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Anthropology and Mass Communication: Media and Myth in the New Millennium

Mark Allen Peterson

New York: Berghahn, reprint (2008), xii, 321 pp.

"This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural ... more

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The Televised Community: Culture, Politics, and the Market of Visual Representation in India

Britta Ohm

Frankfurt, Oder: European University Viadrina, Faculty of Cultural Sciences, Doctoral Thesis (2007), 384 pp.

"This thesis provides, firstly, an analysis of the interplay of transnational media corporations, particularly Rupert Murdoch's Star TV, in their pursuit of creating profitable national consumer markets, preferably in a democracy like India, with the anti-minority politics, modes of popular/populist ... mobilisation and discursive strategies of Hindu nationalism. It looks at the economic, technological, medial, political, social, visual/iconographic and legal aspects of this interplay and delineates their concrete manifestations in news as well as in entertainment programming of everyday television (particularly in very popular shows and channels at the time). These aspects are set into the larger framework of globalisation, privatisation, commercialisation and neo-liberal policies, the related thrusts of social upward mobility (especially in the new middle classes), ‘good governance’ (instead of socio-economic justice) and shifting class-, caste-, majority-minority and national-regional relations in the context of a re-formulation of nation and state that defines and legitimises new logics of inclusion and exclusion. Secondly, this work is a study of "Indianisation" and lingual/representational politics in the context of the growing precariousness of the liberal-secular discourse and of democratic, independent mass media in India. Especially English-language journalists, whose largely critical coverage of the anti-Muslim violence experienced an hitherto unknown rejection on the part of TV audiences (and consequently produced a slump in advertising revenues), turned with the Gujarat crisis out to epitomise the ambivalence of challenging the definitional power of a privileged postcolonial class: its rightful critique carries the danger of vindicating and naturalising anti-minority cultural nationalism. The study follows and examines, before the background of a normative construction of a Hindi-speaking, ‘authentic’ media consumer, the changing position of both English and Hindi-producing journalists and producers, their respective perceptions of alienation, speechlessness and empowerment, their unwanted role as activists in the context of shifting meanings of 'neutrality' and 'objectivity', their difficulties or agility in assessing their options and maintaining, changing or even developing their convictions, and the strategies they find or reject for adapting to the circumstances." (Abstract) more

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Medienkultur und Ethnographie: Ein transdisziplinärer Ansatz. Mit einer Fallstudie zu Senegal
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Frank Wittmann

Bielefeld: transcript (2007), 422 pp.

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The Cell Phone: An Anthropology of Communication

Heather A. Horst, Daniel Miller

Oxford: Berg (2006), xi, 212 pp.

"The book traces the impact of the cell phone from personal issues of loneliness and depression to the global concerns of the modern economy and the trans-national family. As the technology of social networking, the cell phone has become central to establishing and maintaining relationships in areas ... more

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Media Anthropology

Eric W. Rothenbuhler, Mihai Coman (eds.)

Thousand Oaks: Sage (2005), 350 pp.

"Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide ... more

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The Anthropology of Media: A Reader

Kelly Askew, Richard R. Wilk (eds.)

Malden, Mass.; Oxford: Blackwell (2002), 416 pp.

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Ritual Communication: From Everyday Conversation to Mediated Ceremony

Eric W. Rothenbuhler

London: Sage (1998), 208 pp.

"This book combines bibliographic essay and theory construction to provide a perspective on ritual as a special and powerful form of communication. Part one is a critical review of definitions of ritual from anthropology, sociology, communication studies and other literature, ending with a theoretic ... more

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Der ethnographische Film: Einführung in Methoden und Praxis

Edmund Ballhaus, Beate Engelbrecht (eds.)

Berlin: Reimer (1995), 293 pp.

"Zwei Aspekte stehen im Mittelpunkt der Beiträge von insgesamt zwölf Autoren: der Film als eine Methode der ethnologischen Forschung und der ethnologische Film als Forschungsgegenstand. Behandelt werden u.a. verstecktes und offenes Filmen, Verhältnis zu den Gefilmten, gegenseitige Beeinflussung, ... more

Anthropology and Mass Communication: Media and Myth in the New Millennium

The Televised Community: Culture, Politics, and the Market of Visual Representation in India

Medienkultur und Ethnographie: Ein transdisziplinärer Ansatz. Mit einer Fallstudie zu Senegal Top Insights

The Cell Phone: An Anthropology of Communication

Media Anthropology

The Anthropology of Media: A Reader

Ritual Communication: From Everyday Conversation to Mediated Ceremony

Der ethnographische Film: Einführung in Methoden und Praxis

Medienkultur und Ethnographie: Ein transdisziplinärer Ansatz. Mit einer Fallstudie zu Senegal
Top Insights