"This study was specfically intended to: 1. provide comprehensive insight into the public’s media consumption patterns, and its underlying causes: a) values; b) needs and interests, particularly regarding media content; c) motivation and aspirations, with specific emphasis on buying media content;
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d) financial functioning and attitudes towards different types of payment systems, etc. and 2. provide comprehensive analysis and recommendations to inform the Strengthening Media Systems Activity (SMS) programmatic approach in all aspects of media sustainability, as well as to inform organizational and business strategies and tactics of different types of media outlets on the local, regional and national levels. The research implemented in 2019 combined a variety of methods (both quantitative and qualitative) and techniques (a face-to-face-survey and computer-assisted web interviewing, or CAWI), and targeted a number of groups – a representative sample of 1500 respondents age 15 to 65 for the face-to-face survey, a sample of 100 daily internet users for web interviews, and 96 internet and local media users aged 15 to 65 for the 12 focus group discussions in Belgrade, Niš, Kragujevac, Novi Sad, Sombor, Loznica, and Zajecar. The key aim of the research was to gain an in-depth understanding of the needs, habits, and expectations of the audience, in order to facilitate rational and informed discussion about the media sector and public attitudes; and strategic decision-making by media businesses, with the starting assumption that understanding audience needs and profiling target groups constitutes integral parts of any media business strategy in terms of both preparing and formatting media content. Thus, the study was structured to facilitate the achievement of SMS objectives and to provide directions for SMS strategic and operational interventions in the following areas: 1. Content production and editorial policy, 2. Content sources and formats, 3. Interaction and community involvement, and 4. Financial sustainability." (Abstract, page 2-3)
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"El estudio de audiencia radial total Perú (urbano y rural) revela que la radio alcanza a un 89% de la población del Perú, siendo 22,4 milliones de personas que escuchan radio en una semana. Los radioyentes escuchan un promedio de 22 horas semanales. RPP es escuchada por la cuarta parte de la pob
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lación del país, logrando 6,3 milliones de las escuchas a la semana, penetración que logra alcanzar tanto al área urbana como al rural." (Página 1)
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"Trois-quarts des Nigériens possèdent un téléphone portable ou y ont accès à travers quelqu’un du foyer qui en possède un. Cet accès est de 55% pour la radio, 21% pour la télé, et 6% pour l’ordinateur. Mais juste 12% des Nigériens ont un téléphone portable avec accès à l’Interne
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t, une facilité plus grande chez les mieux nantis. La radio est la source d’information la plus utilisée, avec six Nigériens sur 10 qui l’écoutent au moins quelques fois par mois. En termes de régularité, 32% des Nigériens suivent les informations à la radio tous les jours, 13% à la télé, 6% sur Internet, 6% sur les médias sociaux, et 1% seulement via la presse écrite. Radio, télévision, Internet, médias sociaux, et presse écrite ont une constante: Ils sont davantage suivis pour les infos par les urbains que par les ruraux, par les hommes que par les femmes, et par les plus instruits que par les moins instruits." (Résultats clés)
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"Despite the efforts of the news industry, we find only a small increase in the numbers paying for any online news – whether by subscription, membership, or donation. Growth is limited to a handful of countries mainly in the Nordic region (Norway 34%, Sweden 27%) while the number paying in the US
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(16%) remains stable after a big jump in 2017. • Even in countries with higher levels of payment, the vast majority only have ONE online subscription – suggesting that ‘winner takes all’ dynamics are likely to be important. One encouraging development though is that most payments are now ‘ongoing’, rather than one-offs. In some countries, subscription fatigue may also be setting in, with the majority preferring to spend their limited budget on entertainment (Netflix/Spotify) rather than news. With many seeing news as a ‘chore’, publishers may struggle to substantially increase the market for high-priced ‘single title’ subscriptions. As more publishers launch pay models, over two-thirds (70%) of our sample in Norway and half (50%) in the United States now come across one or more barriers each week when trying to read online news. In many countries, people are spending less time with Facebook and more time with WhatsApp and Instagram than this time last year. Few users are abandoning Facebook entirely, though, and it remains by far the most important social network for news. Social communication around news is becoming more private as messaging apps continue to grow everywhere. WhatsApp has become a primary network for discussing and sharing news in non-Western countries like Brazil (53%) Malaysia (50%), and South Africa (49%). People in these countries are also far more likely than in the West to be part of large WhatsApp groups with people they don’t know – a trend that reflects how messaging applications can be used to easily share information at scale, potentially encouraging the spread of misinformation. Public and private Facebook Groups discussing news and politics have become popular in Turkey (29%) and Brazil (22%) but are much less used in Western countries such as Canada (7%) or Australia (7%). Concern about misinformation and disinformation remains high despite efforts by platforms and publishers to build public confidence. In Brazil 85% agree with a statement that they are worried about what is real and fake on the internet." (Summary, page 9)
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"In interviews with local journalists, 81 news consumers explained the qualities of trustworthy journalism, perceptions of fact-checking organizations, and expectations of transparency. A thematic analysis found balance, depth, and honesty among the most prevalent themes relating to trustworthy jour
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nalism. The usefulness of fact-checking, ability of organizations to fact-check news subjects, and the integrity of fact-checking organizations were among the most prevalent themes relating to fact-checking organizations. Regarding transparency, the newsgathering process and journalists’ professional credentials were among the most prevalent themes. Results provide implication towards building trust with news audiences." (Abstract)
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"The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than
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NGOs (57 percent), business (56 percent) and media (47 percent). There is a 16-point gap between the more trusting informed public and the far-more-skeptical mass population, marking a return to record highs of trust inequality. The phenomenon fueling this divide was a pronounced rise in trust among the informed public. Markets such as the U.S., UK, Canada, South Korea and Hong Kong saw trust gains of 12 points or more among the informed public. In 18 markets, there is now a double-digit trust gap between the informed public and the mass population." (https://www.edelman.com)
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"1. Majorities around the globe say that social media has increased their ease of communications & access to information, but are mixed on its impact on civility. On balance, it is seen as a positive, but not without its problems. (slides 8-34). 2. Four in ten (44%) admit to being duped by fake news
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at least sometimes. Fake news is seen as most prevalent on social media & the Internet, less prevalent in mainstream media. Online trolls & social media platforms are most commonly cited as the actors responsible for spreading fake news, but governments and regular users play a part. Few can agree who should police and determine what is fake. Strong majorities support all forms of actions to resist fake news, save for government censorship. (slides 35-61; 83-147). 3. The vast majority think that fake news is made worse by the internet & that it has negatively impacted their economy, and political discourse. The United States takes the lion’s share of the blame for spreading fake news, even among its own citizens. As many as two in five now trust the media less, as a result of fake news. (slides 62-82; 148-176). 4. Fewer than half express at least some degree of confidence that algorithms used in daily life are unbiased, in any context. Citizens living in more developed economies tend to be less confident in the unbiasedness of algorithms. (slides 177-195). 5. The most common reasons for a lack of confidence in the unbiasedness of algorithms include: a lack of transparency, a perception that they are exploitative by design & the absence of a human element from decision-making. By contrast, objectivity, a lack of human emotion to cloud decision-making & the absence of human influence are most frequently mentioned by those who express confidence in the unbiasedness of algorithms. (slides 196-210)" (Five key take-aways, page 6)
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"The information ecosystem in DRC is fragmented and fragile. It is characterised by a great number of media outlets, however their level of professionalism is low and their vulnerability to partisan capture is high. This fragility is replicated in the online space. The Congolese population rely heav
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ily on informal sources of information such as word of mouth, interpersonal communication with family and friends. The scarcity of reliable information open avenues for the rumours and misinformation to spread. This context presents serious challenges for the promotion of good governance and accountability that requires well informed citizens. To better address those challenges, it is necessary to understand the main sources and dynamics of information flows both offline and online, and through media and non-media channels. A consortium composed of Fondation Hirondelle (FH), Demos, Harvard Humanitarian Initiative (HHI) and the Institut Congolais de Recherche en Développement et Etudes Stratégiques (ICREDES) was created in order to provide a more holistic view of the Congolese information ecosystem and to identify opportunities for entry. Due to the limited time and resources of the study, and because of the pre-existing networks and capacities of the consortium in this region, its focus is on North Kivu. To identify the voices, networks and themes that dominated this information ecosystem in this region, three levels of analysis were chosen: 1. The sources and level of information of the local populations. This analysis was provided by HHI that implemented household surveys of large samples of populations in Eastern DRC; 2. The sources of information of local journalists. This analysis was provided by FH that surveyed a network of 18 local radios in North Kivu; 3. The network and content analysis of digital and social media provided by DEMOS [...] Findings: Radio is the primary media source of information for the population of Eastern DRC (78% of the sample listens to it occasionally and 43% daily [...] The main sources of information depend on the context and the nature of the information people are seeking [...] The results highlight the lack of reliability of information sources (46% of respondents expressed a moderate to high level of confidence in local radio, and 39% for national radio) ..." (Executive summary)
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"While global youth is often referred to as a fairly homogeneous generation of digital natives, data drawn from a survey in Jordan, Moldova, and Uganda suggests that this is not the case. Based on an instrument for measuring digital and news literacy, this paper presents a typology of five personae:
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The MIL Novice, the MIL Intermediate, the MIL Veteran, the Digital Literacy Veteran and the News Literacy Veteran. The descriptions of these five types of media users can be employed as prototypes when developing Media and Information Literacy (MIL) programs and materials for 15 to 35-year-olds." (Executive summary)
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"This report analyses the Chin media sector. It is based on research conducted by MDIF from late 2018 through December 2019, as well as a quantitative and qualitative survey conducted by Myanmar Survey Research (MSR) in May 2019. The report provides data on the Chin media operations themselves, as w
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ell as the news and information needs and preferences of their actual and potential audiences in Chin State and Sagaing Region [...] What we have found is that, in many respects, Chin media face very similar problems to their counterparts elsewhere in Myanmar. They have often been set up by individuals who are deeply committed to serving the information needs of their communities, and they are often an important source of information for their audiences. We also have found that Chin media are dealing with challenges managing the digital transition that are similar to both their national and local media counterparts, and that more than half of them are also simultaneously continuing to produce print publications that remain a valuable news source for local communities. And, like local media all over the country, MDIF’s research has confirmed that Chin media are facing a major struggle to survive financially, often having to rely on local donors and personal savings as well as more traditional revenue sources such as advertising and print copy sales." (Introduction)
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"This book gives an overview of public service media in South East Europe; referring to the ten countries, which the Media Programme of the Konrad-Adenauer-Stiftung covers. From Croatia to North Macedonia and Bulgaria to the Republic of Moldova, liberalised media markets have emerged following the c
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ollapse of socialism and its state-controlled media systems. State broadcasters have become public service media. For the first time, essential information about individual public broadcasters is being gathered. Media experts from the respective countries write, among other things, about the history, the legal framework, the financing model and organisational structures in place. The chapters are supplemented with the results of a recent representative opinion poll commissioned by the Media Programme and conducted by the research institute Ipsos. We have asked the same six questions in all ten countries. In the results summarised for the entire region, two answers are very clear: almost 70 percent of respondents say that public service media are important for democracy. Unfortunately, almost 65 percent see these channels under political influence. In South Europe, in particular, this discrepancy becomes visible and audible at demonstrations when people take to the streets against their government. Then usually public service media are focus of protests and have been criticised as mouthpieces of the government." (Preface)
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"A survey, conducted in July 2018, interviewed 750 people from the Rohingya community and 750 people from the host community (local Bangladeshi citizens) about how they access information, what they think of the information and how they communicate with aid providers. The survey tracked how perceive
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d provision of information has changed since an initial information needs assessment, carried out by Internews, in October 2017 [...] The survey shows that people feel substantially more informed in July 2018 than they did in October 2017. The Internews study in October found that only 23% of Rohingya men and women felt they had enough information to make good decisions for themselves and their family. This recent study shows that 84% feel they have enough information to make good decisions for themselves and their families and three quarters (75%) of the Rohingya community said it had become easier to get information over the last six months. This is similar to other data collected – a recent Translators without Borders study found that 68% of Rohingya refugees feel they have enough information to make decisions. During fieldwork, almost a third (30%) of Rohingya survey respondents asked the data collectors questions such as, did they know where to collect relief, or did they know anything about the Government’s plans for repatriation? This suggests that while the Rohingya community feel better informed than when they first arrived, they still have many questions, particularly around their future – only 41% of respondents said they felt informed about their options for the future. The survey showed that the current key information needs of the Rohingya and host community are around their main concerns – where to find food. The Rohingya are also worried about sourcing cooking fuel, while the host community is seeking information around financial support as a result of perceived declining employment opportunities [...] Mahjis (Rohingya community leaders) are the main source of information for Rohingya people (mentioned by 87% of participants) and are now the most trusted source of information (they were only ranked 7th in the October 2017 information needs assessment). This increase in trust may be reflective of how agencies and camp coordinators are more systematically using mahjis to share information with people in their camp block. Mahjis are the main channel through which Rohingya communities say they communicate with aid providers (mentioned by 38% of respondents)." (Executiv summary)
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