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Craftbook: Markenkommunikation und Produktentwicklung für kirchliche Pionier*innen
Key Guides
Freiburg: Herder (2022), 216 pp.
"Das Craftbook ist ein Werkzeugkasten, der innovative Projekte in kirchlichen Organisationen beschleunigt. Als zusammenhängendes Framework lassen sich die Tools und Methoden sowohl zur langfristigen Prozessplanung, zur Stärkung des Markenprofils als auch zur Gestaltung von einzelnen Arbeitsphasen
...
Revitalising a Social Movement Through a Global Theory of Change
Oxford: INTRAC (2020), 19 pp.
"The Mothers Union (MU) was beginning to feel its age. Founded 140 years ago it had grown into a social movement of more than 4 million members. But in many places their members felt it had become increasingly inward-looking and ineffective. A radically participative theory of change process, called
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33 Werkzeuge für die digitale Welt: Die erfolgreichen Methoden der Tech-Giganten und wie jeder diese nutzen kann - Moonshot Thinking, Team Canvas und vieles mehr
München: Redline Verlag (2019), 270 pp.
"Tech-Giganten wie Facebook, Google und Co. haben es vorgemacht: Sie haben sich von Start-ups zu Global Playern entwickelt, die der Branche ihre Spielregeln aufdiktieren, und die traditionellen Unternehmen zwingen, sich den veränderten Marktbedingungen anzupassen. Und sie haben hierfür ganz eigene
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Redaktionelle Strategien entwickeln: Analyse - Geschäftsmodelle - Konzeption
Konstanz: UVK (2017), 160 pp.
"Ein verschärfter Wettbewerb im Internet und kurze Innovationszyklen fordern den Journalismus heraus. Rinsdorf zeigt, wie man erfolgreich digitale redaktionelle Strategien entwickelt. Er führt durch den gesamten Prozess: von der Analyse über die Entwicklung strategischer Szenarien und das Design
...
Visual Thinking: Empowering People & Organizations Through Visual Collaboration
Amsterdam: BIS Publishers (2017), 144 pp.
"Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ideas, fosters collaboration, jump-starts co-creation and boosts innovation. This book will help brush aside misconceptions that may have prevented you using these techniques in
...
Evaluation of the Union of Tanzania Press Clubs Strategic Plan 2011-2015
Stockholm: Swedish International Development Cooperation Agency (Sida) (2016), 55 pp.
"The Union of Tanzania Press Cubs, UTCP, is an umbrella organisation, which supports a total of 28 local Press Clubs all over the country. The organisation describes its vision as: “A democratic Tanzania fully embracing a free, independent and robust media”, and the mission is formulated as: “
...
Design a Theory of Change
Social Velocity (2015), 17 pp.
"Why Create a Theory of Change? It is no longer enough for nonprofits to do “good work.” With growing competition for social change dollars it is absolutely crucial that nonprofits develop their own Theory of Change. Funders, policy makers and board members are increasingly demanding that nonpro
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Strategic Planning for Nonprofit Organizations: A Practical Guide for Dynamic Times
Key Guides
Hoboken, NJ: Wiley, 3rd ed. (2015), xvii, 283 pp.
"Strategic Planning for Nonprofit Organizations, Third Edition, offers a conceptual framework and detailed process suggestions for strategic planning by nonprofit organizations. For readers of one of the first two editions, much will look familiar, but much is new as well. The logic and flow of the
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Information and Communication Management Strategy Development: A Toolkit for Agricultural and Rural Development Organisations. Facilitator's Guide
Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (2012), ix, 147 pp.
"This publication responds to the increasing need for organisations to think and plan strategically about managing and using their information and knowledge resources in an efficient and effective manner. Lack of strategy for information and knowledge management was identified as a major gap when CT
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Institutional Strengthening: Building Strong Management Processes
Baltimore: Catholic Relief Services (CRS) (2011), 666 pp.
"The Guide presents principles, minimum standards and best practices, business processes, references and tools deemed important for effective, efficient, and sustainable organizations. The Guide consists of ten chapters that cover the key functional areas of most organizations. Each chapter (and ind
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Medición y evaluación en comunicación
Málaga: Instituto de Investigación en Relaciones Públicas (IIRP) (2011), 112 pp.
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
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Capacity Works: The Management Model for Sustainable Development
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), iii, 289 pp.
Media Programming: Strategies and Practices
Boston: Thomson Wadsworth, 8th ed. (2009), xiii, 466 pp.
"Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, in
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"[...] Radio Nawal Estéreo [es] una emisora indígena que transmite en idiomas K’iche, Kat’chiquel y castellano. Está ubicada en la localidad de Nahualá que, traducido al español, significa «el espíritu de las aguas». La ciudad, con unos 70.000 habitantes, huele a leña y a resistencia y
...
Community Radio: Strategic Planning Manual
Key Guides
Kathmandu: Community Radio Support Center (CRSC), Nepal Forum of Environmental Journalists (NEFEJ) (2008), 66 pp.
"This is an overview of strategic planning tools designed for Nepalese community radios. In plane language, it introduces to the basics of strategic planning, situation and stakeholder analysis, long-term vision and guiding principles, identification of risk factors, definition of indicators and the
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Manual de planificación estratégica para el fortalecimiento de nuestras radios
Key Guides
La Paz: Educación Radiofónica de Bolivia (ERBOL) (2008), 60 pp.
Auditoría de comunicación: Un método de análisis de las comunicaciones públicas
Buenos Aires: La Crujía; Editorial DIRCOM (2008), 118 pp.
Radio-Strategie
Key Guides
Konstanz: UVK (2007), 211 pp.
"Viele Medienberater haben in den vergangenen Jahren »Erfolgsstrategien« für Radioprogramme verkauft. Alle diese Strategien haben eines gemeinsam: In einigen Märkten funktionieren sie, in anderen scheitern sie kläglich. Jens-Uwe Meyer zeigt, dass es kein Patentrezept gibt, das ein Programm zum
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