"This supplement to the 2019 Global Annual Results Reports highlights achievements over the past year which illustrate concrete ways in which C4D approaches strengthen UNICEF programming. The report also highlights challenges identified and immediate priorities to address them. C4D contributes to ad
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dressing the behavioural and often deep-rooted development challenges of a social and behavioural nature, ranging from stigma and discrimination that excludes access to services for vulnerable groups; myths and misconceptions that preclude adoption of key family practices (such as breastfeeding, immunization and menstrual hygiene); perceptions and expectations that hold harmful social norms in place; and empowerment of community networks to engage in participatory planning and monitoring. C4D is also a critical component of humanitarian responses, whether to address disease outbreaks, conflict or natural disasters, and UNICEF C4D is a recognized global lead for Risk Communication and Community Engagement (RCCE). In both development and humanitarian contexts, C4D, with its focus on life-saving information, behaviour change, social norm transformation and community empowerment, prioritizes “people-centred development” which is the core aspiration of the SDGs. The C4D global theory of change (see Annex 1) identifies four main behavioural outcomes that contribute to programme achievements: increased demand for services; uptake of key family and community practices; adoption of positive social and behavioural norms; and engagement and empowerment of communities in both development and humanitarian contexts." (Executive summary, page 2-3)
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"This document showcases a selection of success stories that have contributed to improving awareness of, and responses to, Violence Against Women (VAW) in Cambodia since 2012. It intends to highlight successes using media and communications investment to ending violence against women (EVAW). Here yo
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u’ll find stories from Cambodia; real stories about the champions and the implementing partners who make EVAW possible. Importantly, these stories are closely aligned with ABC ID’s expertise in media and communication. In each case study we include: testimonials; key success factors; key impacts; lessons learned and/or challenges." (Scope, page 4)
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"Through understanding audience members’ priorities, views and experiences, Yay Kyi Yar ['Towards Clearer Water', a factual magazine radio programme] has been able to engage and inspire people. Listeners were driven by stories of ‘people like them’ achieving things they had not thought possibl
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e, which motivated them to change their own practices. The research evaluation found that listeners are most interested in, and likely to remember, content that is relevant to them. For most people, this means information about how to make their money go further – content that they cannot readily access elsewhere. The information that listeners particularly appreciated and were most likely to act upon was guidance that was simple to understand and easy to put into practice. U U Pike San ['Mr Money', a radio character who is funny and speaks in a clear and simple way] was key to audience appeal because of his humour and his practice of sharing one simple, achievable action per episode. This research briefing focused on the financial management information included in Yay Kyi Yar. However, the evaluation found that listeners also gained knowledge about how to manage the risks of migration from listening to the programme. Listeners who were either migrants or potential migrants themselves, or who had migrants in their family, were particularly interested in the information on jobs and migration shared on the programme." (Conclusion, page 7)
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"Economic incentives and the participation of communities can both be powerful drivers of successful innovation and expansion. This article explores a sample of “best cases” applying innovative technologies to solve urgent problems and looks into how the communication of innovative ideas for dev
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elopment could be fostered in order to make solutions available to those who need and might use them." (Abstract)
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"Through accounts and analysis of specific projects across four continents, the authors show how communication has been used to mobilize societies, to facilitate democratic participation, and to help people acquire new knowledge and skills. The book focuses on community radio and video, and health c
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ommunication, with major sections on projects in Mexico, Colombia and the Philippines. Colin Fraser was one of the founders of the FAO communication section. Sonia Restrepo-Estrada has worked for a long time as a communication specialist for UNICEF in matters of health, nutrition and women's and children's rights." (InteRadio 1/98; Media Development 2/99)
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