"The main research problem of the article is the communication of the sacred in the Catholic Church in light of the theory of mediatization of religion and research on religion in the era of digital media. Communicating the sacred takes place through various channels and in various ways. One of its
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carriers is religious advertising, a special type of visual communication used more and more often in the Catholic Church. It occupies an important place in the social processes taking place, such as secularization and desecularization, and in the religious practices of internet users. The text presents the results of the author’s research conducted using the method of focus group interviews on religious advertising, its definition, typology and goals as well as the elements of the sacred present in it. Religious advertising should be treated as a new, completely separate type of advertising, whose inherent part and sine qua non condition is the sacred. Religious advertising is a form of visibility of religion in public space and a way of communicating the sacred in public space." (Abstract)
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"Los distintos capítulos y temas que forman el engranaje de este plan de comunicación tendrán un alcance muy ambicioso y se contempla inicie su aplicación a partir de enero del año 2021 extendiéndose hasta septiembre del 2023, estructurada en tres etapas. El primer capítulo explica la justifi
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cación de nuestro plan de comunicación y se resume de forma concisa y precisa por qué se ha elegido diseñar este necesario plan de comunicación para la CED. En el segundo capítulo el enfoque se dirige a la auditoría inicial realizada, la cual incluye la investigación sobre los antecedentes de la institución, estructura, gestión de la comunicación, análisis de la noticiabilidad de la organización, medios digitales, entre otras informaciones. En el tercer capítulo se establecen los objetivos generales y objetivos específicos, y en el cuatro, se delimitan los públicos internos y externos con los cuales se relaciona la institución. En el quinto capítulo se definen los argumentarios y contraargumentarios, las estrategias de comunicación y las acciones propuestas para llevar a cabo la estrategia. En el sexto capítulo, se detalla la inversión que se requiere para la aplicación del plan, en el séptimo, la calendarización de las acciones, en el octavo, las conclusiones y, finalmente, las futuras líneas de investigación para desarrollar en un próximo plan de comunicación." (Introducción, página 9-10)
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"Papal visits to different countries are very important to bring about closeness between the Church and the people. To assure the effectiveness of a visit, it is essential to have a well-planned broadcast of the event. The broadcast will transmit the message to the audience and move it beyond time a
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nd space, transforming a local homily into a universal message. The experience of organizing the broadcast of a visit can be used as a road map to futures visits; this work may help to plan a broadcast from scratch and understand the essential role TV has on today’s apostolic trips. A good broadcast strategy will facilitate the relationship with the media and make it easier to generate content and news with the provided feeds." (Abstract)
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"The purpose of this study was to conduct a communication audit of the Catholic Diocese of Kabgayi with a view to establishing the effectiveness of communication strategies used by Kabgayi Diocese in resource mobilization. The objectives of this study were: firstly, to establish communication strate
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gies utilized by Kabgayi Diocese for local resource mobilization; Secondly, to assess how well the current communications flow is working in supporting the local resource mobilization; and thirdly, to establish the laity's perception regarding the communication strategies used by Kabgayi Diocese for local resource mobilization. The study revealed that the clergy of Kabgayi Diocese mobilize local resources in collaboration with some church's leaders from the laity. It has been recommended that the clergy and laity leaders should mobilize local resources frequently. The study further established that face-to-face group communication, the bishop's pastoral letter, the letters to individuals or families were the most used communication approaches currently in local resource mobilization and should, as a recommendation, be combined with other new communication approaches, such as, radio, television, newsletter, event fundraising, notice boards, and social media, especially WhatsApp. The study found out that there was lack of a resource mobilization strategic plan and a communication plan to support it at the parish and diocesan level. Therefore, the formulation of these two kinds of strategic plans has been perceived as a matter of urgency for Kabgayi Diocese. The study revealed that the amount of information currently received by the laity on local resource mobilization and related themes was not adequate. The study established that the information flow about local resource mobilization was predominantly one-way, downward communication. As a recommendation, upward and horizontal communication flows should be also encouraged by Kabgayi Diocese in resource mobilization. The study established that the laity was little involved in decision-making regarding the church's activities aiming at mobilizing domestic resources. To increase the laity's commitment and their sense of ownership, the Kabgayi Dioecese has been recommended to involve the laity more in decision-making regarding resource mobilization." (Abstract)
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"In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those who wish to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical e
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xperience. She focuses on key topics for effective church communication, including: building and ministering to online communities; privacy and self-disclosure in the digital age; integrating communications across digital platforms; managing and monitoring social media; faith storytelling with visual social media; hashtag development and live-tweeting." (Publisher description)
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"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
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folgen acht Case Studies aus der Kampagnenpraxis, die nach einem einheitlichen Raster aufgebaut sind: vier aus Unternehmen sowie jeweils zwei von politischen Institutionen und Nichtregierungsorganisationen. Dabei werden auch Schwierigkeiten und Probleme bei der Durchführung der Kampagnen beschrieben. Der letzte Block mit vier Beiträgen wirft einen Blick auf die Zukunft der Kampagnenpraxis – auf die wachsende Bedeutung von Social Media und auf die USA. Ziel des Bandes ist es, eine Brücke zwischen Theorie und Praxis zu schlagen und in Form einer kompakten und zugleich lesefreundlichen Einführung handhabbares Wissen zu PR-Kampagnen zu vermitteln." (Verlagsbeschreibung)
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"Catholic Voices is a new sort of apologetics. It is based on the briefings by media experts that equipped the team of ordinary Catholics whose presence in the media helped make the visit of Pope Benedict to the UK in September 2010 such an extraordinary PR success for the Church, against all expect
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ations. But Catholic Voices not only prepares the reader for media interviews but to be ready to defend their faith from attack by friends or colleagues at work. It combines arguments and facts with practical media skills, hearing the ‘question behind the question’ and listening for the ‘positive intention’ behind the criticisms. It gives insider tips on how to present arguments clearly, compellingly and concisely in a quick-fire atmosphere. It is aimed not just at those speaking into a microphone, but at the parish priest, pastoral assistant, catechist, teacher, student – every Catholic who is willing to answer questions on topics in the news and give ‘the reasons for what we believe’." (Publisher description)
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"This textbook is a wide-ranging introduction to the theology of communication, written by the executive secretary of the Social Communications Commission of the Catholic Bishops Conference of India (CBCI). The primary aim is to help develop the capacity to understand social communication from the p
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erspective of pastoral leadership. Communication is viewed from various theological and sociological disciplines, ranging from 'Jesus Christ the communicator' or 'liturgy as communication' to 'God, media and popular culture' and 'narrative theology'. The book emphasises pastoral communication and includes sessions on preaching, evolving effective strategies and plans, networking and integrating communications into one’s ministry. It forms part of the 'Communications for Pastoral Leadership' formation programme of CBCI." (CAMECO Update 1-2011)
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Ausführlich stellt der Band Werbekonzepte, Modelle, Projekte und Aktionen vor, die in den letzten Jahren in der Evangelischen Kirche Deutschlands durchgeführt wurden. Auch die Ergebnisse der Strukturanalyse der Unternehmensberatung Kienbaum werden gründlich diskutiert. Die einführenden theoretis
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chen Beiträge sowie Erfahrungen mit kirchlichen Medien (u.a. Repräsentativerhebung zum Gemeindebrief und Erfahrungen des Fernstudiengangs Öffentlichkeitsarbeit).
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