"Als Kreative:r gestalten und realisieren Sie professionell Druckobjekte. Sie stehen für gute Gestaltung und kompetente herstellerische Umsetzung und möchten Ihren Auftraggeber:innen auch in Fragen der ökologischen Verantwortung kompetent und partnerschaftlich zur Seite stehen. Sich mit Nachhalti
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gkeits-Knowhow und diesbezüglicher Beratungskompetenz profilieren. Dann hat Marko Hanecke dieses Buch für Sie geschrieben! Nachhaltigkeit ist eine Haltung. Bedeutet Recherche und Überblick. Ist ein facettenreicher und kreativer Akt, der sich nicht in der Wahl eines Recyclingpapieres, eines Öko-Labels oder einer zertifizierten Druckerei erschöpft. Nachhaltigkeit ist ein vielschichtiges Thema, eine Gleichung, für die es nicht die eine, ultimative und objektiv richtige Lösung gibt. Nachhaltigkeit ist letztlich ein Wertesystem. Ein Handlungsprinzip. Nachhaltigkeit ist eine Reise. Dieses Buch ist Ihr Reise-Begleiter. Nachhaltig drucken legt den Grundstein für bezahlbare, ökologisch verantwortungsvolle und aufmerksamkeitsstarke Druckprodukte jenseits grauer Standards. Es ebnet den Weg zu mehr Umweltgerechtigkeit und Arbeitszufriedenheit. Zu attraktiven Druckobjekten, die begeistern, ohne dass wir uns gegenüber kommenden Generationen dafür schämen müssen." (Verlagsbeschreibung)
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"Adopting a cradle-to-grave approach, the book explores green raw materials and green design, and how eco-friendly practices can be integrated into prepress, printing, distribution, and even "beyond the door," in relation to returns. The Green Design and Print Production Handbook looks at the global
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context and frameworks for action, the unique challenges facing the industry--be it book, magazine, or newspaper publishing, or print for packaging and promotion--and how it can respond. This book is for anyone who works with print, from publishers, printers, distributors, and retailers to writers, editors, designers, and sales reps. Explaining how sustainable processes can be achieved without damaging the bottom line, it also introduces eco-friendly working practices that will benefit your business." (Publisher description)
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"The first part deals with the increasingly important role of production as project managers, a role which has not been adequately written about in any of the recent literature on publishing. The second part deals with the processes and raw materials used in developing and manufacturing print on pap
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er products. Case studies are used to illustrate why and how some processes or raw materials may or may not be appropriate for a particular job." (Publisher description)
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"Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution. A Guide to Graphic Print Production covers all s
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teps in the print production process with detailed explanations supported by informative sidebars and full-color illustrations. The new Third Edition is fully updated to reflect all aspects of digital printing and the most current technologies. New and improved information covered includes variable data printing, sustainability, large/wide format printing, inks, and color management." (Publisher description)
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"Die erstmals im Jahre 1985 erschiene "Buchkunde" wurde zu einem bis heute unübertroffenen Standardwerk für Bibliothekare und Buchgestalter, sowie für den grossen Leserkreis der kulturgeschichtlich Interessierten. Die hier vorliegende 6. überarbeitete und ergänzte Auflage berücksichtigt die Ve
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ränderungen im Buch-und Druckwesen, die sich vor allem durch die Computertechnik in den letzten Jahren ergeben haben." (Verlagsbeschreibung)
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"In this new edition we have tried, as before, to bear in mind two classes of user: the newcomer to the trade who needs help with traditional terms and the experienced printer or publisher who must attempt to keep up with new technical terminology, often originating in the computer industry. Hence w
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e have included words ranging from archaic mediaevalisms to technocratic jargon although, in an attempt to contain the book to a manageable size, we have in this edition deleted some of the more obscure and obsolete language." (Foreword)
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"Includes clear definitions of over 9,000 words and expressions covering a wide range of topics relating to the printing and publishing industries: including papermaking, ink, printing and binding machines, typesetting, desktop publishing, editing, commissioning, contracts and rights." (Back cover)
"The present work considers the many possible uses of information technologies from the viewpoint of newspapers, with particular reference to small- and medium-sized papers in Asia and the Pacific. Despite, and perhaps even because of, the special challenges faced by this region, due for example to
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its vast cultural and economic diversity and its multitude of languages based on non-Roman scripts, it is hoped that the work will also be of interest to newspaper and allied media professionals in other developing regions." (Preface, page 6)
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"This manual describes simple printing methods that can be used with home made equipment. There is advice on when it is easier to use a commercial printer and on how to set up a print shop." (Catalogue Intermediate Technology Publications 2000)