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"Objective: To investigate the effect of exposure to 'MTV Shuga:Down South’ (MTVShuga-DS) during the scale-up of combination HIV-prevention interventions on awareness and uptake of sexual reproductive health (SRH) and HIV-prevention services by adolescent girls and young women (AGYW) [...] Conclus ... more
"Using a two-level randomized experiment covering 5 million people in Burkina Faso, we examine the impact on family planning knowledge and behavior of both general exposure to mass media (800 women receive radios in status quo areas) and an intensive evidence-based family planning campaign (8 of 16 ... more
"Cest la Vie!" (CLV) is a serial drama that entertains, educates, and promotes positive health behaviors and social change for West African audiences. The purpose of this study was to evaluate if watching the CLV Season 2 series online had an impact on people’s health knowledge, attitudes, and nor ... more
"This paper examines the extent to which an edutainment programme, MTV-Shuga, was reported to influence young people’s engagement with sexual and reproductive health (SRH) information in rural KwaZulu-Natal, South Africa. In 2019 we conducted eight community-based screenings of MTV-Shuga episodes ... more
"Kilkari is the largest direct-to-beneficiary mobile communication programme in the world and has reached over 10 million women and their families across 13 states in India. Our study is the first randomised controlled trial conducted to date of a beneficiary mobile communication programme at scale. ... more
"Adolescents in Mexico experience high pregnancy and birth rates. A collaboration with Grupo Televisa led to the development of an entertainment-education telenovela intervention, Overcome the Fear (OTF), which aired in 2020 to a national audience and addressed adolescent sexual and reproductive hea ... more
"BBC Media Action’s innovative sexual and reproductive health rights (SRHR) project - Ma Shet Ne (Don’t be shy!) – was designed to support young people living in Yangon to access quality information and realise their rights. Research findings show that young people are highly engaged with the ... more
"The volume analyses the ambivalent relationship between human rights and modern technologies since 1945. Tools of suppression or agents of emancipation? Modern technologies have become a major subject of human rights policy. Surveillance technology, the military use of drones, and the possibilities ... more
"Access to information about family planning (FP) continues to have financial, physical and social barriers among young women living in Kenya. This paper draws on social norms theory to explore how young women and their social networks access FP information on digital media (e.g., WhatsApp, websites ... more

Ma Shet Ne: Evaluation Report. Phase 1: 2020-2021

BBC Media Action (2021), 51 slides
"This desk review examines the available evidence on the extent to which digital content can influence knowledge, attitudes and practices of adolescents and young people (aged 10–24 years), and looks at the potential for digital spaces to be used to add value to the delivery of comprehensive sexua ... more
"This book analyses the partnership between applied theatre and sexual health communication in a theatre-making project in Nyanga, a township in South Africa. By examining the bridges and schisms between the two fields as they come together in the project, an alternative way of approaching sexual he ... more
"This series of posters featured as part of an exhibition at ‘Switched On: Sexuality Education in the Digital Space’, a symposium held in Istanbul, Turkey, from 19 - 21 February, 2020. The posters are snapshots of digital sexuality education providers who are doing just that – taking sexuality ... more

The Opportunity for Digital Sexuality Education in East Asia and the Pacific

Bangkok: UNICEF East Asia and Pacific Regional Office (2019), 55 pp.
"A growing body of evidence shows that young people are regularly using the digital world as a key source of information about sexuality. This review seeks to understand the opportunity for digital sexuality education by exploring what young people search for online, the range of digital sexuality e ... more

SRHR Media Training Manual

Nairobi: African Women's Development and Communication Network (FEMNET) (2019), viii, 36 pp.
"This manual, which has been developed by African Women’s Development and Communication Network (FEMNET) has recognized SRHR as an advocacy issue with media being a key partner in driving this agenda. In many African societies, gender relations are characterized by unequal power relations that are ... more