Kearne Matthew D., Alexandre Rideau et al.

Journal of Global Health, volume 12, issue 4039 (2022), 10 pp.

"Cest la Vie!" (CLV) is a serial drama that entertains, educates, and promotes positive health behaviors and social change for West African audiences. The purpose of this study was to evaluate if watching the CLV Season 2 series online had an impact on people’s health knowledge, attitudes, and nor ... more

Download (0)

Persuasive Gaming in Context

Teresa de la Hera, Jeroen Jansz, Joost Raessens, Ben Schouten (eds.)

Amsterdam: Amsterdam University Press (2021), 264 pp.

"The ubiquitous presence of digital games has resulted in an expansion of the applications of these games from mere entertainment purposes to a great variety of serious purposes. In this edited volume, we narrow the scope of attention by focusing on what game theorist Ian Bogost has called 'persuasi ... more

Download (0)

Entertainment, Education, and Attitudes Toward Domestic Violence

Abhijit Banerjee, Eliana La Ferrara, Victor Orozco

AEA Papers and Proceedings, issue 109 (2019), pp. 133-137

"Entertainment education (“edutainment”) is a communication strategy that works through mass entertainment media with the aim of promoting a better context for behavior change than the delivery of information alone. We experimentally evaluate season 3 of the edutainment TV series MTV Shuga, prod ... more

Download (0)

The Effectiveness of Using Entertainment Education Narratives to Promote Safer Sexual Behaviors of Youth: A Meta-Analysis, 1985-2017

Victor Orozco-Olvera, Fuyuan Shen, Lucie Cluver

Plos One, volume 14, issue 2: e0209969 (2019), 14 pp.

"Risky sexual behaviors are associated with the transmission of sexually transmitted infections (STIs) and unwanted pregnancies, both major health concerns for youth worldwide. This review studies the effectiveness of narrated mass media programs in promoting safer sexual practices among youth in de ... more

Download (1)

Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report

Dar es Salaam: UNICEF Tanzania;CSR Group Africa (2019), xv, 14, 119 pp.

"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of ... the key target audiences through Sara Radio Programme (SRP) are being piloted in Iringa DC since 2016, with the aim of identifying elements that can be scaled up nationally. Two radio stations are carrying out the broadcast twice a week during school-term; Tanzania Broadcasting Corporation (TBC), which has national coverage and Ebony FM, with coverage that is limited to Mbeya, Iringa and Njombe regions (MIN). The SRP included developing, pre-recording and broadcasting 100 episodes. The radio drama series featured a young girl, Sara and her friends. The SRP was crafted in a way to be fun as well as engaging pupils - girls and boys, teachers and parents in discussions around key messages. Primary standard four to seven school children (10 - 14-year olds) are the main target audience for the programme. Teachers and parents were key secondary audiences that got information through direct listening and messages from children. The programme addressed social norms to promote school girls’ retention and completion. In addition, the SRP aimed at imparting a change in knowledge and attitudes towards HIV/AIDS, sexual and reproductive health, early marriage, early pregnancy, social inclusion and protection. The long-term objective of the programme is to empower girls to decide and control what happens to them, to be safe, and to pursue what they want in life. [.] Findings on SRP thematic components SRP Information: Almost all the children (93.5%, N=339) interviewed in Iringa DC confirmed that they were aware of the SRP implemented in their schools. The high percentage of awareness of the SRP by the children can be attributed to the frequency of attendance for listening to the episodes. The majority of children mentioned that Sara radio episodes were broadcasted twice a week, on Tuesday and Thursday between 1530hrs to 1600hrs. HIV/AIDS: Children were asked whether they have heard of HIV/AIDS and majority 95.9% had heard of HIV/AIDS while a mere 3.9% had not. Regarding source of information on HIV/AIDS, the majority of children (87.0%) mentioned schools/teachers as their main source, followed by parents/guardians/family (33.0%) while radios contributed 17%. On spreading of HIV virus, the majority of children (87.0%) confirmed that unsafe sex increases chances of acquiring HIV virus, against 10.7% who did not. There was a small percentage difference between boys (88.0%) and girls (85.8%) who confirmed the risks of unsafe sex on acquiring the HIV virus. [.]" (Executive summary, p. viii-ix) more

Download (0)

Accounting for Youth Audiences’ Resistances to HIV and AIDS Messages in the Television Drama Tsha Tsha in South Africa

Blessing Makwambeni, Abiodun Salawu

SAHARA-J: Journal of Social Aspects of HIV/AIDS, volume 15, issue 1 (2018), pp. 20-30

"Using cultural studies as its conceptual framework and reception analysis as its methodology, this study investigated and accounted for the oppositional readings that subaltern black South African youths negotiate from Tsha Tsha, an E-E television drama on HIV and AIDS in South Africa. Results from ... more

External Link (13)

Google Scholar (9)

WorldCat (9)

The Impacts of an Entertainment-Education Radio Serial Drama in Botswana on Outcomes Related to HIV Prevention Goals in the President’s Emergency Plan for AIDS Relief

L. Meghan Mahoney, Benjamin R. Bates

Journal of African Media Studies, volume 5, issue 3 (2013), pp. 353-367

"This study examines the effectiveness of an entertainment education (EE) programme, Makgabaneng, in reducing the spread of HIV/AIDS in Botswana. If successful, this communication intervention should result in greater self-report of attitudes, actions and knowledge related to risk reduction goals am ... more

External Link (8)

Priming Effects of a Reconciliation Radio Drama on Historical Perspective-Taking in the Aftermath of Mass Violence in Rwanda

Rezarta Bilali, Vollhardt, Johanna Ray

Journal of Experimental Social Psychology, volume 49, issue 1 (2013), pp. 144-151

"A field experiment in Rwanda investigated the impact of a radio drama designed to increase perspective-taking with regard to the history of intergroup conflict. An audio-based priming technique was used to assess the causal impact of the radio drama. Rwandan participants (N=842) listened to an audi ... more

External Link (9)

Deference, Dissent, and Dispute Resolution: An Experimental Intervention Using Mass Media to Change Norms and Behavior in Rwanda

Elisabeth Paluck Levy

American Political Science Review, volume 103, issue 4 (2009), pp. 622-644

"Deference and dissent strike a delicate balance in any polity. Insufficient deference to authority may incapacitate government, whereas too much may allow leaders to orchestrate mass violence. Although cross-national and cross-temporal variation in deference to authority and willingness to express ... more

Download (0)

Entertainment-Education and Audience Responses: The Case of Menta-Menged Radio Serial Drama in Ethiopia

Aderaw Genetu

Addis Ababa: Addis Ababa University, Master Thesis (2008), vi, 89 pp.

"This study attempts to explore entertainment-education (E-E) radio drama audience responses/reactions, their motivating factors in writing letters to the drama and the relationship between audience responses and over all program goals of the drama, Menta Menged (Crossroads), in Ethiopia. Because en ... more

Download (0)

Tsha Tsha: Key Findings of the Evaluation of Episodes 1-26

Centre for AIDS Development, Research and Evaluation (CADRE) (2005), 62 pp.

"Tsha Tsha is an entertainment-education television drama series focusing on young people and dealing with love, sexuality and relationships in a world affected by HIV/AIDS. Audience research utilised by the South African Broadcasting Corporation (SABC) showed that episodes 1-13 achieved an audience ... more

Download (0)

Institutional Review of Educational Radio Dramas
Top Insights

Mary Myers

Atlanta: Centers for Disease Control and Prevention (CDC) (2002), 134 pp.

"Taking 14 radio serial dramas from around the world shows that many aspects of the way they are organised are not replicable: what works in one context would just not work in another. This is because of the very nature of pro-social media projects: they depend so much on the personal contacts of th ... more

Download (0)

Entertainment-Education and Participation: Assessing the Communication Strategy of Soul City

Thomas Tufte

[author] (2001), 30 pp.

"The aim of this article is to introduce and analyze the case of the South Africa media NGO ‘Soul City – Institute of Health and Development Communication’ in order to discuss how an entertainment-education based communication strategy can contribute to a participatory development process. Fir ... more

Institutional Review of Educational Radio Dramas Top Insights

Institutional Review of Educational Radio Dramas
Top Insights