"MEDIA LOVES TECH is the name and the idea behind this project that got underway in 2018. The goal is to bring together two worlds that are often too far apart: journalism and the startup community. Together with Al Khatt, a local project partner and non-governmental media organization, we wanted to
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scout, promote, develop and test innovations for the media sector. That same year, a legal support framework for startups in Tunisia came into effect, structured around a label of merit and benefits for entrepreneurs, investors and startups. Just like MEDIA LOVES TECH, it aims to support development through bold entrepreneurial spirit and innovative ideas. Since its launch, the annual MEDIA LOVES TECH incubation program, financed by the Federal Ministry for Economic Cooperation and Development (BMZ), supports eight to twelve startups. Implemented almost entirely online, and originally as a three-day mentor-supported hackathon, it has grown to become an incubation cycle that lasts three months. It promotes all phases of a startup — from the original idea to market entry.
It has been five years since the program was started and it is still going strong. This publication is an initial assessment. Does the belief that progress comes from promoting innovation hold true? Can promoting new media projects with viable business models succeed in an unstable economic or political environment? One needs to look at various aspects to find answers. It is often said that over 90 percent of startups go under in the first two years. Still, startups are often seen as a forerunner to economic development and as having a stimulating effect on the overall economy. Even if initiatives do flop, their traces can still be found in the ecosystem. When assessing the MEDIA LOVES TECH program, it is worth reflecting on what has been achieved and gaining insights for the future. Five projects are presented here. Our team has taken an in-depth look at the projects’ stories and progress and includes key performance indicators. Measuring impact in an unsteady startup environment can be a challenge, and our success stories address this. But as we at DW Akademie believe, “big changes start small,” and so do the startups presented here." (Foreword)
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"This chapter maps out the contours of recruitment and retention practices in an increasingly complex African news media ecosystem in which traditional news media operate alongside a new crop of small but very vibrant media start-ups that are intentionally unencumbered by traditional journalistic an
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d professional normative practices." (Abstract)
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"Despite the political, economic and linguistic differences that characterise the 40+ countries where we conducted this research, the 540 digital native media organisations featured in our Project Oasis directory face many common challenges and opportunities. Among our key findings:
They use social
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media to target younger audiences, send news updates via Telegram to evade censorship, and train citizen journalists to reach underserved communities.
More than 85% said society and human rights issues are key areas of their coverage, including topics related to migration, refugees, gender and feminism.
More than 50% dedicate resources to investigative journalism, and many form alliances to cover stories across borders.
More than 58% of the media founders featured in this report are women. They are highly collaborative, and most have two or more co-founders.œMedia founded by teams that include both men and women reported the highest revenues, with an average of €509,740 per year.
Those that invest in business development build more sustainable organisations. Media outlets that have at least one employee dedicated to revenue generation reported average annual revenue six times higher than those without people in these roles: €598,539 compared to .95,629.
More than half the media in this study are non-profit organisations, and many of the for-profit ventures invest more in journalism than building profits.
Among non-profit media, the primary revenue sources are grants, individual donations and membership (in that order). Among for-profits, the top sources are: advertising, website subscriptions and grants.
Revenue diversity is key, but more sources do not correlate to greater success. Developing two to six sources of revenue appears to be optimal for sustainability and independence.
Digital native media outlets range from small start-ups run by volunteers dedicated to their communities, to highly profitable multi-platform operations that attract millions of page views every month and earn millions of euros a year." (Executive summary, page 4-5)
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"Drawing from a range of case studies of news and journalism startups, including Malaysiakini, Hong Kong Free Press, The News Lens of Taiwan, Thailand’s The Standard, Ciwei Gongshe of China, Indonesia’s IDN Media, Sabay of Cambodia and Frontier Myanmar, this book provides tips on how to launch a
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news media startup, how to find funding and how to sustain and scale the enterprise. Blending a theoretical approach with core business and newsgathering expertise, the author offers an engaging overview of contemporary entrepreneurial concepts and their vital relationship in finding new markets for journalism today." (Publisher description)
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"Presentamos este estudio como una contribución relevante para entender los profundos cambios y las tendencias del periodismo en América Latina, a partir de un análisis riguroso del paisaje mediático, así como del mapeo y caracterización de 1.521 medios nativos digitales verificados en 12 paí
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ses de la región. Se trata de una investigación única que permite conocer quiénes son, dónde se encuentran y en qué se diferencian estos medios digitales de naturaleza muy diversa: hiperlocales, feministas, sobre medio ambiente, de chequeo, narrativos, colaborativos, culturales, de control público, de temas sociales y políticos, entre otras causas y enfoques de agenda. Los hallazgos son a la vez desafiantes y alentadores. Los medios nativos digitales latinoamericanos muestran una gran vitalidad a pesar de condiciones adversas de distinto tipo. Es revelador que en el último año hayan surgido medios en Guatemala, Nicaragua, Bolivia y Venezuela, países donde se han vivido incidentes en relación con la libertad de expresión, con casos de presiones, censura o vigilancia de los gobiernos sobre la labor periodística. Algo que distingue las búsquedas de los medios nativos digitales estudiados es que priorizan la calidad de la información y su foco está en aportar una visión propia, impulsar sociedades más democráticas y libres y construir relaciones firmes con sus audiencias. Son medios que en su mayoría hablan a una comunidad, pero también están dentro de ella." (Presentación, página 7-8)
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"Esta guía está dirigida a todas aquellas personas que trabajan en un medio independiente, que estén interesadas en organizar las finanzas de su organización, mantenerlas en orden y producir informes que aporten información valiosa. Los fundadores, directores y gerentes de proyectos de medios p
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ueden usar esta guía para mejorar la forma en que administran sus organizaciones. Los contadores y empleados/as que trabajan en medios o consultores del área de sustentabilidad también pueden encontrar valiosa esta guía si tienen que desarrollar propuestas de presupuestos o informes financieros." (Página 5)
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"This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor–organization relationship from public relations scholarship as a framework, this study showed content, independent/objec
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tive journalism, and community were main motivating factors for donating. A lack of priority, and techno- and commercial-related concerns were reasons why readers did not donate. Professional and theoretical implications are discussed." (Abstract)
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"As you might expect, there were regional differences among the digital news media in Africa, Southeast Asia, and Latin America, which we include in this report. But what struck us most as we reviewed the data were the similarities that emerged among these news organizations as they strive to cover
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their communities and build sustainable business models. Although most operate with relatively small budgets, they have an impact that punches above their weight when compared to the size of their teams and resources. Many specialize in investigative and data journalism, and more than 50% have won national or international awards for their work. Inflection Point International represents the deepest and broadest research ever done into the state of digital native media in Latin America, Southeast Asia, and Africa. As with so many things in our not-quite-post-pandemic world, what we discovered was a mix of alarming threats and inspiring breakthroughs." (Executive summary, page 7)
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"Como esperábamos, había diferencias regionales entre los medios digitales en África, el Sudeste Asiático y América Latina que incluimos en este informe. Pero lo que más nos llamó la atención cuando revisábamos los datos eran las similitudes que emergían entre estas organizaciones de notic
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ias a medida que intentaban cubrir sus comunidades y construir modelos de negocio sustentables. Aunque la mayoría cuenta con presupuestos bastante reducidos, estos medios tienen un impacto sobresaliente comparado con el tamaño de sus equipos y recursos. Muchos se especializan en periodismo de investigación y de datos, y más del 50% ha ganado premios nacionales o internacionales por su trabajo. Punto de Inflexión 2021 representa la investigación más exhaustiva y profunda realizada sobre el estado de los medios nativos digitales en América Latina, el Sudeste Asiático y África. Como muchas de las cosas que hemos aprendido en nuestro mundo durante la pandemia, descubrimos una mezcla de amenazas alarmantes y, al mismo tiempo, logros inspiradores." (Resumen ejecutive, página 6)
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"Como era de se esperar, houve diferenças regionais entre os veículos jornalísticos digitais na África, Sudeste Asiático e América Latina que incluímos neste relatório. Mas o que mais nos impressionou ao analisarmos os dados foram as semelhanças que surgiram entre essas organizações jorna
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lísticas ao se esforçarem para cobrir suas comunidades e construir modelos de negócios sustentáveis. Embora a maioria opere com orçamentos relativamente reduzidos, elas têm um impacto que excede seu peso em comparação ao tamanho de suas equipes e recursos. Muitas delas são especializadas em jornalismo investigativo e de dados, e mais de 50% já ganharam prêmios nacionais ou internacionais por seu trabalho. Este estudo, Ponto de Inflexão Internacional, representa a mais profunda e ampla pesquisa já feita sobre o estado da mídia nativa digital na América Latina, Sudeste Asiático e África. Como acontece com tantas coisas em nosso mundo não-quase-pós-pandêmico, o que descobrimos foi uma combinação de ameaças alarmantes e descobertas inspiradoras." (Resumo executivo, pagina 6)
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"How much money do you need to start? Other than identifying a mission and an editorial vision, this is probably the most important question a would-be nonprofit news entrepreneur should ask at the outset. If you don’t ask it, you’re making the most basic error in starting a business. Moreover,
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to answer this question, you need a comprehensive initial expense budget, charting how much you’ll spend on everything from salaries to freelance to office space (if any) to benefits to photos to publishing tools to marketing and beyond. In my view, it’s a mistake to begin operations without at least 18 months of spending on hand, and two years is even better. This is hard, and quite likely daunting."
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"The Startup Guide is our attempt to curate the information and tools we think are essential to launch an independent newsroom and leading a successful enterprise well beyond startup. The areas of focus include business planning, audience development, revenue generation and nonprofit management. All
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to support those who want to start a sustainable nonprofit news organization." (https://inn.org/research/guides/startup-guide)
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"Among the most significant changes affecting journalism worldwide is the emergence of startup culture, as more and more journalists strike out on their own. In Beyond Journalism, Deuze and Witschge combine extensive global and comparative fieldwork. Through rich case studies of journalism startups
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around the world, they provide deep insight into the promises and pitfalls of media entrepreneurship. Ultimately, they aim to recognize new and emerging voices as legitimate participants in the discourse about what journalism is, can be and should be." (Publisher description)
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"This media viability handbook is unique in that it has been written by media startups themselves and presents the learnings of 21 digital pioneers including the Philippines' Rappler, Egypt's Mada Masr and Animal Politico in Mexico. The pages are filled with tips and information these media startups
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from 18 different countries wished they had when they first started out. It includes lessons learned, advice for successful growth and perhaps most importantly, how to sustain a startup's success. The handbook presents a three-step approach: the start phase, growth phase and the media viability phase. It highlights an approach that focuses not only on revenue streams — an area that many startups put too much emphasis on — but aspects of the business such as human resources and audience engagement, which are crucial for achieving media viability. Each chapter of the handbook explores one of the three steps in depth. In the first chapter, we hear from six startups in the Middle East and North Africa (MENA). They share their experiences of turning an idea into a reality and share the knowledge they learned during the start phase focusing on revenue streams, audience engagement, collaboration and donors' motives. In chapter two, seven startups from the Asia region dive into structure and growth. There is a particular focus on diversifying revenue streams, staffing and internal organization, identifying a core mission and capitalizing on your strengths. Chapter three features eight startups from Latin American countries who impart their knowledge on sustaining the success they have achieved. It rounds up the important lessons that digital media entrepreneurs should carry with them at all times. Community building, producing a quality product and involving the whole team in decision making processes are key." (Publisher description)
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"In this article, we explore how entrepreneurial journalists from a wide variety of national contexts present ‘impact’ as one of the aims in their work. By exploring the variety, incongruences, and strategic considerations in the discourse on impact of those at the forefront of journalistic inno
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vation, we provide a much-needed empirical account of the changing conceptualisation of what journalism is and what it is for. Our data show how impact becomes an ideologically as well as strategically driven endeavour as the entrepreneurs try to carve out their niche and position themselves both in relation to traditional counterparts and other startups. Ultimately, we provide empirical insight into a number of tensions that remain underlying in the discourse on constructive journalism, an increasingly popular conceptualisation that refers to a future-oriented, solution-driven, active form of journalism. We show how our interviewees marry different, commonly-deemed incompatible practices and values, thus challenging binary distinctions at the heart of conceptualisations of journalism, also perpetuated in the discourse on constructive journalism. As pioneers in the field, startups can be argued to inspire journalistic as well as social innovation, and furthermore push for a more inclusive understanding of the divergent conceptualisations and practices that together make up the amalgam that we call ‘journalism’." (Abstract)
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"This research is based on the belief that there is no journalism crisis, but a business model one. So, learning from successful experiences that innovate in the business is the first step towards building a healthier media landscape in other countries. During this paper I will focus specially in tw
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o European news startups launched in the last 11 years which betted for audience support and up to date have succeeded in reaching a very influential position in the media landscape of their countries. Both are economically profitable as well. They are Eldiario.es from Spain and Mediapart from France. Founded by experienced and already well-known journalists, both news outlets are ranked in the top 10 most frequently visited websites in their countries (competing with legacy media brands from all platforms). They are also in the top three in terms of trust, according to the 2019 DNR. They have constantly increased their newsrooms and multiplied more than five time their budgets since launching. They published scoops that dominated news agenda and lead to resignations to high members of each national government." (Page 7)
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"Three years after writing the report Publishing for Peanuts, in which we surveyed 35 media startups mostly from the Global South, we decided to go back and see how the outlets had fared. Our area of interest in 2015 was small-to-medium size independent media outlets with a track record of consisten
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tly producing credible content independently of state and mainstream media in the countries in which they were operating. ‘Startup’ describes their work practices but, in fact, some of those we interviewed had been in operation for many years but may have undergone a relaunch or adapted to new circumstances following a political event. Those “Global Muckraker” outlets remained our focus in 2018. As questions about media viability remain unanswered we wanted to understand the experiences of journalists in the Global South. Returning to the 35 outlets, we found three had failed, and six had been seriously reconfigured or renamed [...] Our key findings: Financial survival is the biggest worry for the media outlets we profiled, followed by political risk and physical safety. The outlets remain dependent on donors. Advertising is hard to come by and raising funding from audiences has proven difficult. Donors need to accept this reality and be willing to commit to long-term support for outlets creating a public good. The grim political climate, rise of right-wing demagogues and attacks on the media have made the outlets feel appreciated in many countries. They recounted tales of support and encouragement from their audiences. But this sentiment does not translate into sustainable forms of funding. The outlets have professionalized in the sense that many now have accounting software, bookkeepers and full-time staff working on grant writing. But many still rely on unpaid contributors and some use office space that was provided for free or rented at a discount. There is a strong correlation between employing a full-time marketing staffer and generating revenue ..." (Executive summary)
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" Given the breadth and scope of India's media, there is little meaningful literature available about journalism practices. This book brings together contribution from 21 Indian and global scholars and journalists to write informatively and critically about Indian journalism today. The contributors
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in this volume focus on the changes in journalism practices within the context of India's long journalism history, socio-economic conditions of the Indian state, and minority politics. The volume is divided into four different sections, each addressing one relevant aspect: history and evolving changes, social media, e-journalism, marginalization, pedagogy, ethics, and public sphere. Underlying the chapters is a focus on how to address and analyze the enormity and precipitous changes taking place in Indian journalism, media technology, and global relations." (Publisher description)
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"Over the past years, a range of different databases have been constructed, and research efforts have been made to find the key to making digital news ventures successful. Many of them have searched for best practices, or a secret recipe for a business model that would make the news business economi
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cally sustainable in a digital era. James Breiner has taken on the tedious task of analyzing 20 media startup databases in search of patterns and major lessons learned." (Page xxxii)
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