"This study examined the effects of radio-based extension services on farmers’ adoption of organo-mineral fertilizer, biofertilizer, and manure in Lesotho using a sample of 1659 farmers extracted from the 2019/2020 agricultural production survey database Bureau of Statistics (BOS). Data were analy
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zed using Statistical Package for the Social Sciences (SPSS) Version 29 to analyze and compare the data collected. Descriptive statistics were computed to examine the proportion and disaggregation based on the use of radio as the main source of extension information through crosstabulation and a Probit regression analysis. The results show information types covered include agronomy, pest/disease, credit, new practice, varieties, weather, land tenure, soil conservation, and crop protection, with majority indicating radio as the source; while technologies promoted by radio are soil conservation, terraces, cover cropping, crop rotation, organomineral fertilizer, organic fertilizer, biofertilizers, manure, and improved seeds. Radio continues to play a major role in the dissemination of agricultural information and influence adoption behavior despite the multimedia approach to agricultural communication." (Abstract)
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"This edited collection brings together voices from the margins in underrepresented regions of the Global South, within the context of scholarship focusing on indigenous languages and development communication. Contributors bring together research from often-overlooked parts of the world to engage i
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n dialogue towards an understanding of the similarities and differences between issues of language and development in the Global South, presenting cases as a starting point for further research and discussions about indigenous language and development communication in Latin America, Africa, and Asia." (Publisher description)
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"In partnership with International Fund for Agricultural Development (IFAD), Farm Radio International led On Air Dialogues to gather thousands of small-scale farmers' and other rural peoples' perspectives on climate adaptation, mitigation and resilience. We worked with seven radio stations in Burkin
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a Faso and Ethiopia to create 21 original episodes of radio programming, complete with mobile phone-based polling. On air, broadcasters invited local experts, farmers, and guests to speak their mind and share their knowledge. Off air, we engaged listeners to join in the discussion with their own thoughts. We wanted to know: What changes have had the biggest impact on their farms? How have their communities taken action in response to climate change? What kind of information and advice is needed to help them adapt? And what message did they want to send to governments and global leaders?" (Page 2)
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"Adoption of innovative technologies is central to improving agricultural productivity. Farmers in developing countries rely heavily on social learning in adopting new technologies. Barriers to social learning such as heterogeneity or social fragmentation can therefore limit technology adoption and
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consequently stunt productivity growth. Can mass communication play a role in spurring technology adoption and productivity growth particularly when there are significant barriers to social learning? To answer this question empirically, I examine how the introduction of regional farm radio broadcasts impacted the adoption of high-yielding varieties (HYVs) of rice and wheat during the Green Revolution in India. To identify the causal impact of regional farm radio broadcasts, namely, dissemination agro-climate-specific information about HYVs through radio, on the adoption of the HYVs, I exploit the staggered expansion of the regional radio stations across the country. Using an annual district-level administrative dataset from 1966 to 1978, I find that introduction of regional farm radio broadcasts led to a persistent increase in the adoption of HYVs of rice, a spatially heterogeneous technology not amenable to social learning. The impact on adoption, measured as percent of the gross cropped area under HYVs was 2.4 percentage points, which is approximately 25% of the average increase in adoption over the period and close to 0.3 standard deviations. By contrast, there was at most a transient impact on the adoption of HYVs of wheat, a spatially homogeneous technology with a lot of scope for social learning. Importantly, I find that the regional farm radio broadcasts increased rice yields by 15%, a magnitude potentially large enough to justify the investments in the expansion of the regional radio network. Overall, this paper demonstrates that mass communication can indeed play a key role in diffusing profitable agricultural innovations when there are significant barriers to social learning." (Abstract)
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"As farmers, foresters and providers, women have a unique understanding of the ecosystems they live alongside. A pioneering radio programme in Malawi is tapping into this immense body of knowledge by creating a platform for women to engage in landscape restoration." (Page 1)
"Grameen Foundation, Farm Radio International and other partners implemented the project “Achieving Impact at Scale” from 2015 to 2018 18. The objective of the project is to test the scale up of AgroTech, an ICT platform, in the delivery of agricultural extension and agribusiness advisory servic
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es to smallholders, through private sector value chain players. AgroTech combines interactive radio broadcast and customized field coaching by an agent, bring together information, inputs and markets through private businesses. The goal of the project is to contribute to policy reform of the agricultural extension system with the view of improving responsiveness, accountability and operational sustainability. The project has been implemented through six community radio stations and 260 individuals and entities, including market aggregators, nucleus farmers, individually owned outgrower businesses, small-scale enterprises, credit cooperatives and farmer-based organizations/association. Geographically six regions were covered, involving some 83 districts. Interactive radio broadcast reached and estimated 300,000 smallholders, majority of whom implemented what they heard and gained yield increase more than those not exposed to interactive radio. The agent component emrolled over 14,000 smallholders who also gained in a similar way. Our experience indicate that digital platforms in agricultural extension and agribusiness services delivery can be successful at scale, but requires policy change and support." (Executive summary)
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"This article discusses the commodification of development programming such as news and other content in the Ghanaian media space. It uses the case of two NGOs operating in the Northern Region to examine how development programming is transmitted via FM radio stations in the region. Using in-depth i
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nterviews and observations as methodologies, the study investigates the evolving phenomenon of development NGOs buying airtime to broadcast development messages and also examines how this monetisation of development content dissemination impacts the practice of journalism as a civic act. The irony of NGOs as actors in the gift economy becoming agents of commodification of development content brings into focus the political and economic dimensions of the intersection of market and non-market relations in development practice. We argue that this trend of development programme dissemination displaces the civic responsibility of the media who are supposed to inform and educate the listening community through journalism. The article recommends policy evolution to realign the scope and focus of local media with development reporting." (Abstract)
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"The paper summarizes evidence on food insecurity in Sub-Saharan Africa and strategies to provide information on innovative agricultural practices to smallholder farmers. The research in this paper is then discussed within the context of research on information and communication technologies (ICTS)
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for development. Next, the paper presents the ICT-enhanced participatory radio campaign approach and ICT innovations introduced by Farm Radio International, a Canadian nongovernmental organization. The paper analyzes two participatory radio campaigns that use both listening groups and ICTs to engage African farmers. Research on these radio campaigns in six African countries is reported to examine how the participatory approach impacted listenership, knowledge and initial adoption of agricultural techniques and practices presented in the radio campaigns. The authors conclude that the findings of research on these projects could be highly relevant for increasing awareness and adoption of agricultural practices in Sub-Saharan Africa." (Abstract)
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"In 2015, Farm Radio International applied to Making All Voices Count for a practitioner research and learning grant. Farm Radio International (FRI) is a Canadian-based not-for-profit organisation working in direct partnership with approximately 600 radio broadcasters in 38 African countries to figh
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t poverty and food insecurity. The research studied the impact of one of FRI’s projects, the Listening Post, initially developed as a pilot project funded by the Bill & Melinda Gates Foundation to help agricultural development actors ensure their initiatives are responsive and accountable to farmers. The Listening Post is an interactive radio series aimed at an audience of farmers. It combines specialised interactive radio broadcasts with Uliza, a tool created by FRI for gathering and analysing feedback and questions from audience members. Uliza is built on an interactive voice response (IVR) system which enables listeners to vote on poll questions, leave messages and request the delivery of specific information. The research aimed to assess the effectiveness of the Listening Post, and to examine its potential as a tool for the adaptive management of agricultural programmes. This practice paper describes the research, and reflects more broadly on the challenges and opportunities provided by feedback models such as the Listening Post for improving inclusive and participatory agricultural development, and for advancing adaptive programme implementation based on feedback. It also discusses the potential of building on a tech-enabled feedback model to enable collective civic action for extension services that are responsive to the priorities of smallholder farmers. If the information generated by multi-stakeholder platforms like the Listening Post is to lead to adaptation and change in service provision, it is necessary to develop common understandings of the roles and responsibilities of different stakeholders from the outset of programme design and implementation." (Summary)
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"For years after its start-up in 1979, Farm Radio International (FRI) sent radio scripts and other material to broadcasters in more than 100 developing countries, believing it reached as many as 100 million people. By 2000, however, its unidirectional scattershot approach was being questioned by bot
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h communication specialists and its principal donor. Following a four-year struggle to reorganise its mission, programmes, and funding, FRI found new purpose, a new donor, and solid evidence of impact. The viewpoint offers lessons in management, communications for development, donor infatuation with “The Next Big Thing”, the difference between information and knowledge, and how people learn." (Abstract)
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"The research examines the possibilities of new digital technologies along with radio to facilitate adaptive management processes through rapid feedback to help ensure that agricultural development projects are farmer-centered, and meet the needs of those they intend to serve. Grounded in assessing
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Farm Radio International’s Listening Post—a methodology for collecting real-time, unfiltered feedback from farmers through a multi-channel platform linked to radio—the research highlights barriers to success and articulates lessons learned during the process of designing and implementing the model [...] The research demonstrates that linking a mobile-based crowd-sourcing tool with radio is effective at ensuring engagement from a large number of farmers. The radio stations offer a simple way to recruit participants from among the regular listeners of farmer radio programs. Also, the radio stations tend to be trusted sources of agricultural information among farmers, increasing motivation to participate. Further, the radio programs offer an easy way to close feedback loops by disseminating information about actions that stakeholders are taking in response to feedback. The Listening Post faced many of the same challenges documented by organizations utilizing similar tools—it was difficult to incentivize stakeholders to adequately respond to farmers, and competing motivations between extension officers, farmers, funders and partner organizations made it difficult to collect high-quality information that was usable and actionable. Moreover, an overarching focus on developing and implementing the technology and engaging a large number of farmers at the exclusion of other factors meant that many of the processes and mechanisms for effectively using the data collected and for responding to what farmers were saying weren’t fully developed. Despite these issues, there is significant evidence that the Listening Post model holds potential to act as a conduit for civic action if the correct stakeholders are engaged from the outset, if mechanisms for analyzing and disseminating relevant data from the platform to partners, local stakeholders and farmers is further refined, and if stakeholders ensure farmers can effectively use the technology." (Executive summary)
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"The purpose of this report is to share the key findings of the VVD radio project in Southern Madagascar after six months of broadcasts in 2012, in particular to document the design and evolution of the pilot project; feedback the outcomes to participating stakeholders; inform the donor community ab
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out the impacts of the VVD project; and provide lessons and perspectives to assist a proposed scaling up process. The document focuses on the findings of a two month evaluation process which was also informed by regular monitoring and feedback in the field during the course of the project activities." (Executive summary)
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"The finding of the research reveals that majorities (90%) of the farmers were males, within their active productive ages (31-42 years) and 50% of them had attained Islamic education. Most of the farmers obtained agricultural information through radio agricultural programmes (97.8%) out of which maj
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ority had access to information through the format of presentation or discussion by an expert and or the extension workers (77.8%). The finding also revealed that farmers adopted the information disseminated through radio, which was found to be highly relevant (32.2%) to the farmers agricultural activities. Farmers gained the knowledge of agricultural management practices (26.7%), prevention of post harvest losses (17.8%) and appropriate application of fertilizer (16.7%), and which was found to be very important and effective to majority (97.8%) of the farmers agricultural activities." (Abstract)
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"This paper examines the potential role of indigenous knowledge sharing through rural FM radio stations in Ghanaian agriculture. To identify social learning effects, we examine crop productivity trends and their association with participation in radio programs, and compare the strength of these asso
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ciations before and after the emergence of rural radio. Our analysis shows stronger conditional correlations between participation intensity and noncash crop yields, which are consistent with the expectation that noncash crop farmers will more likely adjust farming practice as a result of social learning. The results suggest the potential for agricultural research to have an impact on effective farming by taking advantage of rural FM radio stations." (Abstract)
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"In 2010, Farm Radio International gathered information about farmer radio programs from radio stations in Cameroon, Ghana, Kenya, Tanzania and Malawi. We visited twenty stations and two production houses and listened to their farmer programs. We posed hundreds of questions to the people making the
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programs and to the people listening to them. Stemming from our findings, we are publishing a list of tips for broadcasters who want to improve their farmer programs starting right now! Positive change rarely happens overnight – but it does start with one forward step. We have grouped these tips into three categories: quick fixes, middle-sized improvements, and the big stuff. We encourage you to consider implementing the “quick fixes.” If they work out, move on to more complex improvements. Before long, you will have a transformed radio program – more effective and more fun - with more job satisfaction too!" (Introduction)
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"This toolkit is designed to help USAID projects and other implementing organizations use interactive radio to augment the traditional agricultural extension services they are providing. In addition, it aims to provide practitioners with a foundational understanding of what is needed to create compe
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lling radio programming. It is important to stress that this toolkit does not assume that radio is the most appropriate solution for disseminating agricultural information. Rather, given the fact that radio continues to be the most readily accessible communication tool in much of sub-Saharan Africa, this toolkit aims to enable practitioners to develop a more systematic approach to using interactive radio as one medium through which they share information with farmers." (Introduction)
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"The author discusses the challenges of using radio as a tool for community engagement in development. It examines specific case studies from the African continent. The book also considers the different ways governments, organizations, broadcasters and communities can use radio networks as instrumen
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ts of participatory knowledge production, exchange and utilization so as to bring about change and development. Thus, this book is relevant to global discourses on communication and development. It demonstrates how elusive participation can become if implemented without adequate consideration of power relationships within indigenous and local knowledge systems. It proposes that more effective radio for development initiatives should be built on participatory action research, local communication needs, and indigenous knowledge systems. Effective radio should rely on relevant broadcasting technology and infrastructure, and designed to operate independently of donor funds." (Back cover)
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