Filter
38
Featured
Free Access
26
Key Guidance
1
Top Insights
2
Topics
Audiences & Users
6
Digital & Social Media Use, Internet Use
6
Milieus, Lifestyles
6
Television Consumption, Televison Use, Television Audiences
4
Digital & Social Media Use: Youth
3
Radio Consumption, Radio Use, Radio Audiences
3
Target Groups
3
Audience Research
2
Media Use, Media Consumption
2
Media Use: Youth
2
News Consumption & Information Sources of Media Users
2
Climate, Climate Change, Climate Change Adaptation
2
Perceptions & Attitudes Towards Climate Change and Environmental Degradation
2
Digital Literacy: Youth
2
Marketing & Branding
2
Emotions in the Media, Emotional Functions & Messages of Media
2
Youth Activism, Youth Civic Engagement, Youth Political Interests, Youth Protests
2
Access to Media & Information
1
Digital Divide, Digital Inequalities
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Advertising
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Advertising Audiences & Target Groups
1
Advertising Planning & Implementation
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Advertising Sales Management
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Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Audience Research in Media Assistance
1
Audience Research Methods
1
Digital & Social Media Use: Children
1
Elderly People: Internet & Social Media Use
1
Disinformation Consumption & Perception
1
Media Use: Families
1
Media Use: Foreign / International Media
1
Authoritarian Regimes: Media Systems & Landscapes
1
Church Marketing
1
Foreign Conflict Reporting, International War Reporting
1
Digital Inclusion
1
Online Communication
1
Facebook
1
Telegram
1
Racism in Communication & Media
1
Disaster & Humanitarian Crisis Reporting
1
Press Distribution
1
Competition, Competition Analysis
1
Press Marketing, Branding & Promotion
1
Students
1
Workshops & Seminars: Methods, Tools, Planning, Experiences
1
Elderly People: Tailored ICTs & Media
1
Soap Operas & Telenovelas
1
Climate Change Communication, Climate Journalism
1
Strategy Development & Strategic Planning
1
Developing Countries Reporting & Representation in Foreign / International Media
1
Image Abroad
1
International Radio Broadcasting, Foreign Radio Broadcasting
1
Media Literacy: Youth
1
Design Thinking
1
Product Development
1
Migration & Refugees Reporting & (Social) Media Representation
1
Pop Music
1
People with Disabilities: Tailored ICT & Media Products
1
Civic Engagement, Citizen & Community Participation
1
Political Communication
1
Magazines
1
Project Planning Methods
1
Radio Programming, Programme Structures & Schedules
1
Digital Wellbeing, Digital Resilience, Digital Mental Health
1
Media Effects
1
Media Psychology, Communication Psychology
1
Fear, Anxiety
1
Television Reception & Effects
1
Inequalities
1
Social Classes
1
Short Wave Radio (SW)
1
Television Programming, Programme Structures & Programme Policies
1
Youth, Adolescents
1
Youth Cultures, Youth Milieus, Youth Identities
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Resonanz und Entfremdung auf Facebook: Möglichkeiten und Voraussetzungen digitaler Weltbeziehungen
Bielefeld: transcript (2025), 309 pp.
"In einer zunehmend digitalisierten Welt prägen soziale Medien wie Facebook unseren Alltag - aber ermöglichen sie auch echte Resonanzerfahrungen? Basierend auf der Resonanztheorie von Hartmut Rosa untersucht Lisa Waldenburger, ob und unter welchen Bedingungen Nutzer*innen in den sozialen Medien Re
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Wanderer between the worlds: Telegram use from the users’ perspective
Publizistik, volume 70 (2025), pp. 133-155
"The messenger Telegram has gained importance for the mediated constitution of counterpublics in German-speaking countries since 2020. However, most research on Telegram focuses on the content shared and the networks that have developed on the platform. Meanwhile, knowledge about the users of counte
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Einblicke in eine neue Mediennutzungstypologie: Medien und Lebenswelten als strategisches Instrument: Die Digital Media Types
Media Perspektiven, issue 4 (2024), 11 pp.
"Mit den Digital Media Types wurde die MedienNutzerTypologie für die digitale Welt weiterentwickelt. Sie bilden verschiedene Lebensstile und -welten ab, die Einfluss auf die Mediennutzung haben. Programmentwickler können sie als strategisches Instrument einsetzen, um spezifische Interessen und Bed
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Mapping the Russian Media Field through Audience Networks and Agenda Choice
International Journal of Communication, volume 18 (2024), pp. 1-26
"In light of the “gardening” of the public sphere in autocracies, the question of how power is distributed in the media field calls for empirical investigation. We use computational methods of network analysis, topic modeling, and semantic analysis to test if the Russian media landscape is organ
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Digital Media Types
Heidelberg: GIM Gesellschaft für innovative Marktforschung (2024)
"Was ist die DMT? Eine für Deutschland repräsentative, wissenschaftlich fundierte Studie, die neun unterschiedliche Mediennutzungstypen identifiziert. Der Medienkonsum der Deutschen wird dabei als zentraler Bestandteil ihrer Lebenswelt verstanden und damit erklärt. Die DMT Digital Media Types sin
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"Verständlicher, nicht so politisch": Einblicke in die Bedürfnisse und Nutzungspraktiken gering informationsorientierter junger Menschen
Hamburg: Hans-Bredow-Institut (2023), 53 pp.
"Unter Jugendlichen und jungen Erwachsenen gibt es eine zunehmend große Gruppe, die ein geringes Interesse am aktuellen Weltgeschehen hat, kaum Informationsangebote etablierter Medien nutzt und mit journalistischen Angeboten entsprechend kaum noch erreicht werden kann: die gering Informationsorient
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The price of (dis)trust – profiling believers of (dis)information in the Hungarian context
Social Influence, volume 18, issue 1 (2023), 27 pp.
"Taking a person-centered approach – we explored different constellations of social-psychological characteristics associated with (dis)information belief in order to identify distinct subgroups whose (dis)information belief stems from different social or political motives. Hungarian participants (
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Types of Information Orientation and Information Levels Among Young and Old News Audiences
Media and Communication, volume 10, issue 3 (2022), 14 pp.
"By adapting Giddens’s structuration approach, this study aims to assess audience behavior and its relationship with journalism by comparing the use behavior and attitudes of three age groups—adolescents, young adults, and adults—as characterized by distinct media socialization and use pattern
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Craftbook: Markenkommunikation und Produktentwicklung für kirchliche Pionier*innen
Key Guidance
Freiburg: Herder (2022), 216 pp.
"Das Craftbook ist ein Werkzeugkasten, der innovative Projekte in kirchlichen Organisationen beschleunigt. Als zusammenhängendes Framework lassen sich die Tools und Methoden sowohl zur langfristigen Prozessplanung, zur Stärkung des Markenprofils als auch zur Gestaltung von einzelnen Arbeitsphasen
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Youth Political Talk in the Changing Media Environment: A Cross-National Typology
International Journal of Press/Politics, volume 27, issue 3 (2022), pp. 589-608
"While political communication scholarship has long underscored the importance of political talk—casual conversations about news and politics that occur in everyday situations— as a way for citizens to clarify their opinions and as a precursor for political engagement, much of this literature te
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Inclusion, Not Just an Add-On
Kampala: Pollicy (2022), 25 pp.
"This guide was created to drive conversations within technology entities to reconsider and reconceptualize how they approach inclusive design practices. Historically, inclusion has been a “nice-to-have” add-on within digital platforms, and as such, discriminates against and excludes a large pro
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How Do Young Ethiopians Differ in Their Aspirations, Attitudes and Views About Their Future?
BBC Media Action (2021), 12 pp.
"BBC Media Action surveyed 2000 young people (aged 15–29) in four regions and the city administration of Addis Ababa in May 2021. The study highlighted differences in young Ethiopians’ attitudes towards work and saving, education, traditional gender and cultural norms, and youth participation in
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Keeping it Real: An Exploratory Study of How 13-14-Year-Olds Critically Engage with Online Content
Top Insights
Free Press Unlimited (2020), 43 pp.
"We recruited participants aged 13-14 in three countries: Mexico, South Africa and the Netherlands. Through a questionnaire, an observation exercise and interviews, we gathered information in order to identify trends [...] We constructed a number of global personas that cut across the groups. Safety
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Gerontechnology: Understanding Older Adult Information and Communication Technology Use
Bingley: Emerald Publishing (2019), xv, 209 pp.
"The ICT User Typology categorizes older adults’ ICT use into one of five user types, each of which has a unique pattern of ICT introduction, use, display, and meaning they ascribe to technologies: The Enthusiast user type thinks ICTs and other forms of technology are great fun toys. They have won
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Zooming in on Media and Information Literacy: A Survey-Based Typology of Young Media Users
Top Insights
Bonn: Deutsche Welle DW Akademie (2019), 19 pp.
"While global youth is often referred to as a fairly homogeneous generation of digital natives, data drawn from a survey in Jordan, Moldova, and Uganda suggests that this is not the case. Based on an instrument for measuring digital and news literacy, this paper presents a typology of five personae:
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The Beginner’s Guide to Audience Profiling: Getting Started with Marketing That Works
GlobalWebIndex (2017), 35 pp.
"Audience profiling is about defining, segmenting and profiling your target consumers to guide every element of your marketing and brand strategy. Leading brands, agencies and publishers are proving the value that lies in data that quantifies consumer behaviors and perceptions in granular detail. Wi
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A Complete Guide to Target Audience Analysis for Content Marketers
Point Visible (2017), 24 pp.
"The goal of this guide is to provide an easy to follow, in-depth information on everything you need to know to conduct a proper target audience analysis as a content marketer. Some of the most important questions we will try to answer are: What is target audience analysis and why do you need it? Ho
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Die MedienNutzerTypen und ihr emotionales Profil
Media Perspektiven, issue 11 (2017), pp. 555-566
"Die MedienNutzerTypologie (MNT) liefert eine wissenschaftlich fundierte typologische Segmentierung der Mediennutzergruppen in Deutschland. Sie fügt Menschen mit ähnlicher Prägung zu homogenen Gruppen zusammen. Diese einzelnen MedienNutzerTypen unterscheiden sich trennscharf in Hinblick auf ihre
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When Audience Segmentation is Twofold: Differences in Media Consumption Along Race and Socio-Economic Background at a South African University
African Journalism Studies, volume 38, issue 1 (2017), pp. 129-151
"Segmented media audiences often reflect deeper divides within a society. As the relationship between race and class is dynamically changing in South Africa, I investigate to what extent students from different racialised and socio-economic backgrounds differ in their media consumption habits. I con
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Die Flüchtlingsdebatte in den Medien aus der Perspektive der Bevölkerung
Media Perspektiven, issue 6 (2017), pp. 325-337
"Die hier vorgestellte Untersuchung hatte zum Ziel, unterschiedliche Informationsnutzungstypen im Kontext der Flüchtlingsdebatte in der Bevölkerung Deutschlands zu identifizieren und anhand ihrer persönlichen Merkmale, ihrer Einstellungen gegenüber Geflüchteten und der Flüchtlingspolitik sowie
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