"DRR (Disaster risk reduction) advocates are increasingly asked by government and local partners what the exact scope and content of their subject is, and to explain, beyond generalities, the ‘actionable risk reduction messages.’ Key messages comprise the core, common and comprehensive informati
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on about safety and resilience that are needed to promote consistent and sustained DRR. If these actionable messages were universally practised, we could substantially avoid the effects and impacts of disaster. This document focuses on harmonizing these messages. This has meant working to ensure that the key points are conveyed consistently, even when they are conveyed to different audiences or by different stakeholders. This is different from standardizing messages, which involves working to achieve consensus around a single set of uniform messages for a particular audience. By setting out this common reference source, it is hoped that practitioners will make voluntary efforts to harmonize their messages. The goal is common understanding and consistency in the application of common themes, worldwide." (Page 11)
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"The main objective of the media component of the Environmental Planning and Disaster Risk Management (EPDRM) programme of GIZ in India is to enable journalists to better and more efficiently perform their roles, functions and tasks in the context of disaster risk management, i.e. information to the
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public, awareness building with regard to disaster risks and preparedness, warning in case of disasters, information on response, relief and reconstruction. In order to achieve this objective, the project has been planned under different components, viz., orientation workshops for the practicing journalists in different high-on-disaster-risk states; facilitating a virtual platform for information exchange and knowledge sharing among participants from the orientation workshops as well as other experts; and developing curriculum on reporting disaster for the journalism students of various Indian journalism institutes. Orientation workshops were conducted in seven states (Tamilnadu, Odisha, Gujarat, Sikkim, Uttarakhand, Assam and Punjab) during 2010-2011. A Facebook community and a web portal have been established to facilitate the virtual exchange among the journalists and thematic experts. In order to extend awareness and capacity building activities related to disasters to journalists, the project also facilitated development of a curriculum on reporting disaster to be used in journalism departments of universities and media training institutes. A core-group of experts and trainers from media training institutes, as well as from other relevant organizations was formed, which deliberated upon the overall structure and outline of the DRR curriculum required to be introduced to the students of journalism. A team of authors and editors had then put together the contents of the curriculum along with guidance on how to use the contents, which is being produced in the form of this handbook. This curriculum was piloted in September this year, with journalism students in the North Eastern Region of India, and inputs on the training methods used were also received from faculty members during a ToT of this curriculum. This Training Handbook on "Reporting Disaster and Disaster Preparedness" provides basic concepts, case studies, and examples that can be customized as a module in a course or an entire course as part of the overall curriculum of a journalism course in Indian universities and institutes." (Preface)
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"This guide sets out approaches and tools for public awareness and public education in disaster risk reduction already widely in use by National Societies. It pulls together a range of research on risk communications and public education for behaviour change, and practitioners’ own discoveries in
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applying these. The guide focuses on four key approaches: campaigns, participatory learning, informal education, formal school-based interventions. It considers the following tools for implementing these approaches, including publications, curricula, modules and presentations, e-learning, performing and cultural arts, games and competitions, audio and video materials, web pages and activities, and social media and telecommunications. It then explains how to ensure that these tools are high quality, focusing on powerful images and well-crafted messages that are engaging, proven, adapted and localized. It also highlights the principles needed to apply these effectively: ensuring legitimacy and credibility, consistency and standard messaging, scalability, and sustainability. Through a wealth of examples, the guide highlights integrated experiences, approaches and tools, by region." (Pages 9-10)
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"There are various risks at the local level. On one hand, Nepal lies on a seismically active zone and has a fragile geological structure and, on the other hand, proper policies, government access to rural and remote places, and public awareness and knowledge are lacking. There is an urgent need for
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all sectors to address disaster related issues. Awareness campaigns should be conducted for the initiation of comprehensive disaster risk management. The mass media has to raise its voice on the frequency and intensity of disasters, vulnerabilities, risks, rights, and responsibilities and shape mainstream disaster risk reduction (DRR) programmes into development efforts. The disaster management (DM) cycle should be considered while news and information are collected. Voices of affected communities need to be captured and experts consulted. Information should be provided capturing the voices of communities, experts, civil societies, and government authorities. To make information more accessible, programmes should be catchy, attractive, and entertaining. When does a particular disaster occur? What possible impact can it have? Which community and economic class is eff ected? What are the causes? Such questions and issues have to be considered while preparing reports and terminologies have to be accurate. Media personnel can also focus on disaster preparedness and possible disaster risk reduction measures." (Executive summary)
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"This booklet documents the participatory video methodology as an affordable and easy-to-use video tool enabling community members to record their experience and strengthen their own knowledge on disaster risks and climate change, as well as to increase their capacity to act on that knowledge and se
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cure change." (commbox)
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"El texto resalta la necesidad de dejar de culparle a la naturaleza como la responsable de los desastres, y asumir que los riesgos son procesos construidos socialmente. Es decir, que para que el riesgo exista se necesitan fenómenos peligrosos y condiciones de vulnerabilidad que son generadas por lo
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s seres humanos. Siendo así la realidad, esnecesario un cambio en la actitud de los diferentes actores, mostrándonos como parte que provoca el problema, para asumir nuestras responsabilidades, y luego intervenir en sus soluciones. La base del Periodismo Público relacionado con la prevención de desastres parte del reconocimiento que todos los individuos, sin importar nuestro rol en la sociedad, tenemos la responsabilidad de contribuir a la reducción del riesgo, en primer lugar, desde una mirada prospectiva, evitando aportar a los factores de generación de situaciones de desequilibrio en nuestro territorio y en nuestra sociedad; en segundo lugar, actuando de manera responsable para reducir las situaciones de riesgo existentes; y finalmente, estando preparados para cuando los riesgos se materialicen en desastres, a sabiendas que es imposible reducir las situaciones de riesgo existentes a cero. Es por esto necesario cambiar la forma como se ha venido haciendo periodismo alrededor del tema de riesgo y contribuir al cambio social a través del debate público, la deliberación y la participación, ejes del Periodismo Público que se propone el debate público promovido por los medios para incluir las propuestas ciudadanas en las agendas y políticas públicas." (Prólogo)
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"This handbook will help media practitioners to conceptualize the risks, expand their knowledge on how to incorporate disaster risk reduction in their current programmes, and design and develop appropriate programmes to communicate the risk with their audiences. Efforts were made to ensure that loca
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l media groups would have easy access to information on Disaster Risk Reduction that could be incorporated into their future programmes." (Publisher description)
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"The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex au
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dience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication." (Publisher description)
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"El presente artículo analiza los discursos periodísticos y la representación de temas claves vinculados a la gestión del riesgo de desastres en cuatro países de la subregión Andina. El estudio se apoya en elementos teóricos de la investigación en medios y periodismo, tales como Agenda Setti
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ng (establecimiento de la agenda periodística) y Encuadre, y de conceptos claves sobre gestión del riesgo de desastres. El estudio analiza 1) la manera como un conjunto de medios escritos de la subregión andina, a través de sus ediciones online, abordaron y caracterizaron la gestión de riesgo durante el período abril, 2007 - julio, 2008; 2) la naturaleza de los discursos periodísticos predominantes durante ese período; y 3) las implicaciones que tales discursos pueden tener en la comunicación para la gestión de riesgo de desastres. El estudio ofrece evidencia empírica que puede servir de base para orientar acciones futuras que ayuden a periodistas y comunicadores a informar mejor a la comunidad." (Resumen)
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"Our 21 contributors -– most of them from Asia, and representing media, development or humanitarian sectors -- do not engage in mere theoretical discussions. In 19 chapters of this book, they draw on their rich and varied experience working in either preparing disaster resilient communities or res
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ponding to humanitarian emergencies triggered by specific disasters. Some are journalists who have reported on disasters from the 'ground zero'; others are aid workers, public information officials or development professionals who have been at the forefront in emergency responses or are engaged in disaster risk reduction. Diverse as their backgrounds and experiences are, our contributors share a belief in the central role that communication can play before, during and after disasters occur. Within this, they offer a kaleidoscope of perspectives as well as a great deal of practical advice on how to communicate hazards and disasters at inter-personal, inter-agency, inter-sector and public levels. The tools, technologies and methods may vary, but there is a broad consensus that to be effective, communication needs to be two-way, inclusive, participatory and sustained over time. It is not an 'add on' to other development interventions, but an integral component in its own right." (Page 3)
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"This publication is intended to serve as a guide to journalists in different media segments on preventive, risk, and crisis communication. Although the focus is on a potential future influenza pandemic in Latin America arising from avian flu, the pages that follow set forth concepts and tools to as
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sist journalists in other crisis situations, including natural disasters, armed conflicts, environmental catastrophes, and phytosanitary disease outbreaks." (Introduction)
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