"World Radio TV handbook began as a result of the Nazi occupation of Denmark in World War II. Listening to foreign radio stations was forbidden, but many Danes tuned into the BBC and other broadcasters to find out what was really happening in the world [...] When the WRTH was published, its success
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was immediate. The first edition was intended only for readers in Denmark, but once its existence became known outside Denmark, there was a steady demand for it ..." (Page 20)
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"Der Artikel skizziert und vergleicht die Marktstrategien und die ökonomische Entwicklung der Verlage Abya-Yala, Ecuador (Ethnologie und Sozialwissenschaften), CEP, Peru (Theologie) und La Crujía, Argentinien (Kommunikationswissenschaft). Er kommt zu dem Schluss, dass Fachbuchverlage erfolgreich s
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ein können, wenn sie ein klar umrissenes "Markenprofil" entwickeln, sich an den unterschiedlichen Bedürfnissen ihrer - auch kleinen - Zielgruppen orientieren und, auch über Landesgrenzen hinweg, die vorhandenen Vertriebsmöglichkeiten konsequent nutzen." (commbox)
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"In October 2009, after almost 23 years of collaboration, Agromisa and CTA co-hosted the seminar “The Future of the Agrodok series”. The Agrodok series is a collection of practical handbooks that have been published by Agromisa since the early seventies of the last century and from 2005 copublis
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hed with CTA. These Agrodok books treat issues of critical importance for small-scale sustainable agriculture. During the seminar participants discussed several strategies to ensure the comprehensive development of the series and the effective publication and distribution of the Agrodok handbook. Participants included experienced professionals involved in development communication and publishing in Africa and Europe. Discussion focused around content generation, editorial input, handbook design and the use of web2.0 tools to facilitate collaboration between authors and resource persons." (Foreword)
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"Sowohl die wirtschaftliche Größe als auch der Internationalisierungsgrad der chinesischen STM-Verlagsbranche sind mit der Branche in entwickelten Ländern nicht vergleichbar und halten mit den inländischen wissenschaftlichen und technologischen Entwicklungen nicht mit. Die Ursachen dafür liegen
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in erster Linie in den politischen und wirtschaftlichen Rahmenbedingungen im letzten Jahrtausend. Anders als bei anderen Wirtschaftszweigen zeigte sich die chinesische Regierung aus ideologischen Gründen bei der Liberalisierung und Öffnung der Verlagsbranche sehr zurückhaltend. Diese Branche ist in das staatliche institutionelle System integriert und funktioniert als öffentlicher Betrieb, wodurch sie einer strengen staatlichen Kontrolle unterworfen ist. Ihre Tätigkeiten werden wie bei anderen staatlichen Organen weniger durch rechtliche Regelungen festgelegt, sondern viel mehr durch administrative Befehle ausgeführt. Außerdem sind mehre Organe innerhalb der staatlichen Verwaltungssystems gleichzeitig für diese Branche zuständig." (Resümee, Seite 92)
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"Underperformance of the Arabic book translation industry is attributable to (among other factors) severe coordination failures. This is a state of affairs in which the inability of the different agents (translators, book publishers, suppliers, customers, and supporting organizations, state, and so
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forth) to coordinate their behavior (choices) leads to suboptimal outcomes. Since the economic performance of the translation industry often involves complementary investments whose return depends on other investments being made by other agents, coordination is crucial. Obviously, neither market forces nor the state have undertaken this coordination activity sufficiently. The Arabic book translation industry seems to suffer from both market failure and government failure. In light of these results the Arabic book translation industry offers great economic potential that should be mobilized systematically in the future. This paper discusses how this can be achieved, based on a well-designed and implemented process of upgrading and innovation in companies, industries, and clusters related to translation activities. Public policy, properly understood and adequately implemented, can play an important role in this process." (Summary, page 1)
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"Una de las editoriales más exitosas de Ecuador es "Ediciones Abya-Yala" (expresión cuna para referirse a América como "tierra en plena madurez"), una empresa especializada en etnología y antropología americanas. Hace veinte años, un misionero salesiano puso en marcha la iniciativa con una rev
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ista sobre la población indígena amazónica de los shuar; entretanto, el programa editorial incluye varias series sobre historia y cultura indígena latinoamericana, educación bilingüe o tradiciones religiosas. La singular experiencia de Abya-Yala no puede servir de receta para dirigir una editorial; sin embargo, varios aspectos - por ejemplo, su preocupación por publicar todos los títulos en colaboración con otras entidades - dan valiosos impulsos a quienes se dedican a la edición de libros." (Resumen)
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"The first part [...] deals with [...] topics as copyright protection, desktop advances, the role of the editor, multinational publishers, scholarly publishing, best-sellers, and more. Major essays explore the nature and impact of the new technologies, changing patterns of readership, scientific pub
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lishing, developments in textbooks, encouraging literacy, economics, and other important issues. The second part of the Encyclopedia focuses on international aspects of publishing. It surveys the industry in the United States, Britain, France, Germany, and Japan, and examines how developments in the evolving economies of Eastern Europe, the European Community, Southeast Asia, and other parts of the world have an impact on publishing worldwide. The Encyclopedia also offers insights into Africa's drastic book shortage and how the publishing community might reach this market." (Publisher description)
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"Reviews the role, relevance and affordability of technical publications in an African situation. The authors puts forward strategies for developing and financing the indigenous publishing industry, and makes a number of suggestions for creating a market for technical publications in Africa." (Hans
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M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2336)
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"Examine les défis posés par la promotion des livres techniques en Afrique. Il constate que certains des livres proposés à la vente ne sont pas adaptés ou inappropriés, ou sont beaucoup trop chers. Examine certains des problèmes liés à la distribution et à la promotion des livres, notammen
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t la faiblesse du commerce de détail dans la plupart des pays. Propose un certain nombre de mesures susceptibles d'améliorer la situation." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2346)
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