"After an initial period of independent amateurism strongly conditioned by the technologies available, the podcast has achieved significant global popular recognition, as well as an increasingly important professional dimension thanks to the emergence and spread of new distribution platforms (podcas
...
t networks) designed to serve as alternatives to the dominant feeds (such as Apple Podcasts, Google Podcasts, iVoox, and Spotify) that rely on different catalogs and business models. This investigation identifies, describes, and systematically orders the main management and marketing models for podcasts on these platforms on the basis of a comparative analysis of fourteen of them, two in each of the eight countries in Europe, North America, and Latin America where this format is most widespread: Acast (Sweden); Podimo (Denmark); Binge Audio and Majelan (France); Podimo Spain and Podium Podcast (Spain); PodcastOne and Luminary (USA); Convoy Network and Puentes (Mexico); Posta and Parque Podcast (Argentina); and Pia Podcast and Podway (Colombia). The study measures and compares the offerings of each of the studied platforms using different quantitative and qualitative variables (age, territorial reach, content categories, dominant genres, funding, and consumption). The objective is to start to draw up a global map of the main operators in the podcasting industry, and to identify the production trends and marketing strategies of a format with increasing impact and demand, destined to become the future heir of broadcast radio." (Abstract)
more
"The fifth edition [...] cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments." (Back cover)
"[...] Radio is still the region’s most popular medium, especially in rural parts of the region where the majority of the population still live. The little advertisement revenue that still goes to media houses in the region lies in the hands of very few media outlets with a national reach. Most of
...
these are entertainment-focused commercial radio stations. Most of the digital media revenue from advertisers go straight into the hands of big-tech corporations like Google, Facebook and Twitter. The little that remains is shared among social media influencers and fad bloggers. Smaller radio stations and digital publications in the region have been forced to find alternative models to finance their operations. These include partnerships with development agencies, non-governmental organisations (NGOs) and religious institutions. There are numerous opportunities in the digital space than those in legacy media – or traditional media (such as print and analogue broadcast media) – can still take advantage of to achieve sustainability. Paywalls, a model introduced by Kenya’s leading newspapers the Daily Nation and The Standard on their digital publications can be replicated across the region. The radio of the future will need to converge with digital media if it is to maintain its position as the most preferred medium." (Summary of findings, page 2-3)
more
"With over 309 licensed radio stations, numerous public and private TV stations, and rapid growth in internet accessibility and usage, the media landscape in Uganda is dynamic, diverse, and rapidly evolving. Ugandans across the country from rural villages to urban centers are presented increasingly
...
with more channels to meet their wide-ranging information needs. While radio remains the dominant medium of information for both women and men across Uganda, there remains enormous divides across the country that fuel unequal access to information and media consumption behaviors. The media sector is further challenged by poorly skilled media professionals, low quality journalism, a complex regulatory environment that is often not understood by media professionals and broadcasters, and high levels of self-censorship. The COVID-19 pandemic has both cemented the media’s position as an essential service provider, as well as challenged the sector, affecting advertising revenue, employment, the quality and quantity of content production, and the ability to meet the information needs of their audiences." (Publisher description)
more
"Este libro relata la gestión de la campaña de lucha contra la desnutrición infantil realizada por el Grupo RPP y difundida de forma ininterrumpida a traves de su principal emisora radial, desde el 2006 hasta el 2010. Dicha experiencia representó una apuesta empresarial donde se evidenció que l
...
as campañas sociales bien estructuradas, que reciben el compromiso de alta dirección de la institución y logran el involucramiento de los grupos de interés, pueden llegar a ser una eficiente estrategia de responsabilidad social a mediano plazo." (Editorial)
more
"The current UIS Questionnaire on Media Statistics provides information for three UNESCO frameworks, namely the Media and Information Literacy Framework, the Media Development Indicators Framework and the Framework for Cultural Statistics. The questionnaire collects data for reporting global progres
...
s on Action Lines C2, C3, C8 and C9 of the World Summit on Information Society (WSIS) in UNESCO’s fields of competencies. In particular, Action Line C9 recommends appropriate policies to foster and sustain media and information development. This document provides country profiles for each of the countries that participated in the two pilot surveys conducted in 2011 and 2012." (Background, page 3)
more
"The traditional media (television, radio and printing media) have been bitter rivals for decades and the Internet has recently joined the battle. The Internet and telecommunication services also act as a medium to converge the traditional media with different platforms and operations. The convergen
...
ce between broadcasting and telecommunications is rapidly transforming the market structure and business strategies. This paper aims to explore and understand the current situation of the radio industry in Thailand, particularly in the business service sector. The analysis is based on the industrial economics theory - the Structure Conduct Performance (SCP) Framework. The research findings show that the growth rate of radio advertising expenditure did not increase much between 2007 and 2011 because some other types of media were able to reach consumers more rapidly. The concession contract system was valid for a very short period of time and lacked transparency, making it difficult for radio producers to engage in strategic planning. For this reason, grantees of radio broadcasting concessions, which were companies of full-cycle entertainment business or other forms of media of both vertical and horizontal integration, had an advantage. There was intense competition to maintain market share and to earn more income from advertisements but there was very little competition in terms of content. Things became difficult for radio producers who did not have very deep pockets and resources so, broadcasting regulations and policy had to be fair, transparent and more liberal in order to create competition and economic efficiency in the emerging convergence era." (Abstract)
more
"The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India—print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, v
...
aluations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business. The outstanding feature of the fourth edition is a new chapter on digital media—arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India. This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media." (Publisher description)
more
"There is a lack of comparative statistics on media and communication, and this is a fundamental problem. National media statistics are very poor in many countries. But some comparative statistics already available within different international and regional organisations and institutions could be m
...
uch more elaborated. Still, compiling comparative media and communication statistics is not an easy task. Despite the challenges, Nordicom has made an attempt – though on a very limited scale – and the results are presented in the current publication. Nordicom has collected and compiled statistics from a large number of sources in order to provide a more comprehensive overview of international media and communication statistics, primarily concerning television and the Internet." (Foreword, page 7)
more
"El objeto del presente estudio son las industrias llamadas "infocomunicacionales", que incluyen medios de comunicación, industrias de telecomunicaciones, internet y otras industrias culturales (editorial gráfica, fonografÃa y cinematografÃa). La investigación se ha realizado en Sudamérica y M
...
éxico. También se relevaron datos de España. Se muestra en este texto cómo muy pocos grupos infocomunicacionales concentran la mayor parte de la producción, edición y distribución de los contenidos (información y entretenimiento) que circulan en las sociedades latinoamericanas, condicionando de este modo la diversidad de voces a escala masiva." (Descripción de la casa editorial)
more
"Los medios de comunicación en Latinoamérica, desde hace un par de décadas, experimentan una alta concentración. El presente estudio da cuenta de este proceso en Chile, aplicado a la radiodifusión. Con 2.000 concesiones radiales vigentes, más de 300 han pasado a holdings transnacionales (espaÃ
...
±oles en su mayorÃa); la cifra muestra que, cuantitativamente, el número de estaciones concentradas no es alto, lo que ha servido de base para que instancias polÃticas y judiciales hayan autorizado las diferentes compras. Sin embargo, el presente estudio destaca que esta visión es errada, ya que la concentración se expresa, por una parte, en el control de la mayor parte de la publicidad por parte de estos grupos y, por otra, que al ser estaciones de radio que transmiten desde los centros urbanos (Santiago de Chile), una programación estándar para todo el paÃs, invisibiliza a los distintos actores sociales. Frente a las decisiones polÃticas al respecto y los contenidos de las emisoras, es necesario explorar e incentivar la producción de programas locales que den cuenta de otras realidades, combinando lo local con la interpretación desde esa mirada, de los fenómenos globales, lo que se ha denominado programaciones 'glocales'." (Resumen)
more