"This guide should help practitioners to: develop an evidence-grounded understanding of misinformation in the context of vaccination, how it spreads and gets traction, what can be done to mitigate its impact; implement evidence-based approaches to address misinformation; develop a comprehensive and
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tailored national strategy for misinformation management [with case studies on polio vaccination in Pakistan, dengue in the Philippines and HPV in Malawi]. The guide should support practitioners working in immunization programs, including immunization managers, C4D communication for development specialists, behaviour and social change specialists, external and digital communications and health teams." (Page 6)
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"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil
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dhood vaccines among vulnerable and hard-to-reach communities in Afghanistan, Nigeria and Somalia to increase demand for and uptake of them. This briefing synthesises findings from research conducted in the three countries – Afghanistan, Nigeria and Somalia - with a focus on Afghanistan. Research findings suggested that BBC Media Action’s programming provided listeners with accurate, trusted and clear information against misinformation and harmful rumours, increased knowledge on the requirement of multiple doses of vaccines and vaccination schedules, prompted discussion and dialogue in communities, garnered trust and confidence among caregivers through the use of doctors and religious leaders and encouraged parents to vaccinate their children by dispelling misconceptions about vaccinations." (https://www.bbc.co.uk/mediaaction)
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"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground
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experience with a focus on reaching the hardest-to-reach populations in the final polio reservoirs of the world. It provides a comprehensive strategic framework and identifies the key steps of planning and executing an effective and adaptive polio communication response from mass media all the way down to interpersonal communication [...] Previous polio communication strategies often utilised risk communication and targeted individual caregivers with facts about polio and polio vaccination. The new polio strategy is specifically designed to address the dynamic perceptions and social norms that deter caregivers in the remaining 1% of the world from vaccinating their children. Our shift to social norm communication is grounded in recent polling research on populations affected by polio in endemic and outbreak contexts, and their responses to polio eradication efforts. Primarily, this research shows the prevalence of unsupportive social norms in high-risk areas." (Introduction)
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"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi
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es for entertainment-education, from mass media campaigns to participatory communication for behaviour change in health interventions including polio eradication and HIV/AIDS. Through reviews of past programmes and discussions of areas of potential research, these scholars highlight an emerging approach that is set to change health education and behaviour change strategies around the world." (Publisher description)
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"The four Pulitzer Center projects highlighted in this guidebook are powerful examples of solutions-oriented reporting—and proof that when done well, such projects get the traction they deserve. For Amy Maxmen, the topic was malaria, new thinking regarding an effective method of malaria prevention
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that may eventually lead to widespread drug resistance. For Chris Berdik, it was how scientists are mapping Tonle Sap, Cambodia’s largest and most threatened lake, so as to devise a plan that protects both jobs and environment. For Steve Sapienza, it was efforts to deliver clean water to the slums of Dhaka, Bangladesh, one of the world’s fastest growing cities. For Esha Chhabra, it was the eradication of polio in India, and the lessons from that experience for other public health challenges. Conventional wisdom says stories like this disappear, that in the chaotic din of contemporary journalism they sink without an audience. Our experience with these projects has been the opposite, with placements in outlets that range from The New York Times and The Atlantic to The Daily Beast, Nature, Forbes, and PBS NewsHour." (Pages 4-5)
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"This publication analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their developm
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ent goals, their leaders must have a firm understanding of the impact of infectious diseases on their people and take prompt action to fix socioeconomic issues arising from the problems associated with poor health practices. Drawing on experiences from international health organizations such as the United Nations Population Fund (UNFPA), commissioned in poor countries to assist national governments in improving the wellbeing of their citizens, this volume analyzes maternal and child mortality and the spread of infectious diseases, and offers communication strategies for the management of malaria, HIV Aids, Polio, tuberculosis, and others in Somalia, Madagascar, Ghana, South Africa, Zimbabwe, Nigeria, the Democratic Republic of Congo, and India." (Publisher description)
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"This review examines polio communication efforts in India and Pakistan between the years 2000 and 2007. It shows how epidemiological, social and behavioural data guide communication strategies that have contributed to increased levels of polio immunity, particularly among underserved and hard-to-re
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ach populations. It illustrates how evidence-based and planned communication strategies – such as sustained media campaigns, intensive community and social mobilization, interpersonal communication and political and national advocacy combined – have contributed to reducing polio incidence in these countries. Findings show that communication strategies have contributed on several levels by: mobilizing social networks and leaders; creating political will; increasing knowledge; ensuring individual and community-level demand; overcoming gender barriers and resistance to vaccination; and reaching out to the poorest and marginalized populations. The review concludes wth observations about the added value of communication strategies in polio eradication efforts and implications for global and local public health communication interventions." (Abstract)
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"This book records the communication journey that began in 2002 through important innovations aimed at including segregated and marginalised populations, as well as a very successful mass media campaign featuring cine star Amitabh Bachchan. An important lesson learnt was that for any public health c
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ommunication to be successful, it had to be data driven. At the same time, it was essential for the initiative to generate data to demonstrate its effectiveness. Communication which was once regarded a 'soft science' has now evolved to the extent that it can generate data that is verifiable and drives the intervention further." (Back cover)
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"Successful advocates do their homework on an issue and build an interesting case. They organize networks and coalitions to create a groundswell of support that can influence key decision-makers. They work with the media to help communicate the message. This practical guide outlines four basic steps
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that are essential for an effective advocacy initiative — documenting the situation, packaging the message, working with the media and mobilizing others. It contains specific examples and ideas, and leaves it up to the user to pick and choose. Obviously, the advocacy strategy varies from target group to target group and from country to country. What works for politicians in Oslo does not necessarily work with health experts in Delhi. Users of this guide are encouraged to select the parts of this booklet that they find useful, borrow successful ideas from others, adapt these creatively to suit their own environment, be innovative, positive and active." (Page 5)
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