"Das Craftbook ist ein Werkzeugkasten, der innovative Projekte in kirchlichen Organisationen beschleunigt. Als zusammenhängendes Framework lassen sich die Tools und Methoden sowohl zur langfristigen Prozessplanung, zur Stärkung des Markenprofils als auch zur Gestaltung von einzelnen Arbeitsphasen
...
nutzen. Es begleitet Dich von der Formulierung eigener Mission Statements über die Definition von Zielgruppen bis hin zur Wettbewerbsanalyse, Entwicklung einer Markenstrategie und Produktimplementierung." (Verlagsbeschreibung)
more
"The Mothers Union (MU) was beginning to feel its age. Founded 140 years ago it had grown into a social movement of more than 4 million members. But in many places their members felt it had become increasingly inward-looking and ineffective. A radically participative theory of change process, called
...
MULOA (Mothers’ Union Listening, Observing and Acting), that listened to over 200,000 people in 36 countries between 2017 and 2019, helped breathe new life into this global movement. The learning from this experience has significant implications for development actors, whether faith-based or secular. MULOA showed it is possible to listen at scale. Theory of Change does not have to be a top-down, office-based, process. Participatory activities created safe spaces for mind and heart dialogue, engaging deeply with people’s emotions and faith to catalyse personal transformation. Changes in individual members catalysed major shifts in MU’s identity, strategy, structures and ways of working. It created a member-led evidence base for MU global strategy that reflected localised priorities. Together with concurrent shifts in MU governance, MULOA contributed to a genuine shift towards a more truly global and interconnected movement. Becoming a more listening, trusting and strategic organisation has since proved vital in helping MU be more agile and adaptable in responding to the COVID-19 crisis." (Introduction, page 3)
more
"Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ideas, fosters collaboration, jump-starts co-creation and boosts innovation. This book will help brush aside misconceptions that may have prevented you using these techniques in
...
your workplace. You don't need Van Gogh's artistic talent or Einstein's intelligence to harness the power of visual thinking and make your company more successful. With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start generating change by integrating visual communication into your business setting." (Back cover)
more
"Ein verschärfter Wettbewerb im Internet und kurze Innovationszyklen fordern den Journalismus heraus. Rinsdorf zeigt, wie man erfolgreich digitale redaktionelle Strategien entwickelt. Er führt durch den gesamten Prozess: von der Analyse über die Entwicklung strategischer Szenarien und das Design
...
von Geschäftsmodellen bis hin zur Konzeption von neuen Medienprodukten." (Verlagsbeschreibung)
more
"The Union of Tanzania Press Cubs, UTCP, is an umbrella organisation, which supports a total of 28 local Press Clubs all over the country. The organisation describes its vision as: “A democratic Tanzania fully embracing a free, independent and robust media”, and the mission is formulated as: “
...
To create an environment that enables strong, efficient and effective Press Clubs in Tanzania which eventually contribute towards a democratic and just society.” The evaluation concludes that the UTPC does have the potential to contribute to a democratic development in Tanzania as described in the vision and mission statements. It is the only member based media organisation with a national coverage." (Back cover)
more
"Why Create a Theory of Change? It is no longer enough for nonprofits to do “good work.” With growing competition for social change dollars it is absolutely crucial that nonprofits develop their own Theory of Change. Funders, policy makers and board members are increasingly demanding that nonpro
...
fits explain what social change they are trying to achieve. It used to be enough for a nonprofit to talk about what it produced (or “outputs”), such as meals served in a soup kitchen, hours spent reading to a child, beds provided in a homeless shelter, but that just doesn’t cut it anymore. In a world where there are fewer and fewer dollars and more and more nonprofits fighting for those dollars, people are increasingly asking what a nonprofit organization ultimately exists to do. It is not enough to create outputs. The question must increasingly become, “Did anything really change because of our work? Did the lives of those in our program change, and did the community change?” If you want to raise more money, chart a strategic direction, make your nonprofit more effective, get your board engaged, and achieve your mission, you need a Theory of Change." (Page 1)
more
"Strategic Planning for Nonprofit Organizations, Third Edition, offers a conceptual framework and detailed process suggestions for strategic planning by nonprofit organizations. For readers of one of the first two editions, much will look familiar, but much is new as well. The logic and flow of the
...
process are the same, but we have broken out the middle section into a few more specific steps. In particular, we have added more detailed guidance on developing the program strategy and business model. The book is the product of the authors’ experience as planning and organization development consultants. The concepts, process design, and language presented here have been shaped by our strategic planning work with hundreds of nonprofit organizations. Many of the worksheets and approaches to formulating strategy were developed while working with individual clients in response to particular situations. Our approach is informed by the work of many published authors and dozens of colleagues, including in particul ar the wisdom and experience of our colleagues at CompassPoint Nonprofit Services, where we both worked for many years. We hope that this book provides you with a practical approach that is comprehensive, without being either overly complex or unduly simplistic. The user-friendly tools and techniques will help you put the framework into action. Those who have experience with strategic planning will find the book a useful refresher and a one-stop source book of fundamental concepts and techniques; those without such experience will find it a valuable introduction to what strategic planning is—and is not—and how to make the best use of the process." (Preface)
more
"This publication responds to the increasing need for organisations to think and plan strategically about managing and using their information and knowledge resources in an efficient and effective manner. Lack of strategy for information and knowledge management was identified as a major gap when CT
...
A conducted a series of needs assessment studies across the ACP regions to gain an insight into the needs and capacities of various actors in the agricultural and rural development sector. Further gaps were observed due to lack of information sharing and dissemination approaches within institutions, making it difficult for organisations to learn lessons from past practices and effectively plan, monitor, and evaluate their activities. The studies covered hundreds of agricultural and rural development (ARD) institutions and consultations were held with senior policy-makers and planners from a wide crosssection of institutions. The need to help organisations develop and implement an information and communication management (ICM) strategy emerged as the top priority, which bodes well with CTA’s current emphasis on integrating knowledge management (KM) with ICM, as reflected in its new strategic plan. Based on a thorough review of what had been done in this area, CTA embarked on the development of two publications – a Facilitator’s guide and a User’s manual – in collaboration with ICM and KM practitioners. The exercise involved writing, organising regional methodology validation and training of trainers workshops in the Caribbean, Pacific, Southern, West and Eastern Africa. The manuals are the output of a highly collaborative and consultative process aimed at filling a clearly identified need. The manuals stress the importance of teamwork, consultation and getting the buy-in of all stakeholders who will be affected by and involved in the actual crafting of the ICKM strategy. They examine implementation, monitoring and evaluation issues with useful tips and tricks." (Foreword, page vii)
more
"The Guide presents principles, minimum standards and best practices, business processes, references and tools deemed important for effective, efficient, and sustainable organizations. The Guide consists of ten chapters that cover the key functional areas of most organizations. Each chapter (and ind
...
eed each step and process within each chapter) can be used as a stand-alone document. With the exception of Chapter 3, Health and Human Services Regulations, the chapters in the Guide can be used by many different types of organizations, in many sectors (such as agriculture, health, peacebuilding, water supply, nutrition, education, or environment.) CRS offers the Guide as an adaptable tool which may be used to develop new, or strengthen existing, policies, processes and practices." (About the guide, page 7)
more
"[...] Radio Nawal Estéreo [es] una emisora indígena que transmite en idiomas K’iche, Kat’chiquel y castellano. Está ubicada en la localidad de Nahualá que, traducido al español, significa «el espíritu de las aguas». La ciudad, con unos 70.000 habitantes, huele a leña y a resistencia y
...
parece haber sido intencionalmente dibujada en medio de montañas verdes. Su población de origen maya muestra aún los rasgos propios de su cultura. Las mujeres adornan el pueblo con los colores de sus wipiles (blusas) mientras son pocos los hombres que aún lucen sus ropas tradicionales. Radio Nawal Estéreo acompaña al pueblo maya a través de mensajes que se construyen con su propia lengua, donde se comparten costumbres y esperanzas. En las páginas que siguen se encuentra, además del perfil de la emisora, la riqueza del proceso de formación radiofónica que vivió Radio Nawal Estéreo impulsado por la Asociación Latinoamericana de Educación Radiofónica (ALER). Una riqueza que te invitamos a compartir, para conocer sus pasos, descubrir sus potencialidades y aprender de su trayecto. La primera parte expone los detalles referidos a la sistematización. La segunda descubre el escenario en el cual se desenvuelve la experiencia radiofónica. Luego nos referimos a las características más importantes de Radio Nawal Estéreo. La cuarta parte expone de qué manera el Proyecto Político Comunicativo (PPC), como propuesta pedagógica y metodológica, permitió actualizar los sentidos de lo que hacen, incorporar nuevos conocimientos y capacitarse. Por último, la quinta parte expresa lo que el camino dejó como aprendizajes." (Introducción, página 9-10)
more
"This is an overview of strategic planning tools designed for Nepalese community radios. In plane language, it introduces to the basics of strategic planning, situation and stakeholder analysis, long-term vision and guiding principles, identification of risk factors, definition of indicators and the
...
implementation of strategic planning. Many graphs and tables illustrate and facilitate the use of the different concepts, as well as the concrete example of a strategic plan in the annex. Every issue is treated quite briefly, so maybe reading this manual will not be enough to really start a strategic planning process. Nevertheless, it serves the purpose of an introduction quite well." (CAMECO Update 3-2009)
more
"Viele Medienberater haben in den vergangenen Jahren »Erfolgsstrategien« für Radioprogramme verkauft. Alle diese Strategien haben eines gemeinsam: In einigen Märkten funktionieren sie, in anderen scheitern sie kläglich. Jens-Uwe Meyer zeigt, dass es kein Patentrezept gibt, das ein Programm zum
...
Erfolg führt, sondern dass jeder Markt anders, jedes Programm individuell ist. Radio-Strategien von der Stange funktionieren nicht. Das Buch wirft einen kritischen Blick auf die Media-Analyse, zeigt die Möglichkeiten und Tücken der Marktforschung auf und stellt ein Modell für die ganzheitliche Steuerung von Radioprogrammen vor. Dieses strategische Modell umfasst sämtliche Bereiche des Programms: Nur wenn Musik und Moderation, Claims und Slogans, Trailer und Promos, Senderaktionen und -promotions, strategische Programmmarken und das Wortprogramm sinnvoll aufeinander abgestimmt sind, kann ein Sender seine Ziele optimal erreichen. Das Buch stellt den Gesamtprozess der strategischen Programmplanung systematisch und verständlich dar. Es enthält Beiträge von Radiopraktikern aus Marktforschung, Programmleitung, Moderation und Beratung. Das versammelte Hintergrundwissen und zahlreiche Beispiele machen es zu einem nützlichen Ratgeber für die Programmsteuerung und -planung." (Verlagsbeschreibung)
more
"Ce manuel est destiné particulièrement aux formateurs qui seront amenés à intervenir in situ dans des radios souhaitant un renforcement de leurs capacités dans le domaine de la pratique du journalisme radio ou dans celui du management. S’inspirant de cette première expérience pilote menée
...
au Burkina Faso, mais également d’autres interventions initiées auprès des entreprises de presse écrite du Mali et de la République démocratique du Congo, la première section de ce manuel capitalise la méthode in situ en attirant l’attention sur ses avantages, mais aussi son caractère délicat et les précautions nécessaires à adopter par le formateur. La seconde partie constitue un outil de formation pratique au journalisme radiophonique et s’accompagne d’extraits sonores et d’exercices disponibles sur le CD-Rom ci-joint. La troisième partie propose un module de spécialisation des personnels chargés de l’administration et de la gestion d’une station de radio communautaire ou commerciale : elle s’appuie également sur des documents de référence qui seront utiles pour la mise en oeuvre concrète des recommandations." (Préface)
more