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"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin ... more
"HEARTLINES is an innovative programme developed by The Mass Media Project in South Africa. The intervention’s purpose is to address South Africa’s social issues, such as HIV and AIDS, crime, violence and the breakdown of family and social structures. HEARTLINES is unique in its approach in that ... more
"This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished teacher—scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not onl ... more
"En este cuadernillo, el objetivo es profundizar y explorar el concepto de información a partir de su reflexión en tanto proceso comunicacional. Por esta razón, los contenidos aquí desarrollados se articulan con los abordados en los cuadernillos 1 y 2 y están organizados en cuatro capítulos: E ... more
"This guide profiles public campaigns from around the world that have already proved their positive impact on the public, including communications on energy savings, water and air pollution, waste management, and natural resources' shortage. The guide is a first step towards the development of an in ... more

Evaluation of Soul Buddyz Series 2

Johannesburg: Soul City (2005), 40 pp.
"This paper is premised on the notion that awareness-raising and communications about the MDGs in the industrialised countries are crucial in order to remind and hold national governments accountable to their aid, trade and debt commitments, which are found in the MDGs." (OECD website)
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee ... more