"En 2010 el Foro desplegó una nueva investigación en la que han participado ocho países: Argentina, Brasil, Chile, Colombia, Ecuador, Guatemala, México y Perú. El esfuerzo realizado por los equipos locales del Foro, con el apoyo inestimable de Fundación Telefónica y de Telefónica, ha permiti
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do que más de seiscientos colegios hayan tomado parte en ella, lo que ha supuesto encuestar a más de setenta y ocho mil menores de entre 6 y 18 años. Se ha puesto, además, un énfasis particular en que también los menores de los entornos rurales estuvieran debidamente representados en la muestra de estudio, lo que ha supuesto en muchos casos un trabajo adicional por parte de los profesores y de los equipos locales [...] los menores en los países iberoamericanos están creciendo en un contexto altamente tecnologizado, lo que plantea nuevas oportunidades y nuevos retos desde el punto de vista educativo y de la protección del menor. La importancia de éstos es tal que solo cabe una respuesta activa por parte de todas la instituciones involucradas en su educación: gobiernos, empresas, escuelas y, por supuesto, familias, deben sentirse interpeladas por la necesidad de formar a los menores en el uso responsable de las TIC. Únicamente el esfuerzo conjunto podrá conseguir minimizar los riesgos a los que se enfrentan con su uso y sacar el máximo provecho a las oportunidades que ofrece este nuevo escenario." (Introducción, página 12)
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"This report presents the full findings from a new and unique survey designed and conducted according to rigorous standards by the EU Kids Online network. It was funded by the European Commissions¡¦ Safer Internet Programme in order to strengthen the evidence base for policies regarding online saf
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ety. A random stratified sample of 25,142 children aged 9-16 who use the internet, plus one of their parents, was interviewed during Spring/Summer 2010 in 25 European countries. The survey investigated key online risks: pornography, bullying, receiving sexual messages, contact with people not known face-to-face, offline meetings with online contacts, potentially harmful user-generated content and personal data misuse. In this report, 'children' refers to internet-using children aged 9-16 across Europe." (Page 5)
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"The Research & Learning (R&L) Group, part of the BBC World Service Trust, conducted a survey with radio listeners in Warrap State, South Sudan in December 2010. The objectives of the survey were to establish an understanding of Mayardit FM’s reach with audiences in Warrap State, to provide Mayard
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it FM with information on audience needs and preferences, to help the station serve its audience better, and to collect data on audience radio listening behaviours including listening times and competitor stations." (Introduction)
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"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess
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the extent of media coverage and audience reach/access to information and types of media in Timor-Leste, as well as the reach and impact of non-media information sources; 2) provide updated baseline information to UNMIT, Government of Timor-Leste and other partners to improve future communication efforts; and 3) to evaluate the effectiveness of media campaigns conducted by UNMIT and the Government of Timor-Leste in order to improve future design. The study consists of two parts: first, a nation-wide survey of 2,500 randomly selected respondents in all 13 districts throughout the country; and, second, a series of nine focus group discussions (FGD) in seven districts to explore the survey findings. The survey represents the opinion of Timorese adults of 15 years of age or older and yields a maximum margin of error of +1.95%. Interviews were conducted in May 2010." (Executive summary, page 1)
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"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination us
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ing SMS and mobile radio. Media access and use trends are broken down by region and we profile both national and regional media outlets." (Page 5)
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The IREX Audience Measurement Survey 2011 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 3,000 individuals. The total sample consists of a representative sample of 2,600 individual
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s, as well as a booster sample of 400 Iraqi youth using new media.
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"This report focuses on South Africa and presents the results of a quantitative survey conducted on MXit, the most widely used social networking platform in the country. The first section discusses mobile internet use and social networking in the South African context, where computer and broadband i
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nternet use is low but access to mobile phones is high. The second section discusses the prevalence of chatting on MXit among adolescents and young people across all demographics in South Africa. The latter sections delve into an understanding of the behaviour of MXit users, including the reasoning behind the customary use of the phrase “Wots ur ASLR?” (What is your Age, Sex, Location and Race?). This paper is the beginning of an in-depth understanding of the digital behaviour and risks faced by MXit users, and may be used to inform future research in this regard." (Abstract)
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"The most popular types of social media in the UAE are generally the same as those used in other regions across the Middle East, North Africa, and beyond. These include social networks (Facebook), video-sharing sites (YouTube), and micro-blogging sites (Twitter), among others. UAE respondents were b
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oth generally skilled in the use of a variety of social media, and well aware of its potential ethical and practical limitations. It has served as a vital source and vehicle for news, information, business development, opinion sharing, cultural production, and entertainment. But residents were also well aware of its potential as a platform for making business and government practices more transparent, and its usefulness as a mobilizing platform for political change. Further research is needed to determine the larger impact of social media, particularly on UAE youth and women. Also, further research should be conducted to determine a more complete picture of its benefits, liabilities, and potential in an area that maintains one of world’s highest net migration rates. In the UAE, and perhaps the Gulf region at large, social media has established its place as an integral and interdependent actor in society." (Conclusion, page 22)
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Este estudio es la séptima versión de la Encuesta Nacional de Televisión que el Consejo Nacional de Televisión realiza cada 3 años desde el año 1993.
"Chilescopio es un estudio implementado por la consultora Vision Humana que se realiza anualmente desde el ano 2005, lo que permite tener un marco tendencial importante. Es un estudio cuantitativo basado en encuestas presenciales realizadas en los hogares de 1.500 personas de 15 a 80 anos, residente
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s en el Gran Santiago y las 11 principales ciudades del pais." (Página 2)
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"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
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different countries were served by the AFRRI partnership with 25 radio stations. Farmers engaged in the design and development of farm radio programming were almost 50 per cent more likely to take up agricultural practices deemed to improve their food security than passive listeners. Those in what AFRRI deemed "active listening communities" (ALCs) were 10 times more likely to adopt the practice than those farmers who had no access to the farm radio programs. Farmers demonstrated increased knowledge of agriculture innovations as a result of listening to AFRRI radio programs, with up to 96% of some radio listeners scoring at least 60% on a follow-up knowledge quiz about the promoted farm practices [.] Farmers participate in selecting the focus – or topic – of the radio campaign, choose the time of broadcast, and are intimately engaged in the ongoing development of the farm radio programming over a set number of weeks; including as central agents of the knowledge-sharing process. Lively and entertaining formats are designed to attract listeners. [.] This report presents and discusses the key findings from an in-depth evaluation of 15 round-two Participatory Radio Campaigns (PRCs) – three PRCs in each of the five countries involved in AFRRI. AFRRI examined a mix of radio stations – community, associative, commercial, and state. Tools used for this evaluation included 4,500 household surveys (300 per radio station) in 90 communities, farm visits and field measurements, key informant interviews, and collection of secondary data (from other sources, such as national agricultural extension services)." (Executive summary, page 5)
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"Farmers require varying marketing information, depending on their location, local market conditions, crops, production activities, and cultural practices. Radio has the capacity to reach a large audience, and can provide an integrated approach to market information, incorporating all these elements
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in its programming. Radio can help farmers link to new markets and buyers, strengthen their ability to negotiate prices and help them adapt crops to meet demand. Private sponsorship that emerged in response to the popularity of MIS radio programs suggests a sustainable funding model is possible. A survey of approximately 1000 household representatives living in listening communities showed that an average of 64.8% of respondents were aware of the MIS radio programs, and 84% of those who listened found the MIS radio programs to be 'very useful." (Executive summary, page 5)
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"The report presents key findings of the research in six countries: Ethiopia, Ghana, Kenya, Tanzania, Uganda and Zimbabwe. Findings were that most people believe public libraries have the potential to contribute to community development in important areas such as health, employment and agriculture.
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However, libraries are small and under-resourced, and most people associate them with traditional book lending and reference services, rather than innovation and technology." (https://www.eifl.net)
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"The Government is currently developing a Digital Radio Action Plan which is considering how national and large local stations might migrate to digital-only broadcasting at some point in the future. Small-scale radio stations, both commercial and community, would remain on FM. The Government is also
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planning to introduce a new Communications Bill in the next few years which could seek to change the way that small-scale radio is regulated. The purpose of this research is to provide an understanding of how much listeners value each type of small-scale radio in terms of the benefits they provide and to seek their opinions on the possible changes in the licensing and regulatory models currently applied to such services. Ofcom commissioned Essential Research to conduct the research and this report details its findings." (Executive summary)
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"This report offers an overview of results of an assessment that sought to investigate the audience impact of Internews’ network of five FM radio stations in southern Sudan and two transitional areas that were established to provide their communities with critical information about the peace agree
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ment, the referendum and the resettlement of returning refugees. The five stations are the first community radio stations to be established in these remote parts of Sudan. The results show communities identify strongly with their local station and listen in preference to any other available radio service. This is because they believe the information they will receive is credible, accurate and relevant to their specific community, in their local language. A high percentage of listeners also attribute their knowledge about political processes including the CPA, referendum, popular consultation and elections directly to their local FM station." (Abstract)
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"Un 41,4% de los encuestados el año 2009 declara haber leído al menos un libro durante los últimos 12 meses, mientras que un 53,9% declara no haberlo hecho y un 4,7% señala no haberlo hecho nunca por voluntad propia. Estos valores son consistentes con los datos de 2005, en que –sin que se incl
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uyera la alternativa “nunca ha leído un libro voluntariamente”– un 41% había leído y un 59% restante no lo había hecho." (Página 4)
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