"A majority (57%) of Cambodians say they watch TV news at least weekly, with urban residents considerably more likely than their rural counterparts to do so. Radio follows, used for news by 42,9% overall and equally prevalent in urban and rural areas. About one in 10 Cambodians overall now say they
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turn to the internet (9,4%) or social networking sites (10,8%) for news, with those figures rising to more than two in 10 among urban residents." (Page 1)
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"Just 18.1% of Pakistanis say they follow current events about the country “a lot,” but almost half (47.7%) follow current events “somewhat.” About one-third report being less attentive, following current events “very little” (29.6%) or “not at all” (4.6%). Results trend upward with
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education level; 30.0% of those with an intermediate education or more say they follow current events a lot. As in many predominantly Muslim countries, interest in media coverage of religious issues is widespread in Pakistan; 78.4% of adults are very or somewhat interested in the topic, with little variation by gender or education. Pakistanis also tend to be attracted to news about domestic politics (67.6%), with men and better-educated residents being most likely to express interest. At least six in 10 Pakistanis overall are interested in three topics with direct relevance to their daily lives: health and healthcare (64.6%), education (60.7%) and human rights (59.8%). Science, technology and IT issues are least likely to elicit interest, though young adults are somewhat more likely than those 25 and older to be interested in these topics." (Page 1)
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"TV is the main information platform by far, but the importance of individual channels varies by region and modes of access. Population is divided between those with access to non-State TV and those without. While most express generic satisfaction with media, actual opinions about specific channels
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vary. At the national level, the impact of digital media remains modest, and electronic data sharing is still a niche phenomenon. There is a huge gender disparity regarding access to Internet and mobile." (Conclusions, page 43)
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Key findings include: 35% of people interviewed had family members working outside of Nepal; 86% of households had a working mobile phone (92.5% in urban; 84.3% in rural areas); 49% had a working television (79.5% in urban; 42.3% in rural areas); 45% a working radio (46.1% in urban; 45.3% in rural a
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reas); 10% a computer (24.6% in urban; 6.5% in rural areas); 5% the internet (16.1% in urban; 3.1% in rural areas); Men are more likely to listen to the radio than women, but on average 46% of people never listen to the radio. For 79% of these people, it is because they don't have a radio; For those who do listen to the radio, 62% like news programmes best, followed by 27% preferring music shows. Only 1% said they liked drama programmes the most; Of the 12% of people who use the internet (23% urban; 10% rural), 88% access it on their mobile phone, and 92% use it for social media; 38% of people's mobile phone is a smart phone (55% in urban areas, 36% in rural areas); Overall, radio was regarded as the most trustworthy media, and 38% said that radio was their preferred medium for obtaining news and information. This was different in rural areas, where 41% quoted radio, and 22% said TV, to urban areas, where 22% said radio and 39% said TV; The most important topic people wanted to hear/read about was news about Nepal (54%).
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"A national survey was completed in November 2004, designed to measure: media access and use; knowledge of Malaria, its prevention and cure; reach of the radio programme Bolongodala. The sample achieved represented the adult (15+) population of the Gambia estimated to be 768,200. Mandinka is the mos
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t widely spoken language with 61% claiming to speak it well. This was followed by Wolof (47%), Fula (36%) and English (17%). Radio is by far the most used medium. 97% were radio listeners, 53% had listened to radio on the day before the survey interview and 88% during the previous week. 88% have a working radio at home. Radio listening is something that most listeners do with someone else rather than on their own. Despite widespread knowledge of Mandinka, most people prefer to hear radio programmes in their own language. The radio station with both the highest national Share and Reach is GRTS Banjul with a 39% Share and 69% weekly Reach. The radio audience has a very broad demographic profile, matching the Gambian population profile very well. However, women listen less often than men. TV is the next most important medium. 83% were TV viewers, 23% had watched TV on the day before the survey interview and 56% during the previous week. 40% have a working TV set at home." (Executive summary)
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"Radio was found to be the most frequently used media channel with 46% of the respondents listening to radio on a daily basis and a further 30% listenership on a weekly basis. Newspapers were found to be the least used media with 22% of the respondents reading newspapers less than once a month. The
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overall perception on all media is that they are mostly informing electorate and influencing choice of leaders with up to 29% attesting to this. Fewer respondents at 10% feel that media is
exposing poor leadership. Comparing the different media, TV was found to have more influence on service delivery than the other media with 18% followed by Radio and Newspapers with 14% and 8% respectively. On the other hand, Newspapers were found to play the greatest role in exposing poor leadership with 16%. Radio was found to be the main source of actionable knowledge compared to the other media at 14% though this is closely followed by TV and Newspapers at 13% and 12% respectively. All three media are generally doing poor in influencing perceptions on social issues with Newspapers leading at only 6%. Majority of the newspapers, radio and TV stations are almost similar in programming areas with little differentiation. Few newspapers come out strongly in specific coverage areas. The major dislike for many programmes and stations is the limited time allocation. Media consumers generally feel that the media outlets would perform better if they improved reach and improved on level of programming." (Executive summary)
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"The research focuses on three themes. Firstly, it identifies and maps the information environment in Mon State in terms of technology and media use across urban, rural, non-conflict, and former conflict geographic areas. Secondly, the flow of news and information is examined to see how individuals
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receive information and then make decisions about sharing it with others. Thirdly, the report examines the dynamics underlying the trust and influence of news and information among individuals in Mon State." (Summary)
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"Nigeria is a complex country grappling with serious economic, political, and security challenges. New media are an increasingly effective pathway for reaching Nigerian audiences, especially those who are media rich. However, there remain media poor segments of the population who can only be reached
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through traditional media (if at all)." (Closing thoughts, slide 36)
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"Cambodia is a country on the cusp of rapid media change. TV and radio remain the top media and main sources of news. Apolitical newcomer Hang Meas is top source with tabloid news, entertainment. But new media is gaining, fueled by widespread mobile use: almost all households have a mobile phone; yo
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ung, educated and urban drive new media use. Internet numbers remain in low double digits, but growth is exponential: outside infrastructure investment increasing broadband mobile rapidly; those who use the Internet use it for broadband activities¡Xvideo, audio¡Xeven in the countryside. Facebook dominates social media and is the top online news source." (Key takeaways, slide 37)
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"Use of Ukrainian vs. Russian in news content is not important for the vast majority of adults; trust in content is key to reliance on sources. Ukrainian TV channels remain the top news sources for adults across ethnic groups and regions (other than Crimea), and offer news trusted by large majoritie
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s overall, and by over half of ethnic Russians. 5Kanal's weekly reach has surged closer to those of top channels, but is a top news source for fewer in the south and, as with 1+1, in the East. Will the rise of Vkontakte, ukr.net, Ukrainska Pravda, Hromadske.tv and other digital media as top news sources continue? Will major changes in the media Crimeans use for news last? Will other websites follow VKontakte into the list of top sources there?" (Media Landscape Summary, page 21)
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"Libyans and Tunisians have grown weary of coverage that represents the interests of those who run or fund the channels and consequently place little trust in the media. Perhaps as a result of these limitations, the audiences are savvy and discerning consumers who “shop around” to access informa
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tion and verify what they have found. People desire the media to do more than highlight problems. They want it to discuss solutions and act as a force for good rather than foster division. The degree to which this is possible varies by state." (Executive summary)
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"The media culture of Syrians is strongly dominated by satellite television which is the most widely accessible type of media for Syrians across the sample. Beyond satellite television, access to media is primarily dependent on location with people in government controlled areas enjoying the best ac
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cess and people in refugee camps in Turkey being the most badly serviced. Within Syria, especially access to newspapers is strongly location dependent with anti-regime controlled areas being almost completely cut off from distribution. Where media is less widely available people rely more heavily on personal sources of information such as oral communication, mobile phones and email. When access is not an issue, as given in government controlled areas, television and the internet are the most used types of media." (Page 2)
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"Television is the dominant news medium in Ukraine. Almost all Ukrainians (96.8%) watch TV for news at least weekly, including 95.7% of Crimeans. The Internet has overtaken radio and print media as the second most dominant news source in the country, with about half (48.3%) going online for news at
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least weekly. Radio and newspapers are each used weekly for news by close to one-third of the population (36.5% and 33.8%, respectively). In Crimea and Ukraine’s southern and eastern regions, pro-Russian sentiment is strongest and some Ukrainian analogue broadcasts have been blocked and replaced by Russian broadcasts. In these regions, most residents use either a satellite dish for TV reception (19.8%), or an Internet connection directly to the TV or through another device (38.5%). Only about one in five Crimeans (18.7%) say the cessation of some Ukrainian TV channels in Crimea has changed their news-gathering habits. Most of those whose habits have changed (71.1%) say they are using Russian sources more often; just 5.8% are using other foreign sources more." (Page 1)
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"This report has eight core sections. In the first three sections we outline the overall purpose of the study, the methodological approach and the overarching insights that emerged from the study. This is followed by a section on key citizen information needs and sources. The fifth section discusses
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the media landscape in Vanuatu, varying media access and media consumption patterns and audience’s preferences for different media outlets, media formats and genres. The next section provides an overview of citizens’ attitudes towards development aid, their perceptions of international organisations and entities working in Vanuatu. Section seven focuses on assessing the impact of communication efforts on civic participation and exploring the attitudes and behaviour related to domestic violence and land issues. We conclude with considerations for the development, media and policy community working in Vanuatu and a more detailed description of the methodological approach applied in this study." (Introduction, page 5)
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"In assessing attitudes toward the media, one notable finding was a vote of confidence for improved quality of news media reporting between 2011 and 2013 with a majority of adults agreeing that it has improved in six of the eight countries surveyed. This optimism is also reflected in overall percept
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ions of media credibility in such countries as Saudi Arabia, Jordan, Qatar and the UAE, while less so in more volatile states including Egypt, Lebanon and Tunisia. Internet use is strongest in the Gulf countries—UAE, Qatar, Bahrain and Saudi Arabia and lowest in the most populous Arab country, Egypt, which appears in question after question to be a media-poor country in spite of its large population. Only in Qatar is the internet regarded as a more important source of news than is television. In all countries respondents are multi-media users, of course. In the midst of great enthusiasm for the internet, the importance of satellite television, notably Al Jazeera, is the most popular source for news and public affairs across the region. While its popularity varies by country depending on local sources of news and other factors, Al Jazeera was mentioned by respondents in every country surveyed as a top source of news. At the same time, social networking is nearly universal among those online and no other social media site comes close to Facebook in popularity. Twitter and Google+ also get high marks in Bahrain, Saudi Arabia and UAE. Although critics once complained “that the internet only speaks English,” Arabic language use exceeded that of English across the region on most media platforms." (Introduction, page 8)
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"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (Slide 39)
"S
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trategic Considerations for Communicating With Somalis: Role of foreign media remains extremely important. Radio is still the most widely used news medium, across all regions. Heavy access to and usage of alternative platforms opens up additional opportunities. Any communications strategy must include digital and mobile, with potentially greater short-term payoff than elsewhere in Africa." (Slide 54)
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"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout
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the country, including in both urban (98.6%) and rural (97.0%) households. Even among Vietnamese with no formal education or those who say they are finding it “very difficult” to get by on their current income, at least nine in 10 have a TV in their homes (96.0% and 90.4%, respectively). By contrast, radio and computer ownership, as well as home Internet access, are more common among Vietnamese at higher socioeconomic levels. Not only are televisions nearly universal in Vietnamese households; almost all adults (97.1%) say they use TV at least weekly to get news. Word-of-mouth and SMS/text messaging are the next most commonly used means for receiving news, though much of this news is personal in nature. Just over one-quarter of Vietnamese overall use radio, the Internet and print media. Though radio use is comparable in rural areas and cities, urban Vietnamese are more likely to get news weekly online or via newspapers and magazines. Weekly use of radio for news is equally common among urban (28.0%) and rural (27.7%) areas, but rises to about one-third (34.3%) among Vietnamese with at least a high school education. Not surprisingly, past-week use of the Internet for news is more common in urban (36.1%) than rural (22.3%) areas and trends sharply upward with education. A majority (56.3%) of Vietnamese with a high school education or more have gone online for news in the past week. Among Hanoi residents with at least a high school education, that figure rises to 64.8%; in Ho Chi Minh City, it is 71.3%." (Page 1)
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"The majority of Somalis (65.6%) access news at least once per day. More than one in four Somalis (27.9%) share news daily or most days. Radio is the most popular means for obtaining news in Somalia, with more than four in five (83.9%) reporting they get news via radio at least once per week. More t
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han seven in 10 Somalis (72.4%) say they personally own a mobile phone." (Page 1)
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