"Este libro presenta una reflexión en relación con las diferentes fases o «tiempos» que, a juicio del autor, han influenciado la aplicación de la comunicación a estrategias de desarrollo, mostrando la manera como estos enfoques han permeado la utilización de la comunicación desde los organis
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mos de cooperación internacional. Para ello el autor se basa en estudios realizados sobre el tema y su experiencia como consultor internacional en el campo. En este contexto, se presenta la pobre valoración que se le ha dado a la comunicación como estrategia de desarrollo y el papel que la academia ha jugado en el mismo. Finalmente, se describe el perfil de un nuevo comunicador, enfatizando en la perspectiva de la Comunicación para el Cambio Social." (https://encantalibros.com)
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"Twenty-four highly accomplished and prominent media scholars representing ten countries provide a survey of international communication, public relations and advertising, implications of globalization, international law and regulation, global culture, propaganda, transnational media, the shifting p
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olitics of media, trends in communication and information technology, and much more. The fourth edition includes six new contributors (Lee B. Artz, Daniela V. Dimitrova, Berna Ackali Gur, Petros Iosifidis, Perry Keller, and Nicholas Nicoli) who cover such issues as politics of global culture, global theories, global law, implications of internet and politics. Other chapters are fully updated to foreground contemporary examples and major events that have impacted our global communication environment. Collectively, new contributions and updated chapters reflect the rapid technological and communications changes that are taking place nationally and globally." (Publisher description)
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"Since World War II, several terms have been used to describe the deliberate, systematic, and creative use of communication assets - technologies, processes and imagination - to respond to dehumanizing conditions and to promote positive human development. They include project support communication,
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development support communication, communication and national development, communication and development, strategic communication, health communication, participatory communication, and, more recently, communication for development (C4D). Each of these terms is associated with shifts in focus, emphasis, and processes. At its core, each term also represents the outcome of dialogue among stakeholders about what is meant by "development." (Page 397)
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"Two oversimplified narratives have long dominated news reports and academic studies of China's Internet: one lauding its potentials to boost commerce, the other bemoaning state control and measures against the forces of political transformations. This bifurcation obscures the complexity of the dyna
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mic forces operating on the Chinese Internet and the diversity of Internet-related phenomena. China and the Internet analyzes how Chinese activists, NGOs, and government offices have used the Internet to fight rural malnutrition, the digital divide, the COVID-19 pandemic, and other urgent problems affecting millions of people. It presents five theoretically-informed case studies of how new media have been used in interventions for development and social change, including how activists battled against COVID-19. In addition, this book applies a Communication for Development approach to examine the use and impact of China's Internet. Although it is widely used internationally in Internet studies, Communication for Development has not been rigorously applied in studies of China's Internet."
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"Organisation-centric approaches in development communication and public relations that privilege the organisation can restrict communication to organisational mandates and goals. Organisation-centric approaches can reflect a modernist view of development or communication and have been critiqued for
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favouring technocratic development rather than serving marginalised groups. Currently, scholars in development communication and public relations place greater emphasis on publics or community participation and the processual nature of communication to overcome adverse organisational influence and propose better solutions. This article recognises theoretical advances in development communication and public relations and adopts the Collaborative Communication Approach, integrating current concepts from these two fields. The Collaborative Communication Approach facilitates an examination of communication in development in relation to five elements of power, context, participation, agency, and profession. This article shows how the five elements prove useful in addressing communication challenges in development through primary research and offers eight distinct categories to advance practice." (Abstract)
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"The era of digital capitalism poses conundrums for communication for development and social change scholarship and practice. On one hand, mainstream social media platforms are an increasingly ubiquitous element of the everyday media practices of growing portions of the global population. On the oth
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er, the profit-driven architectures can make these hostile spaces for progressive social change dialogues. While a burgeoning literature exists on the uses of social media as part of hashtag-activism and social movements, much less critical consideration has been given to NGOs’and civil society organizations’ uses of capitalist-driven social media platforms in their development and social change efforts, and the challenges and compromises they navigate in this, consciously or not. This paper argues that meaningful uses of social media platforms for social change requires cultivating a hacker mindset in order to find tactics to subvert, resist, and appropriate platform logics, combined with an ecological sensibility to understanding media and communication. This paper analyzes how metaphors, specifically of a recipe, can offer a productive, praxis-oriented framework for fostering these sensibilities. The paper draws on insights from workshops with IT for Change, a civil society organization in India, which is both a leader in critiquing the political and economic power of Big Tech especially in the Global South, and beginning to use Instagram for its work on adolescent empowerment." (Abstract)
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"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de
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planificación en el campo de la comunicación para el desarrollo y el cambio social, algunos de los cuales se describen en el Módulo Conceptual, solo se incluyen en este módulo los elementos más comunes y genéricos que intervienen en el diseño de una estrategia. Para ello, los autores se han basado en modelos que utilizan una perspectiva socioecológica y se centran particularmente en el papel de la comunicación para facilitar el cambio a nivel individual, comunitario, institucional, social y político. Las características de la perspectiva socioecológica permiten un análisis profundo de situaciones complejas, así como la identificación e implementación de acciones estratégicas de comunicación a todo nivel y/o en el nivel donde más importa." (Visión general, página xiv)
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"This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nat
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ure of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication." (Publisher description)
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"The central question of this chapter addresses how major religious traditions have used media to contribute to socioeconomic development and improve access to the basic necessities of life. The Judeo-Christian tradition has perhaps the most explicit emphasis on socioeconomic development in its use
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of media because of its priority of seeking the well-being of the poor and marginal people of the society and because of its traditional emphasis on media beginning with its written gospels and letters. Christian Churches, together, now have more than 500 educational radio and television stations in Latin America, Africa, and other areas such the Philippines. The fastest growing sector of Christianity, the evangelicals, in addition to their use of radio, video cassettes, and television, are expanding their use of social media, computers, and mobile phones, emphasizing small business, entrepreneurial promotion. Islam also emphasizes putting religious teaching in publications and other forms of media. With a long scientific and socioeconomic development tradition, Islam has a tradition of concern for the poor and less developed parts of its societies. The expectation that individual adherents of Islam will give away part of their economic success for the benefit of the poor and less fortunate provides added motivation. One of the most notable contributions to development from an Islamic background is the system of credit to the poor, the Grameen Bank, initiated by Mohammed Yunus in Bangladesh. Buddhism emphasizes heightened inner consciousness of well-being, reconciliation, compassion, and the overcoming of hate and selfishness. Buddhism communicates its message through the plastic arts, especially the ubiquitous images of Buddha. Where Buddhism is the dominant religious tradition (as in Thailand), the Buddhist temples and monks are centers promoting socioeconomic improvement at the local community level and national radio has programs for development purposes. Hinduism, located largely in India, is essentially a social worldview that assigns one’s socioeconomic status in life. Wealth and entrepreneurial initiative are part of the culture of the higher castes, and people of the higher castes are often leaders in development initiatives in India. Although religious communications and development involvement are still a matter of household deities, Indian holy gurus now sponsor television programs that attract an upwardly mobile technological class with tips on getting ahead in business, personal wealth, and upper class styles." (Conclusion, pages 498-499)
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"At the highest international political level, the United Nations declared the Sustainable Development Goals (SDGs) in 2015 after having announced (and later not fulfilled) the Millennium Development Goals (MDGs) in 2000. This shift from the MDGs to the SDGs, in which the term development was replac
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ed by the concept of sustainability, also demands a paradigm shift within the research field of development communication and communication for social change which needs to put the focus on sustainability, embracing the concept of sustainability communication as key when analyzing and practicing social change by the use of communication and media. The article unfolds this argument by explaining the political shift from the MDGs to the SDGs and the relevant research fields analyzing these different goals and then sketching the research areas of development communication and communication for social change as well as the one of sustainability communication. In bringing all these areas together, it is argued that the change of the political goals provokes the above mentioned paradigm shift in the research area of development communication. Transforming development communication into sustainability communication also allows to focus the broad term of communication for social change on a specific aim – which is sustainability." (Abstract)
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"In pockets of media and communication for development and social change (MCDSC) a distinct set of practices around a worldview emphasizing optimism, chic, creativity, boldness, and “changemaking” is emerging. This trend is in stark contrast with the momentum of our current academic debates expl
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oring the role of communication in the decolonization of MCDSC. This article aims to bring greater critical attention to what I term communication for social changemaking. Through an analysis of selected cases from a sample of program texts spanning 10 years, communication for social changemaking is found to rest on an underlying “spirit” that justifies the employment of capitalist mechanisms for social purposes and a common good. This article argues that there is an urgent need to critically interrupt the assimilation of global capitalist values in MCDSC practice where they undermine social justice goals, and also calls for research to explore how practitioners are both adapting and resisting these discourses." (Abstract)
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"Development communications for the past seventy years have followed two paradigms grounded in mass communication and marketing theories. The aim of development communication is changing behaviour, which is much closer to the definition of learning. Therefore, this article proposes a new learning pa
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radigm and conceptual model for development communications that are more audience-centric than the current dominant paradigm and more operational and sustainable than the current participatory paradigm. Twelve in-depth interviews with four categories of development communication professionals were conducted to substantiate the model. The advertising experts, public relations professionals, campaign funders, and NGO executive managers concurred with the suggested conceptual model envisioning the potential for applying the learning paradigm's seven principles to support sustainable and inclusive development. The article briefly reviewed the literature to introduce the two current paradigms, their underlying theories, and their critiques before proposing the new Learning Paradigm and the Sustainable Learning Conceptual Model associated with it. The findings and discussion open a new potential stream of future research in development communication and beyond." (Abstract)
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"The paper’s aim is to demonstrate the relevance of applying the core principles of Community radio (CR) as a basis for CR’s drive for a democratically participant approach of communication, which can facilitate development communication. In a democratic society, the participation of people in d
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ecision-making processes is important. However, in Ghana people’s participation in decision-making processes seems inadequate. Community participation in the management of resources and discourses about people’s general well-being can be more meaningful if people are empowered to communicate. Since the wind of democratization blew across Africa in 1990s, government monopoly over the media is somewhat relaxed. In this context, the emergence of CR movement in Ghana is important. However, until identified gaps in efforts geared towards making CR an enabler for communities to participate in development in collaboration with stakeholders are plugged, the power of CR to engender community development would seem intangible. In this regard, a critical review of documents on CR’s contributions to development is relevant. This paper’s general contention is that despite the over two decades of the presence of CR in Ghana, some fundamental principles of CR are hardly applied to enable CR facilitate participatory communication in Ghana. This has implications for the realization of the rationale for which community radio stations are established." (Abstract)
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"The book contributes to the sparse academic literature on African and minority language media research. It serves as a compendium of experiences, activities and case studies on the use of native language media. Chapters in this book make theoretical, methodical and empirical contributions about ind
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igenous African language media that are affected by structural factors of politics, technology, culture and economy and how they are creatively produced and appropriated by their audiences across African cultures and contexts. This book explores indigenous African language media about media representations, media texts and contents, practice-based activities, audience reception and participation, television, popular culture and cinema, peace and conflict resolution, health and environmental crisis communication, citizen journalism, ethnic and identity formation, beat analysis and investigative journalism, and corporate communication. There are hardly any similar works that focus on the various issues relating to this body of knowledge." (Publisher description)
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"This edited collection brings together voices from the margins in underrepresented regions of the Global South, within the context of scholarship focusing on indigenous languages and development communication. Contributors bring together research from often-overlooked parts of the world to engage i
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n dialogue towards an understanding of the similarities and differences between issues of language and development in the Global South, presenting cases as a starting point for further research and discussions about indigenous language and development communication in Latin America, Africa, and Asia." (Publisher description)
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"In 2015, the UN Member States adopted the 17 SDGs as a framework that would help address the challenges being faced by humanity. From eradicating poverty, ending hunger, providing universal access to healthcare and education, and addressing climate change; to the partnering of individuals, communit
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ies, and nation-states to achieve global goals. Yet, the framers of the 2030 agenda forgot to dedicate one goal focused on the role of communication in achieving the SDGs. It is nearly impossible to achieve the SDGs without the articulation and embrace of the role of communication in development. Today, development has become a communication issue, and communication is a development issue. How could such a vital pillar of life be missing in the UN's Sustainable Development Goals? Volume 1 provides an overview of what the contributors have termed as the 'missing link' between existing SDGs: Communication for All." (Publisher description)
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