"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
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ds and goals, plan a campaign, evaluate its success, and select appropriate media." (Publisher description)
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"In spite of disappointing experiments there is a growing range of examples of systems which exploit educational technologies, including many in the developing world. Some may have been introduced for reasons of fashionable interest — some have certainly been introduced as acts of faith, as commun
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ication is a field which attracts very devoted adherents. But experience on the ground has revealed a large number of media possibilities, embracing a variety of educational needs and objectives.
Much of the text is devoted to four short case studies, covering the use of radio for extended learning in the Dominican Republic; qualitative improvement of mathematics teaching in Nicaragua; community action involving radio in Tanzania; and the experimental use of satellite broadcasting in India. Explicit in the booklet's title is the use of communication media for low-income countries, with a critical eye to cost considerations. But it is interesting, and not at all surprising, to see that the focus of the studies, in all cases but that of India, is upon radio rather than television, as a lower-cost broadcasting alternative. More than anything, this reflects a situation in which technological choice is made more directly than hitherto in relation to overall educational planning and financing, paying special attention to criteria of cost-effectiveness, even though these are more flexibly interpreted than in the past. The focus of the booklet is therefore upon the potential of educational technologies as correlated with specific educational policy objectives: in extending educational opportunity; improving the quality of teaching and learning; developing rural areas; and — still a fluid sphere — the increase of participation. What is emphasized, above all, is the need for careful planning and analysis in association with educational specialists from many fields, to envolve media systems and applications which are coherent and which do not exceed the financial possiblities of the country." (Preface, page 9)
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"Case studies and seminar reports are provided that "were presented at an international seminar to examine field experiences in using a culture-based approach to nonformal education. Part 1, containing an introductory paper and nine case studies, 'focuses on indigenous institutions and processes in
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health, family planning, agriculture, basic education, and conscientization. The introductory paper discusses indigenous sociocultural forms as a basis for nonformal education and development. Seven countries are represented in the case studies: Indonesia, Bolivia, Java' (Indonesia), Upper Volta, Botswana, India, and Bali (Indonesia). Section II focuses on the performing arts in both mass campaigns and community nonformal education programs. An introductory paper overviews folk media, popular theater, and conflitting strategies for social change in the Third World. The seven case studies consider the specific strategies used in Brazil, Sierra Leone, China, India, Mexico, Jamaica, arid Africa. Section III contains the seminar reports developed from discussions of the four regional working groups: Latin America, Africa and the Caribbean, South Asia, and Southeast Asia. A summary of plenary discussions is also provided." (ERIC document resumé)
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"Focusing on issues of access to and participation in community media, this report reviews progress so far and analyzes the difficulties that underlie the transfer and adaptation of community communications media in developing countries. The first chapter contains introductory material on the subjec
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t of community media and development and describes a participative model for using media in community development situations. The second chapter discusses the practice of community communications by defining objectives, presenting background information on present projects, and describing criteria for selecting community media. The third chapter examines three community development communications projects in detail to show the development of methods that suit particular tasks and the choice of media that suit particular conditions, and the fourth chapter offers an appropriate methodology for using media in community development, with implications for future projects." (https://eric.ed.gov)
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