"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending
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upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii)
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"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep
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are workshops while making relevant adaptations based on the context in which the workshop will be facilitated, the needs and realities of participants, and the relevant experiences that each facilitator brings to the workshop. This module suggests activities and timeframes, which can be modified according to the availability of resources of the organisation receiving the training, the complexity of communication, social and development issues that constitute the focus of the workshop, or the scope of the strategy to be formulated." (Overview, page vii)
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"This guideline has been developed by the authors in a collaborative manner over the period May 2018-May 2019 in consultation with the Knowledge Management for Development (KM4Dev) community. It is designed to provide guidance for development organizations who are setting up portals –also known as
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knowledge portals, hubs and websites– as a way of counteracting what is known as portal proliferation syndrome. The guideline provides a checklist of issues which are important in the development of portals, covering what to take into account before starting, during the design phase and implementation, and technical standards and specifications. The checklist will be further developed to identify the most important issues." (Page 83)
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"The traditional approach of communication for rural development (RD) was greatly influenced by the dominant paradigm of development. The retort against this paradigm gave birth to the participatory approach of communication wherein the common people in rural areas were considered as the ‘subjects
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’ of development in conjunction with their active involvement. It is the era when alternative communication medium like community radio (CR) was accepted as a tool of participatory RD in developing counters like India. Based on case studies of India’s pioneer CRs (Sangam Radio and Radio Bundelkhand), using media ethnography tools, a qualitative enquiry was carried out to explore its role in the process of RD by inclusion of voices of rural subalterns in their own development." (Abstract)
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"In this article, we assert and demonstrate a particular and enduring adaptability of radio in tandem with observable temporal shifts in development communication theory and practice in Africa. Specifically, we use the historical research method to explore and explain the ideological discourses, pol
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ity contours and social forces that have overlain the role of radio as both an index and an instrument of development in Ghana. The evidence reveals that radio has transitioned through three key milestones in how the technology has been appropriated and applied to national development efforts: from transplantation, through transmission, to transaction. Each of these phases coincides, incidentally, with paradigm shifts in development communication theorizing: from modernization through diffusion to participation. They also coincide, broadly, with three distinctive epochs of ideological shifts in the historical accounting on radio for development in Ghana: from British imperial hegemony, through post-independence command-and-control, to contemporary liberal pluralism." (Abstract)
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"Drawing on case studies from all over the world – including: ‘hate radio’ in Rwanda; theatre for development in India; telenovelas in Latin America; mobile banking and money in Africa, and; GIS and humanitarianism in Haiti – thsi book will be of interest to all undergraduate and postgraduat
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e students of media and development; international development professionals, and; simply to anyone with an interest in how media does, can, or should, change the world." (Back cover)
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"International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are com
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bined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers. Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. This book establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation." (Publisher description)
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"Reúne un conjunto de artículos inicialmente como ponencias en el Seminario Diálogo sobre Comunicación para el Desarrollo concebido como un espacio de reflexión, balance crítico e identificación de desafíos sobre el camino recorrido por la Especialidad a lo largo de casi dos décadas en la f
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ormación de comunicadores y comunicadoras." (Editorial)
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"The model of journalism we practice in Asia is an adversarial one driven by conflict reporting, a model we have borrowed from the West. This book is an outcome of a project implemented by the Faculty of Communication Arts of Chulalongkorn University and funded by the International Program for the D
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evelopment of Communications (IPDC) of UNESCO. The project incorporates Asian philosophical ideas and communication theories emanating from Buddhist, Hindu, and Confucius teachings for developing a curriculum to train Asian journalists. It is designed to frame a new paradigm of reporting tha could form a new approach to development communication. It covers areas such as realizing social harmony, protecting nature and environment, respecting cultural diversity, and encouraging sufficiency economic models. This book focuses on using such a path of communication to promote sustainable development." (Preface)
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"Paulo Freire (1921–1997) was the father of critical pedagogy, popular education, and participatory action research (PAR), as well as a basic reference of liberation theology and of Latin American critical theory and a precursor of the epistemologies of the south. His main work, Pedagogy of the Op
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pressed, marked a before and after in the fields of education, research, and communication, initially in Latin America and later on spreading to other regions both North and South. Particularly in the case of development communication and communication for social change, Freire’s work had a definitive impact. As these disciplines were configuring into fields of thought and practice during the second half of the twentieth century, these currents were both fed and challenged by Freire’s understanding of praxis. Freirean-based participatory action research became the basis of what we know today as participatory development communication (PDC), which ended up becoming, toward the end of the 1980s, a common ground between development communication and communication for social change. However, as PDC evolved, its practice was still – and is still – challenged by Freirean concepts. Currently, the field of Communication for Development and Social Change needs to continue reaching out to Freire’s teachings, particularly to his epistemological and ontological framework based on his Pedagogy of the Oppressed." (Abstract)
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"This chapter will look into the Ignatian Pedagogy as it is applied in the education and practice of development communication in Xavier University - Ateneo de Cagayan, in the Mindanao island of the Philippines, I will try to relate how this pedagogy is related to mindful communication in the contex
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t of the delivery of instruction and the application of communication by key players in the community." (Page 150)
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"Fernandes considers the rise of storytelling alongside the broader shift to neoliberal, free-market economies. She argues that stories have been reconfigured to promote entrepreneurial self-making and restructured as easily digestible soundbites mobilized toward utilitarian ends. Fernandes roams th
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e globe and returns with stories from the Afghan Women's Writing Project, the domestic workers movement and the undocumented student Dreamer movement in the United States, and the Misión Cultura project in Venezuela. She shows how the conditions under which certain stories are told, the tropes through which they are narrated, and the ways in which they are responded to may actually disguise the deeper contexts of global inequality. Curated stories shift the focus away from structural problems and defuse the confrontational politics of social movements." (Back cover)
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"In June 2017, a group of researchers from Australian universities and practitioners from different not-for-profit organisations came together to share knowledge and experience in the study and practice of Communication for Development (C4D). This Roundtable was organised as a side-event to the RDI
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(Research for Development Impact) Network Conference, held at the University of Sydney on 13th-14th June. The aim was to strengthen the value of C4D research and practice by facilitating connections between practitioners and researchers on C4D-related research projects." (Introduction)
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"Als Untersuchungsmaterial wurden die organisationseigenen, deutschsprachigen Veröffentlichungen ausgewählt, die auf der Website der DW Akademie dokumentiert sind [...] Insgesamt gingen 113 einzelne Textdokumente in die qualitative Inhaltsanalyse ein" (Seite 73-74) [...] "Unter der Einschränkung
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der angewendeten Methode der qualitativen Inhaltsanalyse als exploratives Verfahren hat die Untersuchung ergeben, dass der verfolgte Ansatz auf demokratietheoretischen Konzepten von Medien, Kommunikation und Entwicklung basiert. Er integriert die Konzepte Partizipation, Empowerment und soziale Gerechtigkeit sowie das Recht auf Informations- und Meinungsfreiheit als demokratische Grundwerte. Der Ansatz zielt auf einen strukturorientierten und partizipatorischen Entwicklungsprozess ab und ließ sich damit als Ansatz der strukturellen Medienentwicklung in den internationalen Forschungsstand einordnen. Dieser schließt sowohl Charakteristika von 'Media Development' als auch von 'Media for Development' ein." (Seite 110)
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"This Viewpoint essay is dedicated to communication practitioners across theglobe, and to my former doctoral-student self, who once-upon-a-time sought clear definitions and descriptions of communication for development (C4D), but found clarity only after consulting multiple resources. I never found
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a short summary resource, which is what I have endeavored to provide here. I present in this essay a “full-spectrum” approach to communication for development in order to synthesise, complement, and in some cases challenge what has been documented elsewhere. I propose additional analytical categories and concepts to illustrate the benefits and challenges of a full-spectrum approach. My aim is to invite reflection and discussion about what it means to go broader and deeper when we communicate to inspire action and promote positive social change in communities. It is my hope that the concepts and domains presented as the “full-spectrum” approach might be useful (and used), by the designers, implementers and researchers of communication interventions." (Abstract)
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