"This working paper tells the story of the growth of independent radio for small enterprises in Uganda, and Ghana. It describes how the radio program Nekolera Gyange (I Run My Own Business) was initiated, how it engages and helps small enterprise listeners, and how it achieved commercial viability.
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The paper explains how the concept has been transferred to rural Uganda and to Ghana, and the adaptations that were made along the way. In order to assist others in initiating similar programs, the paper presents lessons learned and FIT strategy for supporting the development of more commercial SE radio programs around the world.." (Page vii)
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"Much research on urban development is supply-led - generated by the interests of donors and researchers in the North rather than the needs of poor households in the growing cities of the South, Communicating for Development focuses attention on the most fundamental of questions about development: h
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ow can the lessons of good practice and innovation and the results of research benefit the poor? The book offers in-depth discussion about how the communication process works - or doesn't work. It questions and challenges: who are the stakeholders; what are the best vehicles for transferring knowledge; why are local networks and intermediaries so important; what can hinder the communication process; and how may these gaps and barriers be overcome? Moreover, the book challenges traditional participatory methods of relating to the needs of poor urban communities and proposes instead the application of new communication and knowledge management methods currently used in business management." (Publisher description)
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"The article tells the success-story of the program 'Hands On', produced by the international communications agency Television Trust for the Environment (TVE). Since 1984 this agency has been working with all main issues concerning environment and developement. The most successful program 'Hands On'
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provides practical information about the use of 'green' technology. Thus the filmed projects deal with success stories drawn from agriculture, agroprocessing, enterprise, energy, building, water and others. As there was a great response of the audience TVE has established an Information Service Unit for further information about the topics confered to." (Abstract)
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"The theme of the 2001 Indaba at the Zimbabwe International Book Fair was devoted to “Changing People’s Lives: Promoting a Reading Culture in Africa”, and this volume brings together 34 of the papers that were presented, together with a record of some of the discussions that took place followi
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ng each presentation, the conclusions from some sessions, and concluding remarks. Papers are presented in five parts: Plenary Sessions, Publishing, Writing, Scholarship, and Policy & Access. The papers – from contributors in anglophone, francophone, lusophone, and North Africa – examine some of the “obstacles and opportunities inherent in the ambiguities of the continent’s complex post-colonial linguistic inheritance.” What are publishers, writers, booksellers, and governments doing, or not doing, to overcome these obstacles? Is the indigenous linguistic richness of the continent a drawback or a benefit for the publisher? Participants in the Policy & Access sessions also addressed issues such as strategies for targeting readers, strategies for promoting readership, and policy implications for developing a reading culture." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2232)
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"The press in transition" chronicles and evaluates the experiences of six press institutions in four markedly different media systems. The book adopts a comparative framing to explore press functioning worldwide, and to draw preliminary conclusions about the press in transition. At the heart of the
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study, however, is an up-close portrait of institutions and individuals. Adam Jones is a professor of International Studies at the Center for Research and Teaching in Economics (CIDE) in Mexico City. He holds a Ph.D. in Political Science from the University of British Columbia." (Catalogue Deutsches Übersee Institut 2002)
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"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)
"La mondialisation des médias est souvent perçue comme une menace pour la souveraineté ou l'identité nationale des pays du Tiers Monde. Elle est en revanche rarement envisagée sous l'angle de ses effets potentiellement subversifs dans ceux de ces pays où le pouvoir, soucieux de son monopole po
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litique, s'efforce d'exercer un strict contrôle sur les moyens d'expression locaux. Approcher l'action des médias transfrontières à partir, aussi, de leur aptitude à contourner les mesures de censure, tel est l'objectif de cet ouvrage collectif. Les huit auteurs, de sept nationalités différentes, décentrent donc la perspective. Ils mettent en lumière les voies largement clandestines par lesquelles les flux de communication transnationaux plus ou moins indésirables s'infiltrent dans les sociétés, les usages qu'en font les populations, les défis sociopolitiques dont ces flux sont porteurs pour l'État ou d'autres formes d'autorité. Ne sont pas seulement étudiés les enjeux attachés à la circulation d'informations prohibées, mais également ceux liés à la diffusion de programmes de divertissement à la grande force d'évocation. Après avoir, en introduction, retracé les controverses théoriques suscitées par le thème du Tiers Monde face à l'internationalisation des médias, les chapitres de ce livre analysent tour à tour l'impact des radios et télévisions internationales en Afrique sub-saharienne ; le développement de la vidéo et des paraboles en Iran ; l'immixtion des chaînes étrangères en Tunisie et en Algérie ; les stratégies de la radiodiffusion gouvernementale américaine vers Cuba ; la présence des médias sud-coréens en Corée du Nord et l'apparition d'Internet en Chine." (Description de la maison d'édition)
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"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr
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ovides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end." (Publisher description)
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"During the last six years, the Asociación Latinoamericana de Educación Radiofónica (ALER) carried out two main investigations on popular radio in Latin America: on the one hand an external evaluation (in 1996/97) of the strengths and weaknesses of ALER's strategies and lines of action, and on th
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e other hand (in 2000/2001) a diagnosis of the impact of the associate members. The author, one of the two coordinators of the second study, compares the different objectives, methodologies and results of the two experiences. The two studies met their main objectives. The 1996 evaluation led to the implementation or correction of some aspects of the institutional logic, while the 2000 diagnosis led to a broad process of reflection." (Summary)
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"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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ar? Is it worthwile to attend the Frankfurt book fair? When should editors rent direct mailing lists? How to organize the overseas distribution? The author gives no simple recipes in this book, but he describes the experiences he has accumulated for more than thirty years of professional life in Africa-related publishing. The text is organised into four parts: Marketing and Promotion, Overseas Distribution and Rights Sales, Case Studies, and Resources. Five case studies deal with book marketing and distribution in Africa, India, the Caribbean and the Pacific, and the sixth case study highlights the experience of African Books Collective in marketing African books worldwide. A special chapter presents an overview of the internet as a tool for book professions in developing countries. This handbook is an excellent overview of the current state in marketing academic books in developing countries." (CAMECO Media Forum)
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