"Die SIM-Studie stellt einen grundlegenden Situationsbericht zum Medienumgang Älterer in Deutschland mit einem speziellen Fokus auf digitale Informations- und Kommunikationstechnologien dar. Hierfür wurde im Zeitraum vom 22. März bis 31. Mai 2021 eine repräsentative Stichprobe von 3000 Personen
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ab 60 Jahren telefonisch befragt. Zunächst zeigen die Ergebnisse der SIM-Studie 2021, dass Seniorinnen und Senioren in Deutschland durchaus über ein reichhaltiges (Geräte)-Repertoire zur Mediennutzung verfügen: In allen Haushalten ist ein Fernsehgerät vorhanden, auch ein Radiogerät gehört bei fast allen (91 %) zur Grundausstattung. 83 Prozent haben einen Internetanschluss, 78 Prozent W-LAN. Im Besitz eines Computers sind drei Viertel der Haushalte (77 %). Ein Smartphone ist bei 72 Prozent vorhanden und auch ein Tablet ist in fast der Hälfte der Haushalte verfügbar (48%). Die Ausstattung spiegelt sich auch in der Nutzung wieder: 94 Prozent der befragten Personen sehen jeden oder fast jeden Tag fern. Auch das Smartphone wird von 63 Prozent der Personen ab 60 Jahren täglich genutzt, von zwei Fünfteln sogar mehrmals täglich (41 %). Jeder Zweite nutzt täglich einen Computer (51 %). Knapp jeder Dritte ein Tablet (30 %). Angesichts der hohen Zahlen beim Gerätebesitz und deren Nutzung verwundert es nicht, dass für einen Großteil der Befragten auch die Internetnutzung mittlerweile zum Medienalltag dazugehört: 81 Prozent geben an, "zumindest selten" online zu sein. Allerdings ist ein Alterseffekt erkennbar: Sind es bei den 60- bis 69-Jährigen 92 Prozent, zählen sich bei den über 80-Jährigen nur 51 Prozent zu den Onlinerinnen und Onlinern. Auch das Geschlecht (Männer sind häufiger online als Frauen) und der formale Bildungsgrad (Befragte mit Abitur/ Studium sind häufiger online als mit Haupt-/ Volksschulabschluss) spielen u.a. eine Rolle. Auch konkrete Online-Aktivitäten wurden im Rahmen der SIM-Studie 2021 untersucht. Bei der Frage, was die befragten Onlinerinnen und Onliner im Internet machen, kristallisieren sich vor allem vier Tätigkeiten heraus: Knapp zwei Drittel nutzen täglich WhatsApp oder vergleichbare Dienste (64 %), etwa jede/-r Zweite informiert sich zu aktuellen Themen/Nachrichten im Internet (53 %) oder nutzt Suchmaschinen (50%), über E-Mail kommunizieren 42 Prozent jeden oder fast jeden Tag. Kommunikation und Information/Recherche scheinen also wichtige Motive zur Nutzung des Internets durch Ältere darzustellen. Bei der genaueren Betrachtung des Informationsverhaltens zeigen die Ergebnisse außerdem: Das Thema ist entscheidend für die Wahl des Mediums. Steht bei der Information über "Aktuelles aus der Welt" oder das "Thema Corona" das Fernsehen bei 61 bzw. 49 Prozent der Befragten als Quelle an erster Stelle, punktet die Tageszeitung bei der Information über "Regionales" (52 %). Zur Beantworung "konkreter Problemstellungen" (43 %), Informationen zu "neuen Produkten" (40 %) oder "Gesundheit und Pflege" (26 %) wird vor allem das Internet herangezogen." (https://www.lfk.de/forschung/mediennutzungsstudien/sim-studie-2021)
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"Trust in the media varies across the region, with citizens in BiH, Serbia and North Macedonia divided in around half of those that trust and half of those that distrust the media, and a higher number of citizens in Kosovo, Montenegro and Albania having trust in the media. The highest trust is expre
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ssed by citizens in Kosovo (64% of citizens trust and 35% distrust the media) and the lowest in BiH (48% of citizens that trust, compared to 49% that distrust the media). Similarly, trust in the public service broadcaster varies across the region, being the highest in Kosovo (76%) and the lowest in BiH and Montenegro (in BiH between 32% for RTRS and 43% for RTVFBiH, and 48% in Montenegro). In some countries of the region, there is a clear division of trust-distrust in the public service broadcaster indicative of an ethnic and/or political divide." (Page 19)
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"The survey found that 58% of Kenyans interviewed consume TV content on a typical day. This translates to approximately 16,740,493 Kenyans aged above 15 years who consume TV content. This is a drop from 74% of the respondents recorded in the 2020 survey. Across the regions, 60% of persons in North E
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astern, 57% of people in Western, 45% of people in Nyanza and 42% of people in Coast regions do not consume TV content. The average time per day spent watching TV was calculated to 2 hours. This is lower than the global average time spent watching TV, which is 3 hours, 24 minutes. Approximately 19% and 64% of the people access TV content via Pay TV decoders and free to air set top boxes. The most watched content on TV includes news, entertainment, religious and sports content, with at least 11% of all the mentions made by respondents. A total of 70% of the content consumed is on local TV content, compared to 30% of foreign TV content. Citizen TV, KTN Home and NTV had 27%, 11% and 9% of all the mentions respectively, as one of the 3 most watched TV channels by respondents. Some of the respondents could not however distinguish between KTN Home and KTN News. Across the country, radio content is consumed by 74% of Kenyans on a typical day. This translates to approximately 21,459,073 Kenyans who consume radio content. This proportion is not different from the proportion recorded in 2020 survey. The average time per day spent listening to radio was calculated to 2 hours. This is higher than the global average time spent on listening to radio, which is 1 hour [...]" (Executive summary)
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"There is a growing body of evidence from rigorous evaluations demonstrating the effectiveness of education entertainment – ‘edutainment’– interventions in achieving development outcomes. Building on this research, this study presents the results of a pioneering quasi-experimental evaluation
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of Navrangi Re, a 26-episode television drama aired in India in 2019. The show was the first ever edutainment broadcast on commercial television in India. It aimed to influence sanitation behaviours through changing knowledge and attitudes, increasing risk perception, stimulating conversations, building collective efficacy, and creating social disapproval against poor faecal sludge management practices. The evaluation compared changes in outcomes of those exposed to the TV show with those unexposed, applying differences-in-differences estimation to a panel of 2,959 respondents. Baseline balance tests show high comparability between exposed and unexposed respondents. It found exposure to the drama led to significant changes in most outcomes with 37% of those who watched at least one episode showing behavioural intent to act, rising to 78% of those who had watched at least seven episodes. The show reached 59.6 million unique viewers, confirming drama as an effective, low cost and scalable tool to engage people around faecal sludge management – a critical and hard to address issue." (Abstract)
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"The EU Support to Democratic Governance in Nigeria (EU SDGN) project funded by the EU employed a ‘social media first’ approach to strengthen the political knowledge, understanding, discussion and efficacy of young (18-24 years) women and men across all 36 states and FCT in Nigeria. High-impact
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social media content in the form of infographics, short factual films, still photographs, short drama skits and Public Service Announcements were produced and posted under the EU SDGN project (and MI-VotE project) across our BBC Media Action Arewa (Hausa) and Naija (English) Facebook and Instagram platforms to share balanced information on electoral and political processes, role model political participation, and engage young Nigerians in social issues that matter to them. The project also strengthened the capacity of media organisations across Nigeria to provide more trusted, accurate and balanced social media content that meets audience needs." (Page 1)
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"El presente trabajo se propuso identificar el uso, la dependencia y la confianza que se tuvo en los medios de comunicación y los medios sociales al inicio de la cuarentena decretada por el Estado mexicano con motivo de la llegada del nuevo coronavirus a México. Para responder al objetivo señalad
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o se recurrió a la técnica de la encuesta. Los resultados indican que durante el periodo de la cuarentena hubo un aumento notable tanto del uso de los medios de comunicación como de los medios sociales. También muestran que aun cuando las evidencias dan fe de que los medios sociales (internet y sus aplicaciones) fueron las herramientas más utilizadas, en la ciudad de Monterrey (Nuevo León) y su área metropolitana las personas respondieron que los medios de comunicación fueron el recurso que les ofreció la mejor información sobre el tema. En específico, sostienen que fueron los noticieros de televisión el recurso del cual obtuvieron la información más confiable para tomar las decisiones y afrontar la crisis de salud." (Resumen)
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"TV is the most popular media platform. Majority of TV viewers and radio listeners watch and listen to those media weekly. Urban, educated and younger people watch TV more than rural, less educated and older people. Men listen to radio and use internet more than women [...] A nationally representati
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ve sample of 2,729 adults aged 18+ in Afghanistan were interviewed over the phone in February and March." (Page 1)
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"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin
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g behaviour change through presenting preventative behaviours as: Being a responsible member of your community; showing you care and respect others; the right thing to do as a Somali. The campaign features: Ten audio PSAs broadcast on national and local radio featuring a witty character called Captain Suleiman, a radio disc jockey who encourages uptake of preventative behaviours while responding to listeners troubles in an ‘agony aunt’ style format. Eight stand-alone video PSAs distributed on TV and social media, produced in a variety of styles and featuring different characters including a caring grandson, a poet, an imam and a visually challenged TV anchor [...] PSAs have reached approximately 4.8 million adults (57% of the Somali adult population), 46% directly and 11% indirectly (see more information on the following pages). Audiences reported that the PSAs had improved their knowledge around COVID-19 preventative measures, with 65% of the PSAs audience reported to have learned ‘a lot’ after watching/ listening to the PSAs. 58% reported to have learned something about ‘handwashing/ hands hygiene’, and 44% reported to have learned something about the importance of wearing a mask. 61% of the audience reported to have discussed the PSAs with other people. This is also a very positive outcome, since discussion within the family/ community is a key driver of behaviour change." (Page 1)
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