"This book presents practical lessons from 15 years of experience on the part of the U.S. Agency for International Development (USAID) in promoting the health of infants and children in developing countries. It has been compiled by the Academy for Education Development which conducts the Communicati
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on for Child Survival or HEALTHCOM project for USAID. The book is a collection of 24 case studies and anecdotes produced by developing country and U.S. programme implementors in confronting the challenges of diarrhoeal dehydration, vaccine-preventable diseases, acute respiratory infection, malaria and inadequate nutrition. It illustrates different aspects of a systematic approach to influencing behaviour among the family, the community, and the health care provider. The examples demonstrate the importance of balancing demand creation activities with service delivery support, and the need for advocacy at the highest leadership levels. The field notes are divided into six categories: 1) research: the foundation of decisions; 2) strategies for behaviour change; 3) designing effective materials; 4) principles and tools for training; 5) new policies, new products, new markets; and 6) management for the long term." (https://www.ircwash.org/resources)
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"El libro reúne las experiencias de diez destacadas rádios populares u organizaciones de capacitación, mostrando los cambios metodológicos y del contenido en el transcurso de los últimos 30 años y señalando las posibilidades y los límites de educación por radio. Se trata de Radio Santa Mar
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a de la República Dominicana (desde 1963), de ICER de Costa Rica (desde 1973), de Radio San Gabriel (desde 1955) y PARI (desde 1988) de Bolivia, de ERPE (desde 1962), Radio Latacunga (desde 1981) e IRFEYAL (desde 1974) de Ecuador, de Radio Cutivalú de Perú (desde 1985), Radio Fe y Alegría de Venezuela (desde 1975) y de PEBA de El Salvador (desde 1986). Aparte de estas experiencias concretas el libro documenta las reflexiones y pautas que fueron frutos de un seminario llevado a cabo el año pasado por ALER y La Red Latinoamericana de Información y Documentación de Educación (REDUC)." (CAMECO Media Forum 2-1994)
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Nach einem historischen Teil folgt der empirisch-analytische Hauptteil der Arbeit mit einer Befragung von Autoren sowie die Analyse der Themenwahl der WDR-Morgenandachten. Die Autorin kommt zum Schluss, dass der Anspruch der Morgenandachten, kirchenferne Personen anzusprechen, nicht eingehalten wird
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.
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"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi
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co and other parts of Latin America. Sabido's entertainment-education strategy has also been utilized in countries as India, Kenia, Nigeria, Brasil, Jamaica and Indonesia. The book describes the theory of Sabido, explains how to utilize it in the design of education messages, and explains how the audience effects of this approach can be measured. The author is the International Information Manager at Televisa (Mexico City), where she has worked with Miguel Sabido since 1989. She edits Televisa's semimonthly newsletter about worldwide entertainment-education trends in television and cinema business." (CAMECO Media Forum 3/95)
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"In diesem Buch geht es um Missbrauch des journalistischen Prestiges, um die vielen Fälle, in denen sich die Auslandsberichterstattung zum Komplizen politischer und sonstiger Mächte degradieren lässt. Ein Beispiel: Reporter der 'Bild am Sonntag' besuchten 1978, zur Zeit der argentinischen Militä
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rdiktatur, das Gefängnis von La Plata; Reporter von 'Konkret' schrieben 1982 über ihren Besuch im Teheraner Evin-Gefängnis, eine der Haupt-Foltereinrichtungen des Landes. Diese beiden Reportagen ähneln sich streckenweise bis ins Detail: die Gefangenen sind keine politischen Gefangenen, sondern Terroristen, die oftmals aus purem Spaß an der Gewalt vornehmlich Frauen und Kinder in die Luft gesprengt hatten; sie werden von gutmütigem Personal aufs Beste betreut; Versorgung und Freizeitangebote lassen eher an luxuriöse Erholungsheime als an Strafanstalten denken." (commbox)
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"O tema do livro é o tratamento da violência urbana na indústria da cultura. Analisa o programa policial radiofónico Gil Gomes transmitido na Rádio Record (São Paulo) entre 1977 e 1987. Além dos textos transmitidos, foram analisadas quase 3000 cartas de ouvintes, que permitem extrair conclus
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es sobre a recepção e a influência da mídia sobre o comportamento e os valores, especialmente nas classes mais pobres." (commbox)
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"Does minority media contribute to ethnic cohesion and cultural maintenance? Or does an ethnic media encourage assimilation into the dominant culture by espousing that culture's products, images, and values? Ethnic Minority Media explores these issues by providing a broad sampling of case studies th
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at span a variety of ethnic minorities and countries. Each case study presents the different cultural, political, and economic conditions that figure prominently in the media's role in ethnic survival or demise. The contributors, many of them internationally regarded journalists, primarily study the print and broadcast media that minorities have established for their communities. They focus on previously neglected minority media in the United States (Hispanic and Native), Great Britain (Welsh), Ireland (Irish), Canada (Native), Australia (Aboriginal), Israel (Romanian), France (Occitan and Basque), Greenland (Inuit), Chile (Native), and Algeria (Berber). They analyze this phenomena on many levels, defining crucial terms, considering different audiences, and contrasting ethnic and mainstream media." (Publisher description)
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"The book covers three main themes: 1. the relationship of interdependence between culture, education and communication; 2. the need for participatory processes in sustainable development, and 3. the crucial importance of culturally appropriate communication systems and approaches to education and t
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raining. These themes are discussed from a general, rather theoretical perspective in the first two chapters. The rest of the book has these themes recurring in discussions of specific development strategies, perception studies, and the various media used for development." (https://www.ircwash.org/resources)
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